Ozon Key Strategies for Russias Ecommerce Growth

Ozon Key Strategies for Russias Ecommerce Growth

This article provides an in-depth analysis of the Russian e-commerce platform OZON, highlighting its leading position in the Russian market and its favorable policies for Chinese sellers. It details OZON's platform advantages, required registration materials, fee structure, and payment methods. Strategic recommendations are offered specifically for brand sellers, aiming to help Chinese sellers capitalize on the opportunities within the Russian e-commerce market and achieve business growth. The guide aims to equip sellers with the necessary information to successfully enter and navigate the OZON marketplace.

01/06/2026 Logistics Industry Insights
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跨境 Ecommerce Brands Leverage Google Ads Data for Growth

跨境 Ecommerce Brands Leverage Google Ads Data for Growth

This article delves into key Google Ads metrics, including cost per conversion, click-through rate, and conversion rate. It provides actionable optimization recommendations to help cross-border e-commerce businesses improve advertising performance and reduce customer acquisition costs through data-driven strategies. By leveraging these insights, businesses can enhance their campaigns, achieve better ROI, and drive sustainable business growth in the competitive online marketplace. The focus is on practical tips and techniques that can be readily implemented to maximize the effectiveness of Google Ads campaigns.

01/06/2026 Logistics Industry Insights
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Amazon Suspends Accounts Over Brand Inconsistency Violations

Amazon Suspends Accounts Over Brand Inconsistency Violations

This article reveals a new type of Amazon account suspension case: ASIN creation policy violation due to cross-site brand association. The seller's failure to promptly update brand information on the Canadian marketplace after brand registry in the US triggered a brand conflict, ultimately leading to the suspension of the Canadian account. The article analyzes the root cause of the problem and provides recommendations to avoid such risks, reminding sellers to pay attention to brand information across all marketplaces and be wary of cross-site association risks.

01/16/2026 Logistics Industry Insights
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Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

Amazons COSMO Algorithm Boosts Crossborder Ecommerce Efficiency

The emergence of Amazon's COSMO algorithm is reshaping the traffic distribution mechanism in cross-border e-commerce. Sellers need to pay attention to the declining traffic of non-standard products and the increasing weight of standard products. Understanding the underlying logic of the COSMO algorithm and adjusting operational strategies accordingly is crucial to adapt to the new algorithmic environment. This shift requires sellers to proactively analyze their product portfolio and optimize listings to align with the algorithm's preferences, ensuring continued visibility and sales within the Amazon marketplace.

01/22/2026 Logistics Industry Insights
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Datadriven Strategies to Boost Ecommerce in 6 Key Markets by 2026

Datadriven Strategies to Boost Ecommerce in 6 Key Markets by 2026

This paper delves into cross-border e-commerce product selection data from six key markets, including the US and Singapore, in early 2026. It emphasizes the importance of data-driven product selection and provides specific product recommendations tailored to each market's characteristics. The aim is to assist sellers in identifying product categories that align with their development stage and achieve sustainable growth in their cross-border business. By leveraging data insights, sellers can optimize their product offerings and enhance their competitiveness in the global marketplace.

01/23/2026 Logistics Industry Insights
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Yiya Selection Expands Amazon Sellers Sourcing Options

Yiya Selection Expands Amazon Sellers Sourcing Options

Easiapp Product Selection is a data-driven cross-border virtual factory intelligent connection platform under E-net Innovation Technology. Focusing on supply chain integration and technological innovation, it connects cross-border factories and sellers through big data analysis and real-time customer analysis systems. Easiapp provides accurate product selection suggestions, helping sellers create best-selling products and achieve growth in their cross-border e-commerce business. The platform leverages data to optimize product sourcing and empower sellers with informed decisions for increased success in the global marketplace.

01/23/2026 Logistics Industry Insights
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Amazon Expands Cloud and Logistics for Growth

Amazon Expands Cloud and Logistics for Growth

Amazon is increasing its investment in cloud computing and logistics technology by forming new teams. The San Diego team focuses on developing software for warehouse network product distribution, while the AWS Marketplace team expands cloud service offerings. Automation robotics projects aim to improve logistics efficiency. This large-scale recruitment reflects Amazon's strategic priorities: consolidating its cloud computing advantages, expanding its offline business presence, and ultimately enhancing operational efficiency and service levels. Amazon's moves indicate a focus on strengthening its core cloud business while simultaneously improving its physical infrastructure and delivery capabilities.

09/26/2025 Logistics
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Amazon Vendor Central Guide for Suppliers Key Insights

Amazon Vendor Central Guide for Suppliers Key Insights

This article provides an in-depth analysis of Amazon VC accounts, covering their definition, characteristics, advantages, operational costs, and application strategies. As an exclusive channel for Amazon vendors, VC accounts offer key benefits such as Listing optimization, on-site advertising, lightning deals, and access to ARA data. However, vendors must also consider operational costs, pricing limitations, and eligibility requirements. By developing a sound operational strategy, vendors can leverage VC accounts to stand out in the competitive Amazon marketplace. This includes careful planning and understanding the nuances of the platform.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

Amazon Sellers Turn to Chatgpt for Competitive AI Advantage

The emergence of ChatGPT presents both opportunities and challenges for Amazon operations. This article details ChatGPT's functionalities and its applications in cross-border e-commerce, covering aspects like brand naming, listing optimization, and market insights. It also provides a step-by-step guide to registering a ChatGPT account and explores the survival strategies for Amazon operations in the AI era, emphasizing the importance of enhancing personal skills and embracing change. The article highlights how leveraging AI tools like ChatGPT can improve efficiency and drive growth in the competitive Amazon marketplace.

12/31/2025 Logistics Industry Insights
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USPTO Enhances Patent Search Tool for Ecommerce Sector

USPTO Enhances Patent Search Tool for Ecommerce Sector

The United States Patent and Trademark Office (USPTO) has launched a new version of its public patent search tool (PPUBS), replacing the old one. This article details the search process of PPUBS, including keyword search and the use of advanced search codes. It emphasizes the importance of PPUBS for cross-border e-commerce sellers to avoid infringement risks, suggesting that sellers master it as soon as possible. Understanding the new system is crucial for ensuring products do not violate existing patents and for staying competitive in the global marketplace.

01/04/2026 Customs Knowledge
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