Ecommerce Sellers Urged to Use Data for Product Selection

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.

12/29/2025 Logistics Encyclopedia
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Halloween Spending Rises Despite Inflation Boosting Ecommerce

Halloween Spending Rises Despite Inflation Boosting Ecommerce

Despite inflation, consumer enthusiasm for Halloween spending remains strong. Cross-border e-commerce businesses should pay attention to trends in decision-making cycles, product demand, shopping times, and sources of inspiration. By implementing strategies such as store revamps, product selection and logistics optimization, social media engagement, content marketing, and promotional activities, businesses can capitalize on the "buy more when feeling poor" consumer psychology and tap into the lucrative Halloween market. Understanding these trends and adapting accordingly is crucial for success in the cross-border Halloween e-commerce landscape.

10/20/2025 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Tactics to Lift Conversions

Amazon Sellers Adopt Datadriven Tactics to Lift Conversions

This article delves into Amazon conversion rates, explaining their crucial role in product ranking and profit growth. It details the definition and calculation methods of conversion rates, analyzing key influencing factors such as keyword selection, customer reviews, and content quality. Furthermore, the article provides practical strategies for improving conversion rates, emphasizing the importance of data analysis in optimizing product pages and marketing strategies. The ultimate goal is to help sellers achieve long-term growth in sales and profits by leveraging data and optimizing their listings for higher conversion.

12/30/2025 Logistics Encyclopedia
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Amazon Seller Earns BMW Through Ecommerce Success

Amazon Seller Earns BMW Through Ecommerce Success

This article delves into the 'Amazon Operations Win BMW' event, revealing potential marketing gimmicks or 'family business' benefits behind the high-value reward. It also analyzes the 'ice and fire' phenomenon of Amazon's fall Prime Day, providing peak season survival rules for cross-border e-commerce sellers. The article emphasizes the importance of product selection, supply chain management, operations, customer service, and risk control to help sellers stand out in a competitive market. By focusing on these key areas, sellers can improve their chances of success during the busy peak season.

12/30/2025 Logistics Industry Insights
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Latin America Ecommerce Booms Amid World Cup Funding Surges

Latin America Ecommerce Booms Amid World Cup Funding Surges

This report provides an in-depth analysis of the Latin American e-commerce market, focusing on World Cup marketing strategies, the Kavak funding event, and Brazilian e-commerce consumer trends. The report highlights the opportunities the World Cup presents for e-commerce, urging businesses to prepare in advance. Kavak's funding reflects confidence in the market. Brazilian e-commerce sales are growing, with cross-border platforms showing competitiveness. The influence of social media is significant. Businesses need to seize opportunities, address challenges, and achieve sustainable development in this dynamic market.

12/30/2025 Logistics Industry Insights
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Ecommerce Sites Boost Global Sales With Localization Strategies

Ecommerce Sites Boost Global Sales With Localization Strategies

To succeed in cross-border e-commerce with an independent website, localization is crucial. Focus on three key dimensions: language, product, and talent. In language, avoid omissions, standardize currency symbols and separators, and maintain consistent tone and grammar. For products, conduct thorough market research and localize packaging design. Regarding talent, hire local employees and leverage influencer marketing. Most importantly, build on sincerity, respect local culture, communicate actively, and commit to long-term investment. This approach fosters trust and resonance with the target audience, ultimately driving sales and brand loyalty.

12/30/2025 Logistics Industry Insights
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Sheins Traffic Surge Highlights Fastfashion Dominance

Sheins Traffic Surge Highlights Fastfashion Dominance

SHEIN's global visits surged by 20% in May, reaching 244 million, driven by its efficient supply chain, targeted marketing, and competitive pricing. This report analyzes SHEIN's growth engines and explores the challenges and opportunities it faces, including sustainable development, intellectual property disputes, and market competition. It also examines the potential for expansion into emerging markets and the development of personalized services. SHEIN's rapid growth highlights its success in the fast-fashion e-commerce landscape, but also underscores the importance of addressing ethical and environmental concerns for long-term sustainability.

06/05/2025 Logistics Industry Insights
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Logistics Going Global: Opportunities and Challenges in Globalization

Logistics Going Global: Opportunities and Challenges in Globalization

With the integration of the global economy, logistics companies are venturing abroad in search of new opportunities. In facing the complexities of international markets, businesses must tackle challenges such as ESG compliance, cultural differences, legal regulations, and talent shortages. In this context, companies should formulate practical strategies and optimize their management systems to achieve sustainable development and mutual benefit.

07/17/2025 Logistics
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Tiktok Growth Strategies for New Users

Tiktok Growth Strategies for New Users

This article provides a systematic and effective strategy for TikTok beginners to quickly increase their followers. It covers techniques such as content verticalization, engaging in the comments section, leveraging trending music, utilizing a matrix strategy for traffic, consistent posting, and live streaming interaction. The aim is to help readers rapidly build a popular TikTok account.

12/30/2025 Logistics Industry Insights
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