Douyins Reputation Score System Aims to Drive Merchant Sales

Douyins Reputation Score System Aims to Drive Merchant Sales

This article provides an in-depth analysis of TikTok's new Reputation Score rules for e-commerce, launched in November. It breaks down the three key dimensions: content reputation, product reputation, and service reputation. It also explores how the Reputation Score impacts traffic, conversion rates, and promotional activities. Furthermore, the article addresses frequently asked questions and offers practical methods to quickly improve the Reputation Score, helping e-commerce influencers navigate the new regulations and achieve business growth.

12/29/2025 Logistics Industry Insights
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Global Small Parcel Shipping Benefits and Best Products

Global Small Parcel Shipping Benefits and Best Products

This article analyzes the types of products suitable for international small package transport, including electronics, textiles, tools, and cosmetics. It discusses the advantages in terms of cost-effectiveness, customs clearance convenience, and weight and size suitability. Additionally, it highlights important considerations during shipping, providing practical guidance for those engaged in cross-border logistics.

08/04/2025 Logistics Encyclopedia
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Air Freight Industry Weighs Pallet Costs Vs Benefits

Air Freight Industry Weighs Pallet Costs Vs Benefits

Whether to palletize international air freight cargo requires a comprehensive consideration of cost, customer requirements, cargo characteristics, and Incoterms. When the shipper bears the freight costs, carefully evaluate the additional costs associated with pallets and communicate effectively with the customer to choose the most economical solution. Understanding the allocation of cost responsibilities under different Incoterms is crucial for making informed decisions. Balancing palletization benefits against associated expenses ensures cost-effectiveness and customer satisfaction in international air shipments.

09/26/2025 Logistics Encyclopedia
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SEO Benefits Sitemaps Enhance Indexing and User Experience

SEO Benefits Sitemaps Enhance Indexing and User Experience

Sitemaps are a crucial component of SEO, contributing to improved website indexing, increased ranking opportunities, and enhanced user experience, ultimately helping websites perform better in search engines. This article delves into the definition, necessity, role, common formats, and creation techniques of sitemaps. It aims to help readers better understand and utilize sitemaps to improve their website's SEO effectiveness. By providing a clear roadmap for search engine crawlers, sitemaps ensure all important pages are discovered and indexed efficiently.

12/29/2025 Logistics Encyclopedia
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Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
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