7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

This article deeply analyzes seven common reasons for failure in Xiaohongshu operation, including overconfidence, neglecting platform attributes, being impatient for quick success, lacking execution, unfamiliarity with the field, over-reliance on agencies, and lacking online awareness. By analyzing these pitfalls, it aims to help operators avoid them, improve operational success rates, and achieve long-term sustainable development on the platform. The guide provides insights into understanding the platform's nuances and fostering a more strategic approach to content creation and community engagement.

12/30/2025 Logistics Industry Insights
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Zilingos Liquidation Highlights Risks in Crossborder Ecommerce

Zilingos Liquidation Highlights Risks in Crossborder Ecommerce

Zilingo officially announced its liquidation, marking the fall of a once $1 billion e-commerce unicorn. This event serves as a warning to cross-border e-commerce companies that reckless expansion, financial irregularities, and chaotic internal management can lead to failure. Companies should focus on refined operations, compliance first, steady expansion, risk control, and talent development to survive and succeed in the fiercely competitive market. Ignoring these aspects can result in significant financial and operational challenges, ultimately leading to business collapse.

01/06/2026 Logistics Industry Insights
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US Rail Unions Approve Labor Deal Averting Strike

US Rail Unions Approve Labor Deal Averting Strike

US railroad labor negotiations are at a critical juncture, with six unions having ratified the new contract. The Association of American Railroads (AAR) is actively promoting the approval of the remaining agreements, emphasizing their economic importance. This analysis examines the core issues of the labor negotiations, the AAR's position, potential economic impacts, and future scenarios. It also provides recommendations for businesses to manage associated risks. The AAR highlights that failure to ratify all agreements could have significant negative consequences for the US economy.

01/16/2026 Logistics
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Trucking Industrys 34hour Restart Rule Suspended Amid Safety Debate

Trucking Industrys 34hour Restart Rule Suspended Amid Safety Debate

The U.S. 34-hour restart rule was suspended due to its failure to achieve the anticipated safety benefits and its negative impact on transportation efficiency. A Department of Transportation Inspector General's report confirmed that the rule did not deliver the expected safety improvements. The suspension of the rule is expected to free up capacity and reduce costs. Future regulations should be data-driven and balance safety with efficiency, ensuring that safety measures are effective without unduly hindering the flow of goods and services.

01/19/2026 Logistics
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Canadian West Coast Port Workers Strike Again Disrupting Supply Chains

Canadian West Coast Port Workers Strike Again Disrupting Supply Chains

Canadian West Coast ports are facing a potential strike, threatening to severely disrupt supply chains and impact global trade. The situation calls for strengthened dialogue between parties to avoid work stoppages. Mitigation strategies include diversifying supply chains to reduce reliance on single points of failure and investing in infrastructure improvements to enhance port efficiency and resilience. A prolonged strike could have significant economic consequences, underscoring the importance of proactive measures to address the underlying labor dispute and ensure the smooth flow of goods.

01/19/2026 Logistics
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USPS Announces 10year Plan to Boost Profitability and Service

USPS Announces 10year Plan to Boost Profitability and Service

The USPS has released a ten-year plan to achieve financial sustainability and improve service quality by expanding e-commerce services (USPS Connect), adjusting service standards, investing in infrastructure, and seeking legislative support. The plan faces numerous challenges, including market competition, internal reforms, and external environmental factors. Its success or failure will directly impact the future of the United States Postal Service. This comprehensive strategy aims to modernize operations and better meet the evolving needs of customers and businesses in the digital age.

01/15/2026 Logistics
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German Amazon Sellers Must Verify Data by March to Avoid Bans

German Amazon Sellers Must Verify Data by March to Avoid Bans

This article addresses Amazon sellers operating in the German marketplace, emphasizing the importance of verifying and correcting company names and tax addresses before March 1st. Failure to do so due to mismatched information could lead to sales restrictions or suspension of FBA services. The article details the potential consequences of information discrepancies and provides a step-by-step guide on how to modify the information. It also addresses specific scenarios and offers solutions to help sellers successfully navigate compliance reviews and ensure smooth store operations.

01/04/2026 Logistics
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Amazon Brand Registry Glitch Disrupts Thousands of Sellers

Amazon Brand Registry Glitch Disrupts Thousands of Sellers

Amazon recently experienced a system failure that mistakenly removed brand permissions from over 8,000 sellers, causing widespread concern. Amazon has publicly apologized and is actively working to restore brand access. This incident highlights the importance of Amazon brand management and the necessity for sellers to operate in compliance. Brand abuse will face severe penalties. Sellers should strengthen brand and account management and adapt to platform rules to avoid issues and maintain a healthy presence on the marketplace. Continuous monitoring and proactive measures are crucial.

12/29/2025 Logistics Industry Insights
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Temu Sellers Must Submit Packaging Labels by Jan 6 to Avoid Delistings

Temu Sellers Must Submit Packaging Labels by Jan 6 to Avoid Delistings

Temu has issued an urgent notice requiring sellers to upload real photos of product packaging labels by January 6th. Failure to do so may result in the loss of the "Ships Today" label, impacting shipping eligibility. Sellers must log in to the "Compliance Center" in the "Temu Seller Center" to upload clear and complete label images. Prioritize uploading labels for best-selling products to ensure approval and avoid potential stockouts. This measure aims to improve order fulfillment efficiency and customer satisfaction on the Temu platform.

01/07/2026 Logistics
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Ecommerce Sellers Leverage World Cup for Sales Growth

Ecommerce Sellers Leverage World Cup for Sales Growth

Budweiser's massive investment faced a World Cup ban, a marketing failure! How can cross-border e-commerce avoid repeating this mistake? This article details World Cup marketing strategies, offering practical advice on creating a festive store atmosphere, social media marketing, and advertising. It also provides a guide to avoid marketing pitfalls, helping sellers leverage the event to achieve brand exposure and sales growth. Learn how to accurately capitalize on the World Cup buzz and maximize your ROI while avoiding common marketing missteps during this global event.

01/06/2026 Logistics Industry Insights
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