Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

Search Ads 360 Enhances Datadriven Marketing Strategies

Search Ads 360 Enhances Datadriven Marketing Strategies

Search Ads 360 efficiently manages cross-channel search advertising, automating bid and budget optimization to improve ad performance and empower marketing decisions. It leverages intelligent algorithms to analyze data, predict outcomes, and adjust campaigns in real-time. This allows marketers to focus on strategy and creative development while the platform handles the complexities of campaign execution. By streamlining workflows and maximizing ROI, Search Ads 360 helps businesses achieve their marketing goals more effectively and efficiently.

Latin Americas Mercadolibre Expands Crossborder Ecommerce Amid Fruugo Competition

Latin Americas Mercadolibre Expands Crossborder Ecommerce Amid Fruugo Competition

This article provides an in-depth comparative analysis of MercadoLibre and Fruugo, two major cross-border e-commerce platforms, focusing on the advantages and disadvantages of the dropshipping model. By comparing key dimensions such as shipping methods, profit margins, product selection, logistics fee settlement, and store pricing, it offers cross-border e-commerce sellers a more valuable basis for platform selection. This helps sellers achieve profit growth under a lean asset model.

WCO Program Enhances Asiapacific Trade Efficiency

WCO Program Enhances Asiapacific Trade Efficiency

The World Customs Organization (WCO) recently held a successful pre-accreditation workshop on Authorized Economic Operator (AEO) for Asia-Pacific members. The workshop aimed to cultivate professionals capable of promoting regional trade facilitation and security. Through experience sharing, interactive practice, and personalized feedback, the event laid a foundation for a robust network of AEO experts. This initiative will assist WCO members in strengthening their AEO programs and building a secure and efficient global supply chain.

WCO Promotes Green Customs for Sustainable Trade

WCO Promotes Green Customs for Sustainable Trade

The WCO's 'Global Green Customs Conference' brought together experts in trade, customs, and environment to discuss border environmental protection. The conference focused on topics such as the circular economy, waste trade, timber trade, and HS code classification, emphasizing the crucial role and responsibility of customs in promoting green trade, combating illegal trade, and building a sustainable future. The conference aimed to strengthen international cooperation, raise public awareness, and collectively address global environmental challenges.

WCO Aids Liberia in Trade Efficiency Study

WCO Aids Liberia in Trade Efficiency Study

The WCO is supporting Liberia Customs in a Time Release Study (TRS) project aimed at improving efficiency and facilitating trade. The project focuses on analyzing and streamlining cargo release processes to reduce delays and enhance overall customs operations. Capacity building initiatives are also included to ensure the sustainability of improvements. The project is expected to be completed by the end of the year, contributing to a more efficient and effective customs environment in Liberia.

WCO Data Model Update Enhances Global Customs Efficiency

WCO Data Model Update Enhances Global Customs Efficiency

The 63rd meeting of the World Customs Organization (WCO) Data Model Project Team was successfully held, focusing on the progress of WCO Data Model V4, data maintenance request processing, and supporting the International Maritime Organization (IMO) new dataset. The meeting utilized the WCO Data Model application for the first time, improving data maintenance efficiency. The launch of WCO Data Model V4 will further enhance the standardization of customs data exchange and promote global trade facilitation.

Tonga Customs Workshop Boosts Trade Efficiency

Tonga Customs Workshop Boosts Trade Efficiency

In January 2025, the WCO and Tonga Customs jointly held a workshop on tariff rulings in Nuku'alofa, aiming to enhance Tonga Customs' tariff classification capabilities and promote trade facilitation. Sponsored by the Japan Customs Cooperation Fund, the workshop covered WCO guidelines, Tonga Customs practices, action plan development, and expert experience sharing. Through capacity building, institutional improvement, technical support, and international cooperation, Tonga Customs will be better positioned to serve national economic development.

Airlines Green Initiatives Face Scrutiny Over Transparency

Airlines Green Initiatives Face Scrutiny Over Transparency

The aviation industry is pursuing a green transition. OAG analyzes flight data to identify more environmentally friendly flights. Significant fuel efficiency differences exist, highlighting the importance of efficient aircraft, sustainable aviation fuels (SAF), and carbon offsetting. These elements are crucial for reducing the industry's environmental impact and achieving sustainability goals. Focusing on these key areas can lead to substantial reductions in carbon emissions and contribute to a more sustainable future for air travel.

Beijing Airport Adopts Datadriven Flight Safety Measures

Beijing Airport Adopts Datadriven Flight Safety Measures

This guide focuses on enhancing flight safety within the complex operational environment of Beijing Capital International Airport (ZBAA). It provides essential information including an airport overview, runway details, taxi routes, parking stand selection, and communication frequencies. The purpose is to help pilots familiarize themselves with airport operating procedures in advance, ensuring safe and efficient flight operations. It aims to improve situational awareness and minimize potential risks during arrival, departure, and ground operations at ZBAA.