Amazon Sponsored Display Expands to Offamazon Traffic

Amazon Sponsored Display Expands to Offamazon Traffic

This article provides an in-depth analysis of Amazon Display Ads reports, specifically comparing the 'Targeting' and 'Matched' reports to reveal methods for analyzing off-Amazon traffic data. It emphasizes the differences between these reports, provides data calculation formulas, and suggests improving analysis efficiency through standardized naming conventions and the use of pivot tables. Ultimately, this guide helps advertisers optimize their display advertising strategies by leveraging insightful data analysis.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Fee Errors Seek Loss Mitigation

Amazon Sellers Face Fee Errors Seek Loss Mitigation

Amazon fee calculation errors occur frequently, involving shipping fees, commissions, and more. Faced with complex charging mechanisms, sellers should regularly check invoices, pay attention to dimensional weight changes, and promptly file appeals, retaining relevant evidence. Utilizing data reports and seller communities can help better understand fee details and coping strategies, avoiding potential losses. Proactive monitoring and understanding of Amazon's fee structure are crucial for maintaining profitability and protecting seller rights.

01/06/2026 Logistics
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Amazon Advertisers Optimize Bids for Higher Profits

Amazon Advertisers Optimize Bids for Higher Profits

This article delves into the challenges and misconceptions of Amazon advertising bidding. It exposes the 'gentle trap' of system-recommended bids and introduces scientific and reasonable bidding strategies. These include using reverse calculation to determine the maximum CPC, developing bidding strategies for different scenarios, and continuously monitoring and optimizing advertising data. The aim is to help sellers break through the system's ambiguity, achieve precise targeting, and maximize profitability.

01/15/2026 Logistics Industry Insights
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Amazons Prime Day Success Extends Beyond Sales Rankings

Amazons Prime Day Success Extends Beyond Sales Rankings

Amazon BSR rankings have recovered, but the calculation logic may have been adjusted, emphasizing comprehensive metrics like conversion rates. Sellers should be aware of unstable ranking update frequencies and algorithm changes, check the rankings of key products, optimize listings, focus on advertising conversion rates, and leverage tools to improve operational efficiency. The operational focus should shift to improving product's real conversion rate to seize the opportunity of Prime Day sales boost.

01/19/2026 Logistics Industry Insights
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Global Shipping Costs How to Calculate Billable Weight

Global Shipping Costs How to Calculate Billable Weight

International express billable weight isn't solely based on actual weight; it's determined by the greater of actual weight and volumetric weight. This article details the calculation methods for both weights, the final determination rules, and provides key precautions to avoid freight traps. It helps you to calculate accurately and reduce international logistics costs effectively. Understanding these factors is crucial for optimizing your shipping strategy and minimizing unexpected expenses in international shipping.

01/15/2026 Logistics Encyclopedia
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Malaysia Shipping Costs Key Trends in Affordable Freight

Malaysia Shipping Costs Key Trends in Affordable Freight

This article provides a detailed analysis of the factors influencing sea freight costs in Malaysia. These include transportation methods, cargo weight and volume, origin and destination ports, vessel types, and market supply and demand. It also offers freight calculation formulas and reference prices, answering frequently asked questions. The aim is to help cargo owners understand shipping costs and make better decisions regarding their international logistics operations to and from Malaysia.

01/26/2026 Logistics
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The Relationship Between Freight Rate and Shipping Cost: Key Connections and Market Impacts

The Relationship Between Freight Rate and Shipping Cost: Key Connections and Market Impacts

This article explores the definitions of freight rates and shipping costs and their interrelationship. It indicates that the freight rate represents the price of transportation labor, which directly influences the supply and demand dynamics of the shipping market. In contrast, the shipping cost is the compensation paid by the shipper to the carrier for completing the transportation of goods. The calculation of shipping costs relies on the product of freight rates and transportation volume.

07/21/2025 Logistics Encyclopedia
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Freight Forwarding Costs Decoded for Global Trade Efficiency

Freight Forwarding Costs Decoded for Global Trade Efficiency

This article provides a thorough analysis of the components of freight forwarding costs in foreign trade, highlighting the differences between fixed and variable costs and how to set reasonable quotes to remain competitive. By offering examples of freight forwarding charges, discussing the impact of designated forwarders, and strategizing to cope with fluctuating shipping rates, it aims to help professionals in foreign trade master the calculation methods for these costs, thereby enhancing their business efficiency.

07/28/2025 Logistics Encyclopedia
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Guide to Optimizing Air Freight Logistics Costs

Guide to Optimizing Air Freight Logistics Costs

This article delves into the calculation methods of air freight chargeable weight and its impact on logistics costs, emphasizing the importance of understanding chargeable weight rules. Through case studies, formula interpretations, and optimization strategy sharing, it aims to help businesses effectively control air freight costs, improve supply chain efficiency, and select suitable carriers, ultimately achieving more economical and efficient international transportation. Understanding these factors is crucial for managing expenses and optimizing the overall shipping process.

09/28/2025 Logistics Encyclopedia
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Major Shipping Lines Adopt Online Tare Weight Lookup Tool

Major Shipping Lines Adopt Online Tare Weight Lookup Tool

Struggling with VGM calculation? This article compiles online query links for container tare weights from major shipping companies. Simply enter the container number to quickly obtain accurate tare weight information. Say goodbye to guesswork and improve the efficiency and accuracy of your VGM calculations. This helps ensure the safe and efficient transportation of goods. It provides a convenient maritime tool to streamline the VGM process and reduce potential errors related to weight discrepancies.

09/26/2025 Logistics
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