Amazon Advertising Key Bidding Strategies for Sellers

Amazon Advertising Key Bidding Strategies for Sellers

This article delves into Amazon advertising bidding strategies, covering Sponsored Brands and Sponsored Products. It explains key concepts such as automatic and manual bidding, keyword and product targeting, and dynamic and fixed bids. Through practical examples, it guides sellers on how to optimize their ads, increase visibility and conversion rates, and maximize the effectiveness of their advertising spend. Learn how to leverage different bidding approaches to achieve optimal performance and ROI within the Amazon advertising ecosystem.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With Warehouse Delays Amid Storms Layoffs

Amazon Sellers Struggle With Warehouse Delays Amid Storms Layoffs

Winter storms and Amazon layoffs have disrupted operations at Amazon warehouses across the US, rendering seller listings unavailable and causing significant losses. This article delves into the root causes of these problems and offers emergency self-help strategies and long-term risk management advice for sellers. It emphasizes the importance of diversifying risk and expanding into multiple sales channels to mitigate future disruptions and ensure business continuity in the face of unforeseen challenges within the FBA ecosystem.

01/06/2026 Logistics
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Douyin Shops Guide Key Strategies for Bestseller Selection

Douyin Shops Guide Key Strategies for Bestseller Selection

This article reveals effective product selection strategies for Douyin stores, including cross-platform discovery of trending products across the entire network and leveraging official channels such as Blue Ocean Opportunities and industry rankings. It emphasizes the importance of continuous product selection, data analysis, and user feedback to help merchants stand out in Douyin stores. By utilizing these methods, sellers can identify and capitalize on popular products, ultimately driving sales and growth within the Douyin e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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Ebay Expands Seller Support for Crossborder Trade

Ebay Expands Seller Support for Crossborder Trade

This article provides an in-depth analysis of eBay's latest support and subsidy policies, including reward systems for industrial belt sellers, exclusive benefits offered by the Thousand Sails Program for brand sellers, and various measures to reduce operating costs. It aims to help sellers understand and fully utilize these policies, improve operational capabilities, and seize cross-border e-commerce opportunities. The article highlights how these initiatives are designed to empower sellers and foster growth within the eBay ecosystem.

01/06/2026 Logistics Industry Insights
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Global Airlines Adopt Iatas MCX to Cut Maintenance Costs

Global Airlines Adopt Iatas MCX to Cut Maintenance Costs

IATA's MCX project is a voluntary data exchange program designed to help airlines standardize maintenance cost reporting, establish industry benchmarks, share knowledge and experience, thereby reducing maintenance costs and improving operational efficiency. Through annual data collection and analysis, community communication, and results publication, MCX provides airlines with a powerful tool for benchmarking, decision support, and cost optimization. It facilitates the identification of best practices and areas for improvement, ultimately contributing to a more efficient and cost-effective maintenance ecosystem.

01/16/2026 Airlines
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UN Unveils Data Strategy to Boost Sustainable Development

UN Unveils Data Strategy to Boost Sustainable Development

The United Nations Data Strategy aims to build a “UN-wide” data ecosystem, empowering decision-making and supporting sustainable development by enhancing data analysis and management capabilities. The strategy emphasizes talent development, partnerships, data governance, and technology application. It actively promotes data sharing and international cooperation to address the challenges of the data age. The goal is to leverage data effectively to achieve the Sustainable Development Goals and improve the overall effectiveness of the UN's work.

01/16/2026 Logistics Industry Insights
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Airline Industry Faces Profit Hurdles Seeks Collaboration Study

Airline Industry Faces Profit Hurdles Seeks Collaboration Study

A joint study by IATA and McKinsey reveals an imbalance in the aviation industry's value chain, resulting in persistently low airline profitability. The report highlights that the pandemic has exacerbated this issue. However, it suggests that value chain reshaping is possible through data sharing and decarbonization collaborations, ultimately leading to improved overall profitability for the industry. This restructuring aims to address the systemic issues hindering airlines' financial performance and create a more sustainable and profitable ecosystem for all stakeholders.

01/16/2026 Logistics Industry Insights
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FTR Internet Truckstop Partner to Provide Trucking Industry Data Insights

FTR Internet Truckstop Partner to Provide Trucking Industry Data Insights

FTR and Internet Truckstop have partnered to leverage big data analytics, providing freight companies with more accurate market forecasts and regional transportation data. By integrating vast amounts of freight transaction data with professional forecasting capabilities, they aim to create a 'microscope' for the freight market. The collaboration offers four core advantages: timely regional data, integrated contract and spot market data, simplified planning processes, and spot market predictions. This empowers the freight ecosystem and supports informed decision-making for businesses.

01/21/2026 Logistics Industry Insights
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Cargo Industry Faces Weather Capacity and Sustainability Challenges

Cargo Industry Faces Weather Capacity and Sustainability Challenges

The State of Transportation report reveals three major challenges facing the freight industry: extreme weather, capacity constraints, and the green transition. The report emphasizes the need for companies to strengthen risk management, optimize transportation networks, embrace green technologies, and establish strategic partnerships. These measures are crucial to navigate uncertainty, seize opportunities arising from change, and build a more efficient and sustainable freight ecosystem. Addressing these challenges will be key to ensuring resilience and competitiveness in the evolving transportation landscape.

01/21/2026 Logistics Industry Insights
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Shippers Prioritize Safety in Freight Transportation

Shippers Prioritize Safety in Freight Transportation

Shippers play a crucial role in ensuring driver safety. By optimizing appointment systems, improving loading/unloading processes, providing comfortable waiting areas, enhancing communication, re-evaluating contract terms, investing in technology, and training staff, shippers can reduce driver downtime, improve operational efficiency, lower transportation costs, and increase customer satisfaction, creating a win-win situation for all parties involved. These measures contribute to a safer and more efficient transportation ecosystem, benefiting drivers, shippers, and ultimately, the end consumers.

01/21/2026 Logistics Industry Insights
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