Google Ads Enhances Call Conversion Tracking for Campaign Optimization

Google Ads Enhances Call Conversion Tracking for Campaign Optimization

This article details how to remove calls from primary conversion goals in Google Ads, making them secondary reference metrics. This allows for more effective campaign optimization and improved return on ad spend. By refining conversion goals, you can avoid including non-critical calls in the optimization scope, enhancing overall campaign performance. This strategy ensures that Google Ads focuses on the most valuable conversions, leading to better results and a more efficient allocation of advertising resources.

01/06/2026 Logistics Encyclopedia
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Echo Global Adapts to Postpandemic Logistics Shifts

Echo Global Adapts to Postpandemic Logistics Shifts

Echo executive Hurst believes logistics requires a data-driven approach, technology empowerment, and collaboration. A freight recovery is expected in 2024, but with continued capacity surplus. Echo leverages AI to enhance efficiency and optimize services. This includes using data analysis for better capacity planning and resource allocation, ultimately improving customer experience and reducing operational costs. The focus is on providing more transparent and reliable supply chain solutions in a dynamic market environment.

01/16/2026 Logistics Industry Insights
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Warehouse Tech Enhances Supply Chain Efficiency

Warehouse Tech Enhances Supply Chain Efficiency

Facing supply chain pressures and labor shortages, warehouses must embrace technologies like RFID, robotics, and machine vision to optimize picking efficiency, reduce costs, and improve inventory visibility. Mobile technology, automation, and sensor technology are key. Data-driven optimization of processes is crucial for creating efficient and intelligent warehouses, helping businesses stand out in a competitive landscape. These technologies enable better resource allocation, faster order fulfillment, and ultimately, a more resilient and responsive supply chain.

01/19/2026 Warehousing
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US Rail Freight Rises Slightly Intermodal Declines in October

US Rail Freight Rises Slightly Intermodal Declines in October

U.S. rail freight saw a slight increase in overall volume, while intermodal transportation experienced a decline. Certain freight categories demonstrated growth, while others decreased. Despite short-term fluctuations, the long-term trend remains positive. Railroad companies need to improve operational efficiency and adapt to evolving market demands to capitalize on future opportunities. This includes optimizing resource allocation, enhancing customer service, and embracing technological advancements to maintain competitiveness and sustain growth in the rail freight sector.

01/17/2026 Logistics
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US Ports Face Staffing Crunch As Trade Volumes Rise

US Ports Face Staffing Crunch As Trade Volumes Rise

The American Association of Port Authorities calls for increased customs staffing to address the contradiction between growing trade and personnel shortages. Existing recruitment challenges and resource misallocation exacerbate port operational pressures. It is recommended to increase the budget, optimize allocation, simplify recruitment processes, and consider hiring veterans to ensure trade security and efficiency. The current situation strains port operations, highlighting the urgent need for improved staffing levels to maintain smooth trade flows.

01/21/2026 Logistics Industry Insights
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Lightbulbscom Optimizes Logistics for Ecommerce Demand Surges

Lightbulbscom Optimizes Logistics for Ecommerce Demand Surges

LightBulbs.com successfully addressed the challenge of surging e-commerce orders by integrating shipping and dimensioning solutions, all without adding extra staff. Their experience highlights data-driven decision-making as crucial for improving logistics efficiency. This case provides valuable insights for other e-commerce businesses seeking to build intelligent logistics operations in uncertain market conditions. The integration allowed them to streamline processes and optimize resource allocation, ultimately leading to improved customer satisfaction and reduced operational costs.

01/21/2026 Logistics
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Delivery Firms Adopt Compliant HR Tactics for Peak Season

Delivery Firms Adopt Compliant HR Tactics for Peak Season

Compliance during peak delivery seasons is a significant challenge. Workforce Go assists businesses in addressing this by leveraging automation and intelligent technologies to enhance HR management efficiency. It streamlines processes, reduces manual errors, and ensures adherence to regulations during periods of high demand. This allows companies in the delivery industry to better manage their workforce, optimize resource allocation, and maintain operational effectiveness during peak times, ultimately leading to improved customer satisfaction and profitability.

01/15/2026 Logistics Industry Insights
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OAG Flight API Enhances Smart Aviation Systems Worldwide

OAG Flight API Enhances Smart Aviation Systems Worldwide

OAG Flight Info API delivers real-time and accurate flight data, covering schedules, status, and historical information. It empowers aviation and travel businesses to enhance efficiency and improve customer experience. Access comprehensive flight details, including departure and arrival times, delays, and terminal information. Streamline operations, optimize resource allocation, and provide customers with up-to-date flight updates using this powerful API. Improve decision-making and gain a competitive edge in the dynamic aviation industry.

01/15/2026 Logistics
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US Airlines Leverage DOT Data for Market Edge

US Airlines Leverage DOT Data for Market Edge

OAG's DOT Aviation Data Analysis tool integrates US Department of Transportation data, providing key information such as profitability, load factors, and fuel costs. This empowers users to analyze market trends, benchmark costs, conduct financial benchmarking, and plan for future development. Gain a competitive edge in the US aviation market by leveraging this tool for in-depth insights and strategic decision-making. It facilitates understanding of market dynamics and supports informed route planning and resource allocation.

01/15/2026 Airlines
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US Ports Question Harbor Maintenance Tax Spending

US Ports Question Harbor Maintenance Tax Spending

This article examines the efficiency of the Harbor Maintenance Tax (HMT) funding utilization in the United States, particularly around President's Day. The Water Resources Reform and Development Act (WRRDA) of 2014 aimed to increase HMT-funded projects, but improvements are still needed in fund allocation and usage efficiency. The article calls for a re-evaluation of the WRRDA Act's implementation to ensure funds are effectively used to improve port facilities and promote the American economy.

01/19/2026 Port Encyclopedia
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