This article unveils eBay best-selling product search tools like Trending on eBay and DataLabs. It also provides eBay product selection strategies, including platform selection, target customer positioning, quality control, logistics optimization, and cost control. These strategies aim to help sellers successfully tap into the eBay market and achieve profitability in cross-border e-commerce.
This paper delves into the strategies and practices of influencer marketing on TikTok. Starting with the rise of TikTok, its user demographics, and content characteristics, it elaborates on the importance and uniqueness of influencer marketing on the platform. The paper provides practical advice on finding suitable influencers, developing marketing strategies, and evaluating campaign effectiveness. It aims to help brands better leverage the TikTok platform to achieve their marketing objectives and connect with target audiences through engaging short-form video content. This includes optimizing content for the platform's algorithm and utilizing relevant hashtags.
Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.
This paper provides an in-depth comparison of Southeast Asian e-commerce platforms Lazada and Shopee. It analyzes their brand positioning, target audience, and platform characteristics. The aim is to provide cross-border sellers with differentiated product selection strategies. By understanding the nuances of each platform, sellers can make informed decisions to choose the most suitable platform for their business development. Ultimately, this helps them succeed in the Southeast Asian market.
This week's Southeast Asia cross-border e-commerce overview focuses on logistics adjustments, payment innovations, last-mile delivery, platform policies, international trade, platform rules, marketing channels, tariff policies, market size, and warehousing logistics. It provides sellers with operational strategies and market insights to help them seize opportunities and address challenges in the dynamic Southeast Asian e-commerce landscape.
This report explores how enhancing supply chain resilience can address uncertainties in the modern logistics environment. Data shows that companies focused on improving resilience experience significantly lower revenue losses than the industry average. Key findings emphasize the importance of three pillars: leadership, technology, and collaboration.
The article explores the impact of shipping unreliability on global trade and the associated financial, operational, and reputational costs. It offers several strategies to mitigate risks and enhance supply chain resilience, including leveraging data, proactive planning, investing in technology, and developing contingency plans.
This article explores how businesses can build supply chain resilience in the face of global uncertainty. It emphasizes the importance of flexible strategies, data analytics, and cross-company collaboration to enhance business continuity and competitiveness.
This paper explores how enhancing supply chain resilience can strengthen a company's competitiveness in the face of global uncertainties. It emphasizes the importance of leveraging digital technologies and diversifying partnerships to maintain flexibility in responding to market challenges.
This article examines the supply chain challenges faced by retailers during the transition from summer to the holiday shopping season, analyzing the significance of transportation capacity, inventory management, and human resource management. By implementing advanced planning, demand forecasting, and flexible response strategies, retailers can optimize operations and better respond to changes in seasonal demand.
