Makukus Tiktok Shop Success Dominates Philippines Baby Market
Mom and baby brand Makuku achieved a 900% growth in the Philippines TikTok Shop by selecting the right niche, leveraging influencer marketing to drive traffic, and utilizing live commerce for efficient conversion, all while capitalizing on TikTok Shop platform support. Their key strategies include collaborating with local influencers, expanding product categories, carefully selecting influencers, and implementing pre-live traffic generation, in-live interaction, and pre-promotion for platform mega sales events. These tactics contributed significantly to their success in the Southeast Asian market.





