Toyota Navigates Chip Shortage With Resilient Supply Chain
Facing the global chip shortage, Toyota Motor Corporation leveraged lessons learned from the 2011 earthquake. By establishing a risk identification system, creating flexible designs, deepening supplier partnerships, and building up key inventory reserves, Toyota effectively mitigated chip supply pressures, demonstrating strong supply chain resilience. While the short-term impact is manageable, Toyota remains cautious about the future and warns the industry to be wary of the risk of 'phantom demand'.
