Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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HS Customs Code Analysis And Classification Guide For Smartphones

HS Customs Code Analysis And Classification Guide For Smartphones

This article analyzes the HS customs codes for smartphones and mobile phones, focusing on the two main categories: GSM and CDMA. It lists several key HS codes and explains the declaration elements and customs supervision conditions. As a subclass of mobile phones, smartphones are classified under the same coding as general mobile phones.

07/18/2025 HS Code Query
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Blue Yonder Acquires Vortex Connect to Boost Workforce Management

Blue Yonder Acquires Vortex Connect to Boost Workforce Management

RedPrairie acquired Vortex Connect, integrating mobile technology to optimize workforce management and enhance communication and operational efficiency. This acquisition allows RedPrairie to leverage Vortex Connect's mobile capabilities to provide real-time visibility and control over field operations. The integration aims to improve productivity, reduce costs, and streamline workflows by connecting mobile workers with the enterprise. Ultimately, this strategic move strengthens RedPrairie's position in the market by offering a more comprehensive and integrated solution for managing a mobile workforce and improving overall business performance.

01/20/2026 Logistics Industry Insights
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Hong Kongs E特快 Upgrades Mobile Payment for Faster Transactions

Hong Kongs E特快 Upgrades Mobile Payment for Faster Transactions

Hong Kong e-Express is committed to enhancing the mobile payment experience by upgrading network infrastructure, optimizing application performance, accelerating data transmission, strengthening risk control and security, and refining operational management. The goal is to create a smoother, safer, and more efficient payment ecosystem, contributing to the construction of a smart city in Hong Kong. This includes improvements to network speed, application stability, and security measures to provide a seamless and reliable payment experience for users.

01/23/2026 Logistics Industry Insights
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Exploring Mobile Port A Busy Maritime Hub in the Southern United States

Exploring Mobile Port A Busy Maritime Hub in the Southern United States

Mobile Port, located in southern Alabama, USA, is an important shipping hub. The port features 34 deep-water berths dedicated to the import and export of various goods, including coal, steel, and grains. Managed by the Alabama Port Authority, its advantageous location and facilities contribute to regional economic development. In the future, the port will continue to invest in enhancing its international trade capacity.

07/24/2025 Port Encyclopedia
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Yuantong Express Expands Doortodoor Delivery Services in Beijing

Yuantong Express Expands Doortodoor Delivery Services in Beijing

This article provides a detailed introduction to YTO Express's door-to-door pickup service in Beijing, covering its advantages, appointment methods, operational procedures, and frequently asked questions. It aims to help readers understand how to send express packages efficiently and conveniently from the comfort of their homes, thereby improving their life and work efficiency. The service offers a hassle-free solution for sending packages without needing to visit a drop-off location, saving time and effort.

12/30/2025 Logistics
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Amazon Sellers Gain Edge with Realtime Ad Optimization

Amazon Sellers Gain Edge with Realtime Ad Optimization

Youmai Cloud Mini Program provides Amazon sellers with a mobile solution for real-time store data monitoring and flexible advertising adjustments, improving operational efficiency. Through features like sales dashboards and detailed sales reports, sellers can grasp store dynamics anytime, anywhere, optimize operational strategies, and reduce operating costs, thereby gaining an advantage in the fierce market competition. This allows for quick responses to market changes and efficient management of advertising campaigns directly from their mobile devices.

01/16/2026 Logistics
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Wayfairs AR Tech Boosts Sales but Challenges Sellers

Wayfairs AR Tech Boosts Sales but Challenges Sellers

Wayfair is reshaping the home shopping experience by leveraging 3D modeling services and AR technology within its app. 3D modeling enhances product presentation, albeit at a higher cost. The app's AR functionality allows users to preview furniture arrangements in their homes, offering convenience and efficiency. As a tech-driven e-commerce leader, Wayfair presents both opportunities and challenges for sellers, requiring careful evaluation and strategic planning. The company's innovative approach is changing how consumers interact with furniture and home decor online.

01/16/2026 Logistics Industry Insights
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Fedex Freight Adapts to Ecommerce Boom Amid Spring Demand

Fedex Freight Adapts to Ecommerce Boom Amid Spring Demand

FedEx Freight Direct, a specialized service focusing on the 'last mile' delivery of oversized goods, actively addresses the peak season of e-commerce oversized item delivery, like 'spring yards', through a customer-centric design, flexible operational strategies, and robust network support. The service continuously optimizes its delivery model to meet the growing expectations of consumers and maintain a leading position in a highly competitive market. This commitment to improvement ensures efficient and reliable delivery of large items directly to customers' homes.

01/19/2026 Logistics Industry Insights
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