Amazon Sellers Cut Ad Costs with Longtail Keywords

Amazon Sellers Cut Ad Costs with Longtail Keywords

This article addresses the issue of high costs associated with core keywords in Amazon advertising. It proposes a solution using long-tail keywords to reduce expenses. The article details how to select appropriate long-tail keywords based on category competition and introduces effective methods to improve ad quality score, thereby lowering CPC bids. This helps sellers maximize their advertising effectiveness and achieve a greater return on investment by targeting more specific customer searches at a lower cost.

12/30/2025 Logistics Industry Insights
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Google Ads and SEO Strategies Emphasize Datadriven Approach

Google Ads and SEO Strategies Emphasize Datadriven Approach

This article delves into two primary methods of Google promotion: PPC advertising and SEO optimization. PPC offers quick results, ideal for short-term campaigns and targeting specific audiences. SEO optimization is more cost-effective and provides long-term, consistent traffic, suitable for brand building and content marketing. Businesses should choose the appropriate promotion method based on their specific circumstances and goals, or combine both strategies. Continuous optimization through data analysis is crucial to achieve the best promotional results.

12/30/2025 Logistics Encyclopedia
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Amazon Sellers Boost Sales with Optimized Listings and Ads

Amazon Sellers Boost Sales with Optimized Listings and Ads

This article provides an in-depth analysis of Amazon multi-variation listings and offers practical advertising optimization strategies. It covers the setup of Sponsored Products (SP) manual keyword campaigns, manual targeting campaigns, and automatic campaigns. Furthermore, it explores differentiated pricing and the strategies of merging and splitting variations. These techniques aim to help sellers create high-conversion advertising campaigns and stand out in the competitive marketplace, ultimately driving sales and improving overall performance on the Amazon platform.

12/30/2025 Logistics Encyclopedia
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WCO Upgrades Cargo System to Strengthen Trade Security

WCO Upgrades Cargo System to Strengthen Trade Security

The World Customs Organization (WCO) has released an upgraded version of its Cargo Targeting System (CTS) to enhance global trade security and facilitation. The new version features significant improvements in user interface, risk analysis capabilities, and data integration, and has been successfully deployed in several countries worldwide. This upgrade signifies the WCO's commitment to providing its members with more effective and sustainable cargo risk assessment and pre-shipment inspection capabilities to address increasingly complex global trade challenges.

12/30/2025 Customs Knowledge
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Canada WCO Boost Aviation Security and Trade Efficiency

Canada WCO Boost Aviation Security and Trade Efficiency

In 2012, Canada Border Services Agency (CBSA) met with the World Customs Organization (WCO), focusing on aviation cargo security, risk management, and trade facilitation. Discussions covered outcomes from the ICAO aviation security conference, emerging risk responses, capacity building, and international cooperation. The CBSA's National Targeting Centre and Border Operations Centre were also examined. The meeting laid the groundwork for future collaboration, aiming to enhance security and streamline trade processes through strengthened customs partnerships and shared best practices.

12/30/2025 Customs Knowledge
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China and Russia Enhance Freight Logistics with Precision Services

China and Russia Enhance Freight Logistics with Precision Services

The positioning of logistics in China-Russia trade needs to be precise and personalized. Customized solutions, infrastructure layout, localized operations, and digital methods are employed to meet market demands and geopolitical challenges. The goal is to achieve sustainable development through risk management and differentiated competition.

08/04/2025 Logistics
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SWIFT Code Guide for MEGA Bank Crossborder Transfers

SWIFT Code Guide for MEGA Bank Crossborder Transfers

This article provides a detailed analysis of the SWIFT code ICBCTWTP005 for MEGA International Commercial Bank, explaining its significance and application in cross-border remittances. The SWIFT code enables precise delivery of funds, ensuring remittance safety, and discusses its extensive use in global financial transactions.

08/13/2025 International Settlement
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