Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Amazons Pricing Strategy Drives Sales Growth

Amazons Pricing Strategy Drives Sales Growth

This article delves into the traffic and sales changes during the price increase phase of creating Amazon's spiral bestseller, breaking the myth of the 'traffic pool' and revealing the real reasons for declining sales. It provides coping strategies from a global perspective to help sellers achieve sales growth against the trend in a highly competitive market. The analysis focuses on understanding the impact of price adjustments on traffic and conversion, offering actionable insights for optimizing pricing strategies and maintaining sales momentum.

01/06/2026 Logistics Industry Insights
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US Crossborder Ecommerce Gains Logistics Solution for Bulk Items

US Crossborder Ecommerce Gains Logistics Solution for Bulk Items

This article provides an in-depth analysis of the key elements of Kuanlian's overseas warehouse services, including service offerings, delivery time, and pricing. It aims to help cross-border e-commerce sellers, especially those dealing with medium and large items, gain a comprehensive understanding of Kuanlian's advantages and features to make informed logistics decisions. The article details Kuanlian's warehousing capabilities, distribution network, technological advantages, and service offerings. It also analyzes their logistics efficiency and cost structure, providing a valuable reference for sellers choosing an overseas warehouse.

01/04/2026 Warehousing
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Google Ads Strategy Key to Global Brand Growth

Google Ads Strategy Key to Global Brand Growth

This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
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Gua Sha Gains Global Popularity As Ecommerce Boosts Sales

Gua Sha Gains Global Popularity As Ecommerce Boosts Sales

Gua Sha therapy is gaining popularity in overseas markets, presenting new opportunities for cross-border e-commerce. This paper analyzes the reasons behind Gua Sha's overseas success and its performance data on platforms like YouTube, TikTok, and Amazon. For cross-border e-commerce sellers, it proposes marketing strategies such as creating precise services, expanding peripheral products, timely updates, and emphasizing copyright protection. These strategies aim to help sellers seize the benefits of the "Gua Sha" economy and maximize their profits in this growing market.

01/06/2026 Logistics Industry Insights
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Jdcoms Joybuy Struggles Amid Global Expansion Challenges

Jdcoms Joybuy Struggles Amid Global Expansion Challenges

JD.com's cross-border e-commerce platform, Joybuy, has ceased operations, highlighting the challenges faced by JD.com's global expansion strategy. This article analyzes the rise and fall of Joybuy, exploring JD.com's various overseas expansion models, including independent platforms, shop-in-shops, and supply chain services. It emphasizes the importance of balancing independence and collaboration for JD.com's global ambitions. Drawing inspiration from the Temu model, the article envisions a future of diversified overseas development for JD.com, suggesting a more flexible and adaptable approach to international markets.

01/07/2026 Logistics Industry Insights
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Amazon Sellers Guide Branding and Ad Strategies

Amazon Sellers Guide Branding and Ad Strategies

This article delves into key techniques for Amazon brand building, advertising strategies, and traffic loop optimization. It covers brand logo creation, store page optimization, off-Amazon traffic channels, and the use of category ads. Through brand defense and offensive strategies, along with alternative advertising tactics, it helps sellers stand out in the Amazon marketplace and maximize profits. The article provides practical insights on how to create a strong brand presence, effectively utilize advertising tools, and build a sustainable traffic ecosystem for long-term success on Amazon.

01/04/2026 Logistics Industry Insights
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Tiktok Expands Global Ecommerce and Monetization Efforts

Tiktok Expands Global Ecommerce and Monetization Efforts

This article delves into the current state of TikTok globally, its traffic channel distribution, monetization methods, and how to integrate it with Shopify independent websites to build a growth engine for cross-border e-commerce. It focuses on analyzing TikTok's traffic sources, key metrics, monetization models, and promotion methods. The aim is to help cross-border e-commerce sellers seize the traffic dividend of TikTok and maximize commercial value. It provides insights on leveraging TikTok for business growth and driving sales through effective strategies.

01/04/2026 Logistics Industry Insights
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Google Ads Strategy Boosts Ecommerce Growth

Google Ads Strategy Boosts Ecommerce Growth

This article delves into Google Search Ads optimization strategies for cross-border e-commerce independent website sellers. It covers various AB testing methodologies, display ad creative optimization, and bidding strategy selection. Furthermore, it introduces alternative off-site traffic generation channels. The aim is to assist sellers in achieving higher marketing goals with lower costs, ultimately boosting independent website traffic and sales. The strategies focus on improving ad performance and diversifying traffic sources to maximize ROI for independent e-commerce businesses using Google Ads and other promotional methods.

01/06/2026 Logistics Encyclopedia
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