Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon Expands Search Analytics for Brand ASIN Tracking

Amazon has upgraded its 'Search Query Performance' dashboard, allowing brand sellers to track the search performance of specific ASINs. By analyzing metrics such as search query volume, impressions, and clicks, sellers can optimize keywords, A+ Pages, and marketing strategies to improve search rankings and sales. Data-driven, granular operations are key to success. This new tool helps brands understand how customers are finding their products and provides insights to refine their approach and boost visibility within Amazon's search results.

01/04/2026 Logistics Industry Insights
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Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Rising Copyright and Trademark Challenges

Amazon Sellers Face Rising Copyright and Trademark Challenges

This article provides a detailed guide for Amazon sellers on how to report copyright, trademark, and patent infringements by competitors. Through clear step-by-step instructions and case studies, it helps sellers understand the reporting process, prepare sufficient evidence, and effectively protect their rights. The guide aims to combat plagiarism and contribute to successful peak seasons by enabling sellers to take action against infringing listings.

01/04/2026 Logistics Encyclopedia
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Amazon Expands Ecommerce with Buy with Prime Service

Amazon Expands Ecommerce with Buy with Prime Service

Amazon's Buy with Prime allows merchants to offer Prime shipping on their standalone websites, attracting members and boosting conversion rates. Understand how it works, including fees, advantages, disadvantages, and operational strategies to help drive sales growth. This service enables merchants to leverage the Prime badge and fast delivery options to enhance customer trust and compete more effectively in the e-commerce landscape. Explore key considerations for implementing Buy with Prime to maximize its potential for your business.

01/04/2026 Logistics Industry Insights
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Amazon Account Recovery Tips for Disconnected Phone Numbers

Amazon Account Recovery Tips for Disconnected Phone Numbers

Unable to log in to your Amazon account due to a deactivated phone number? This article provides two solutions: If you can access the account settings, directly change the phone number. If access is impossible, submit identity verification through "Two-Step Verification Account Recovery." We also recommend regularly checking your account information and enabling backup verification methods to prevent future issues. This proactive approach enhances account security and ensures continued access even if your primary phone number is no longer valid.

01/04/2026 Customs Knowledge
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Amazon Tightens Seller Account Reviews for Ecommerce Compliance

Amazon Tightens Seller Account Reviews for Ecommerce Compliance

Amazon's second review mechanism is upgraded, posing stricter scrutiny and account suspension risks for sellers. The lawsuit of major seller ZEBRA highlights the importance of compliant operations. Facing increasingly stringent policies, cross-border e-commerce sellers should proactively conduct self-checks, avoid violations, diversify their development, embrace compliance, and enhance competitiveness to move steadily forward in the fierce market competition. This includes ensuring product safety, accurate listings, and adherence to Amazon's policies to mitigate potential risks and maintain a healthy account standing.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Bypass Category Limits to Optimize Listings

Amazon Sellers Bypass Category Limits to Optimize Listings

This article addresses the challenges Amazon sellers face when modifying product attributes, particularly the inability to directly edit non-category attributes. It provides three solutions: deleting and recreating the listing, using a bulk upload template for partial updates, and employing a custom template. Each method's steps and precautions are detailed. The article advises sellers to choose the most suitable approach based on their specific needs to improve listing quality and competitiveness. This ultimately aims to enhance product visibility and drive sales on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Adopt Seven Strategies for Product Differentiation

Amazon Sellers Adopt Seven Strategies for Product Differentiation

In the highly competitive Amazon marketplace, differentiated product selection is crucial for success. This article deeply analyzes Amazon product selection differentiation strategies from seven dimensions: market weaknesses, product pricing, product upgrades, image optimization, listing construction, advertising, and brand matrix. It aims to help you create unique bestsellers and gain a competitive edge in the market. By focusing on these areas, sellers can identify opportunities to stand out and attract customers in a crowded marketplace.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Use Negative Reviews to Improve Reputation

Amazon Sellers Use Negative Reviews to Improve Reputation

This article delves into how Amazon sellers can effectively address and resolve negative product reviews, emphasizing the importance of acknowledging criticism, communicating sincerely, and providing excellent customer service. It details specific strategies such as contacting reviewers, preventing negative reviews, and transforming negative feedback into opportunities to improve products and services. The aim is to help sellers reshape their product reputation and drive sales growth.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Face Brand Registry Rejections Seek Solutions

Amazon Sellers Face Brand Registry Rejections Seek Solutions

Recently, Amazon sellers have been facing increasing difficulties with brand registry, potentially linked to 'brand abuse'. Accounts suspected of registering problematic trademarks may have been blacklisted. This article analyzes potential reasons for registration failures and suggests strategies such as re-registering accounts, improving store operations, and actively appealing. It emphasizes the importance of choosing legitimate channels to navigate brand registry challenges and ensure compliant operations, aiming to assist sellers in overcoming these hurdles.

01/04/2026 Logistics Industry Insights
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