US Trademark Strategies Key to Brand Success

US Trademark Strategies Key to Brand Success

This article provides an in-depth analysis of the US trademark registration process, emphasizing the importance of trademark search and offering practical advice to improve registration success rates. Key factors include choosing a professional agency, ensuring trademark distinctiveness, avoiding conflicts, and submitting timely evidence of use. Pinkmann Cross-border offers comprehensive trademark services, helping brands successfully enter the US market. We guide you through the complexities, increasing your chances of securing your brand identity and ensuring a smooth expansion into the American market.

01/06/2026 Customs Knowledge
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Fordeal Expands in Middle East and Europe Ecommerce

Fordeal Expands in Middle East and Europe Ecommerce

This paper delves into the characteristics, onboarding requirements, and operational strategies of the Fordeal cross-border e-commerce platform. It aims to provide professional guidance for sellers intending to expand into the Middle East and European & American markets. The analysis covers Fordeal's strengths and challenges, offering refined operational suggestions to help sellers seize opportunities and tap into overseas markets. The paper emphasizes the importance of understanding the platform's nuances and adapting strategies for optimal performance in the competitive cross-border landscape.

01/16/2026 Logistics Encyclopedia
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Temu Rivals Amazon in US Ecommerce Market

Temu Rivals Amazon in US Ecommerce Market

Pinduoduo's Temu has entered the US market, challenging Amazon with its low prices. Following a model similar to SHEIN, Temu leverages its supply chain advantages to carve out a new space in the American e-commerce landscape. Its success hinges on its differentiation strategies and the user experience it provides. The platform aims to attract consumers with competitive pricing and a wide range of products, but faces challenges in building brand loyalty and ensuring consistent quality in a highly competitive market.

01/16/2026 Logistics Industry Insights
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Trucking Tonnage Index Drops Signaling Freight Market Weakness

Trucking Tonnage Index Drops Signaling Freight Market Weakness

The American Trucking Associations reported a significant drop in the Truck Tonnage Index for September, both month-over-month and year-over-year, marking the largest decline in recent years. Experts attribute this to factors such as economic slowdown and inventory glut. Businesses should closely monitor market trends, optimize operational efficiency, diversify their customer base, strengthen risk management, flexibly adjust pricing strategies, and improve service quality to survive and thrive in this uncertain environment. Proactive adaptation is key to navigating the current challenges.

01/19/2026 Logistics
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US Rail Freight Decline Sparks Yearend Logistics Worries

US Rail Freight Decline Sparks Yearend Logistics Worries

According to the Association of American Railroads, U.S. rail freight and intermodal traffic declined year-over-year for the week ending December 15th, with varying performance across commodity categories. Year-to-date figures remain positive, but growth is slowing. Businesses need to refine operations, diversify services, and embrace digitalization to address challenges, seize opportunities, and achieve sustainable development in the face of potential economic headwinds. The data suggests a need for strategic adaptation within the rail freight and broader logistics sector.

12/19/2025 Logistics
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US Rail Freight Slump Hides Longterm Growth AAR Report

US Rail Freight Slump Hides Longterm Growth AAR Report

Recent data from the Association of American Railroads (AAR) shows a short-term year-over-year decline in rail freight and intermodal volumes, but cumulative year-to-date figures remain positive. Performance varies across market segments, with significant potential in intermodal transportation. Rail freight faces challenges like truck competition and labor shortages, but also benefits from economic growth and technological innovation. Moving forward, railway companies need to improve efficiency, reduce costs, and expand services, embracing change to achieve sustainable growth.

01/15/2026 Logistics
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US Rail Freight Decline Signals Logistics Sector Concerns

US Rail Freight Decline Signals Logistics Sector Concerns

Data from the Association of American Railroads shows a year-over-year decline in U.S. rail freight and intermodal traffic for the week ending December 15th. This article delves into the macroeconomic, supply chain, industry competition, seasonal, and structural factors contributing to this downturn. It also offers insights into future trends and provides strategies for investors and businesses to navigate the evolving landscape. The analysis aims to help stakeholders understand the current challenges and prepare for potential shifts in the rail freight sector.

12/19/2025 Logistics
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USPS Expands Lastmile Delivery to Support Retailers

USPS Expands Lastmile Delivery to Support Retailers

The United States Postal Service (USPS) has announced the opening of its last-mile delivery network, granting shippers access to over 18,000 Delivery Destination Units (DDUs) nationwide. This initiative aims to enhance USPS's competitiveness and provide retailers with more flexible and faster delivery options. The move has the potential to reshape the American logistics landscape and significantly impact the retail industry. By leveraging USPS's extensive network, retailers can streamline their last-mile operations and improve delivery times, ultimately benefiting consumers.

01/15/2026 Logistics
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US Rail Freight Rises in Late September Led by Auto and Grain

US Rail Freight Rises in Late September Led by Auto and Grain

The Association of American Railroads reported that for the week ending September 27th, U.S. rail freight and intermodal traffic both experienced year-over-year growth. Significant increases were seen in the transportation of nonmetallic minerals, grain, and motor vehicles & parts. Conversely, coal, petroleum & petroleum products, and metallic ores & metals saw declines. For the first 39 weeks of 2025, both total U.S. rail freight traffic and intermodal volume have shown year-over-year growth, indicating a positive trend in the sector.

01/21/2026 Logistics
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US Rail Intermodal Gains Offset Carload Declines

US Rail Intermodal Gains Offset Carload Declines

According to the Association of American Railroads, the U.S. rail freight market showed a divergence in the week ending October 17th. Container traffic increased by 11.3% year-over-year, while traditional freight declined by 7.5%. E-commerce growth and supply chain restructuring are driving the growth of container business. Meanwhile, energy transition and manufacturing adjustments are causing the decline in traditional freight. Railway companies should increase investment in container business, expand diversified businesses, strengthen technological innovation, and actively participate in policy making.

01/17/2026 Logistics
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