Crossborder Ecommerce Thrives with Multichannel Strategies

Crossborder Ecommerce Thrives with Multichannel Strategies

Multi-channel operation in cross-border e-commerce is crucial to break through the intensified competition, but it's not a one-size-fits-all solution. This article emphasizes the importance of selecting the right channels and optimizing business operations. It provides practical tips such as channel combination, product testing, and tiered pricing strategies to help sellers achieve profitability in the competitive cross-border e-commerce market. By focusing on strategic channel selection and efficient execution, sellers can navigate the challenges and achieve sustainable profit growth.

12/30/2025 Logistics Industry Insights
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Pinterest Advertising Guide Helps Brands Boost Growth

Pinterest Advertising Guide Helps Brands Boost Growth

This article provides a detailed guide to the entire Pinterest ad campaign process. From setting goals and creating campaigns to ad group setup, optimization, and performance tracking, it offers practical advice to help brands effectively leverage Pinterest to expand their business and improve ad performance. It covers the complete workflow, empowering marketers to maximize their ROI on the platform and achieve desired results through strategic targeting and creative execution. Learn how to navigate Pinterest's advertising platform and drive meaningful engagement with your target audience.

01/07/2026 Logistics Industry Insights
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Marketers Leverage OCPC Algorithms for Growth

Marketers Leverage OCPC Algorithms for Growth

This article delves into the underlying logic and scaling mechanism of OCPC intelligent advertising. It reveals the three principles of precise user targeting, the two main stages of campaign execution, and the three key characteristics: 'grab, avoid, improve'. The article details the OCPC campaign process, emphasizing the importance of human-machine collaboration. It aims to help marketers master this powerful tool, achieve breakthroughs in marketing promotion, and drive business growth. The focus is on understanding how OCPC works and how to leverage it for optimal marketing results.

01/06/2026 Logistics Industry Insights
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Douyin Sellers Gain Edge with Four Key Product Strategies

Douyin Sellers Gain Edge with Four Key Product Strategies

This article addresses the challenges faced by beginners in product selection for TikTok Shop. It proposes four practical techniques: benchmarking top players, discovering novel and unique products, leveraging marketing trends, and utilizing official channels. The article emphasizes the importance of execution after product selection, including driving sales, optimizing product listings, and connecting with influencers. These strategies aim to help beginners create popular and successful TikTok Shops. It provides guidance on how to effectively choose products that resonate with the platform's audience and drive sales.

01/05/2026 Logistics Encyclopedia
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Trucking Spot Rates Rise As Capacity Tightens

Trucking Spot Rates Rise As Capacity Tightens

TransCore data indicates a continued strong truckload freight volume in the spot market for August, defying seasonal trends. Rates remain stable, but different freight types show varying patterns. Freight brokers play a prominent role, with small carriers increasingly reliant on them. Larger carriers prefer sourcing freight independently. Capacity is crucial; companies need to focus on cost control, optimize capacity allocation, enhance technology adoption, and establish long-term partnerships to navigate the current market dynamics. This requires careful planning and strategic execution to maintain competitiveness.

01/18/2026 Logistics Industry Insights
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Guide to Managing Amendment Risks in Air Freight

Guide to Managing Amendment Risks in Air Freight

This article provides an in-depth analysis of amendment operations in international air freight, detailing how to mitigate risks across three stages: pre-prevention, in-process operation, and post-event closure. It emphasizes the importance of document verification, fee confirmation, and process compliance. The goal is to offer foreign trade practitioners a practical guide to ensure smooth customs clearance. By focusing on proactive measures, careful execution, and thorough follow-up, this guide aims to minimize errors and delays associated with air freight amendment requests.

01/15/2026 Logistics Encyclopedia
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USPS Struggles to Implement Decadelong Reform Plan

USPS Struggles to Implement Decadelong Reform Plan

The United States Postal Service (USPS) faces significant financial challenges, with third-quarter losses widening to $3 billion. Despite revenue growth, performance varied across different business units. In response, the USPS launched the 'Delivering for America' ten-year reform plan, aimed at achieving financial self-sufficiency and improving service quality. The plan faces challenges such as execution risks and market competition, but also opportunities including e-commerce growth and government support. The success of this plan is crucial for the future of the USPS.

01/19/2026 Logistics
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Six Strategies to Optimize Warehouse Management System ROI

Six Strategies to Optimize Warehouse Management System ROI

This paper delves into maximizing the return on investment (ROI) of Warehouse Management Systems (WMS) through six key strategies. It covers establishing a center of excellence, exploring advanced options, leveraging constraint-based planning, blurring the lines of warehouse execution, automating parcel manifests, and improving wave management. The aim is to help businesses fully utilize the potential of their WMS, enhance operational efficiency, reduce costs, and ultimately improve customer satisfaction. By implementing these strategies, companies can unlock significant value and optimize their supply chain performance.

01/19/2026 Warehousing
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Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Retailers Tackle Lastmile Hurdles to Sustain Free Shipping

Collaboration between marketing and supply chain departments is crucial for achieving fast, free delivery. This article explores how to break down departmental silos through data sharing and establishing closed-loop feedback mechanisms to optimize promotional campaigns and enhance customer loyalty and profitability. It discusses aligning marketing strategies with supply chain capabilities to ensure seamless execution and customer satisfaction. Furthermore, the article looks ahead to the future trends of intelligent collaboration, highlighting the potential for AI and automation to further streamline processes and improve overall efficiency.

01/19/2026 Logistics Industry Insights
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USPS Cuts Losses As Package Growth Fuels Turnaround

USPS Cuts Losses As Package Growth Fuels Turnaround

The United States Postal Service (USPS) released its latest financial report, showing a narrowed loss with its package business as a growth engine. Despite facing challenges like inflation, regulation, and competition, USPS is striving for financial stability through internal reforms and efficiency improvements. Industry experts believe USPS is heading in the right direction, but execution is key. Moving forward, USPS needs to continue pushing reforms, expanding into new business areas, and collaborating with private companies to address opportunities and challenges and achieve sustainable development.

01/15/2026 Logistics
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