Guide to Optimizing Bing Shopping Ads for Retailers

Guide to Optimizing Bing Shopping Ads for Retailers

This article provides a detailed guide on setting up a store and configuring Merchant Center within the Bing Ads platform. It covers methods such as store creation, domain verification, Google Merchant Center Feed import, and manual Feed creation. The aim is to help users quickly get started with Bing Shopping Ads and increase product visibility. It walks through the necessary steps to successfully integrate your product listings and leverage Bing's advertising capabilities for improved reach and sales.

12/30/2025 Logistics Encyclopedia
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Amazon Expands Climate Pledge to Promote Sustainable Shopping

Amazon Expands Climate Pledge to Promote Sustainable Shopping

Amazon's Climate Pledge Friendly program helps customers discover and purchase more sustainable products. It uses third-party certifications and Amazon's own 'Compact by Design' certification to award a special badge to products meeting sustainability standards. This encourages environmentally conscious production and guides sustainable consumption. Participating in the program can enhance brand image, gain consumer favor, and potentially reduce operational costs by promoting efficiency and reducing packaging waste.

12/30/2025 Logistics
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Brazils Suburbs Favor Whatsapp for Black Friday Shopping

Brazils Suburbs Favor Whatsapp for Black Friday Shopping

A survey reveals that WhatsApp has become the preferred platform for Brazilian suburban consumers seeking Black Friday promotions. Electronics, footwear, and portable devices are the most popular items. Key purchasing factors include low prices, discounts, free shipping, and fast delivery. Merchants should focus on providing detailed product information to reduce shopping cart abandonment. WhatsApp's accessibility and convenience make it a crucial channel for reaching price-sensitive consumers during this major shopping event in Brazil.

12/30/2025 Logistics Industry Insights
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Belt And Road Initiative Reduces Cross-border E-commerce Costs

Belt And Road Initiative Reduces Cross-border E-commerce Costs

The Belt and Road Initiative is significantly improving international logistics, enhancing the efficiency and cost-effectiveness of cross-border online shopping. International logistics companies are innovating their logistics organization methods, focusing on reducing freight costs and shortening customs clearance times. Consumers will find purchasing Southeast Asian fruits and other goods cheaper, leading to a smoother shopping experience and further promoting the development of cross-border e-commerce.

07/21/2025 Logistics
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US Ecommerce Surges As Shoppers Prioritize Price and Convenience

US Ecommerce Surges As Shoppers Prioritize Price and Convenience

A Mirakl report indicates that US consumers plan to increase online shopping spending, primarily driven by price advantages. Online platforms are gaining popularity due to their convenience, and consumers expect more personalized features. E-commerce channels offer advantages in product availability, creating opportunities for industry recovery. Sellers need to focus on building online channels, optimizing pricing strategies, and improving customer service to capitalize on these trends. The shift towards online retail presents a significant opportunity for growth and market share.

12/31/2025 Logistics Industry Insights
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China Sets ¥5,000 Duty-Free Limit for Overseas Shopping

China Sets ¥5,000 Duty-Free Limit for Overseas Shopping

This article analyzes China's customs regulations regarding the duty-free allowance for personal items carried by travelers. It highlights the differing exempt amounts for resident and non-resident travelers, as well as tax rules applicable in special circumstances. Furthermore, it discusses the standards for personal use and reasonable quantities of luggage items, and the customs declaration process required when carrying items that exceed these standards.

07/28/2025 Customs Knowledge
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China Tightens Customs Rules to Curb Personal Shopping Proxies

China Tightens Customs Rules to Curb Personal Shopping Proxies

Starting June 1, China Customs has implemented new regulations for incoming travelers' luggage, prohibiting the release of five categories of imported goods to curb personal purchasing. Travelers must ensure their personal items from abroad fall within a 'reasonable quantity for personal use'; any excess will be temporarily held and subject to customs procedures. The tax exemption policy outlines specific restrictions for cigarettes, discs, and electronic products, which require special attention to compliance. Failure to adhere to these rules may result in customs intervention.

07/29/2025 Logistics
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Tiktok Explores Talkshoplive Deal to Expand US Live Shopping

Tiktok Explores Talkshoplive Deal to Expand US Live Shopping

TikTok may partner with TalkShopLive to launch a live shopping platform in North America through an "outsourcing" approach, adopting a workaround strategy to address challenges in the US market. Whether this move will be successful and how TikTok will further develop its live commerce business remains to be seen. This partnership represents a potential strategic shift for TikTok as it navigates the complexities of the US market and explores alternative avenues for growth in the live shopping sector.

12/29/2025 Logistics Industry Insights
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Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon Launches New Ad Tools for Holiday Shopping Season

Amazon introduces three new advertising features to boost peak season sales: a quick-look plugin for instant performance statistics, budget rules for intelligent control, and a brand store traffic generation feature for a dedicated traffic entry point. Sellers can leverage these tools to pinpoint issues, optimize targeting strategies, enhance brand image, and improve user engagement, ultimately driving sales growth. These updates allow for more efficient campaign management and better ROI during the crucial holiday shopping period.

12/30/2025 Logistics Industry Insights
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