Amazon Sellers Gain Edge with Search Term Report Optimization

Amazon Sellers Gain Edge with Search Term Report Optimization

This article delves into leveraging Amazon's Brand Analytics Search Performance Report and Search Term Report to review and optimize product keyword strategy. By analyzing key metrics like impressions, click-through rate, add-to-cart rate, and purchase quantity, it diagnoses fundamental listing issues, eliminates ineffective exposure, uncovers high-potential keywords, and dynamically adjusts optimization strategies based on data trends. This helps sellers improve advertising performance and organic rankings, ultimately driving sales growth.

12/29/2025 Logistics Encyclopedia
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Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Pwc Report MA Surges in Transport and Logistics Sector

Pwc Report MA Surges in Transport and Logistics Sector

PwC's report indicates a shift in M&A activity within the transportation and logistics sector, prioritizing strategic alignment over mere scale expansion. Acquirers are focusing on high-growth, high-efficiency, and high-barrier markets, investing capital in technology upgrades, supply chain resilience, and specialized logistics services. Strategic M&A is becoming crucial for enhancing profitability and long-term competitiveness. The emphasis is on creating synergistic value and building stronger, more adaptable businesses in a rapidly evolving industry landscape.

01/07/2026 Logistics Industry Insights
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Prologis Report Hints at Logistics Real Estate Demand Shift

Prologis Report Hints at Logistics Real Estate Demand Shift

The Prologis IBI indicator suggests a turning point for logistics real estate demand in Q3, with improvements in net absorption, new lease signings, and the project pipeline. Large enterprises and essential goods industries are driving growth, while a 'just enough' inventory strategy reflects companies' response to uncertainty. Vacancy rates are expected to remain stable in the short term, but the market may tighten in the long term, potentially accelerating rental growth.

01/07/2026 Logistics Industry Insights
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Prologis Report Signals Turning Point for Logistics Real Estate

Prologis Report Signals Turning Point for Logistics Real Estate

The Prologis IBI Index indicates a rebound in demand for logistics real estate, with large enterprises and e-commerce companies driving the recovery. While positive, the market still faces challenges stemming from trade fluctuations and overall economic uncertainty. The index suggests cautious optimism as businesses adapt to the evolving global landscape and seek efficient supply chain solutions. This recovery highlights the continued importance of strategically located and modern logistics facilities.

01/07/2026 Logistics Industry Insights
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Prologis Report Signals Shift in Logistics Real Estate Demand

Prologis Report Signals Shift in Logistics Real Estate Demand

The Prologis IBI index indicates a turning point in logistics real estate demand, with net absorption and new lease signings exceeding the 2024 average. Large enterprises and essential goods industries are the primary drivers, but companies remain cautious in inventory management. Vacancy rates are stable in the short term, potentially tightening in the long run. Investors should focus on industry demand, high-quality facilities, vacancy rate changes, and inventory management strategies to capitalize on market opportunities.

01/07/2026 Logistics Industry Insights
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Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon Simplifies FBA Inventory Tracking with New Ledger Report

Amazon introduces the Unified Inventory Ledger report, streamlining FBA inventory tracking and management. This aims to improve efficiency, enhance visibility, and optimize costs. The report provides a comprehensive view of inventory across the FBA network, enabling sellers to better understand their stock levels, identify potential issues, and make data-driven decisions. By simplifying inventory reconciliation and providing actionable insights, Amazon empowers sellers to optimize their FBA operations and improve their bottom line.

01/06/2026 Logistics
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Global Aviation Safety Trends Highlighted in IATA 2024 Report

Global Aviation Safety Trends Highlighted in IATA 2024 Report

The IATA Interactive Safety Report for 2024 reveals the global aviation safety landscape, analyzing key indicators such as accident rates and fatal risks, along with regional variations. While valuable for reference, the report has limited data for the CIS region, requiring cautious interpretation. The report aims to support decision-making for airlines, regulatory bodies, and other stakeholders, ultimately enhancing global aviation safety levels. It provides insights into trends and potential areas for improvement in airline operations and safety management.

01/05/2026 Logistics Industry Insights
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South Carolina Ports Report Cargo Decline Auto Exports Rise

South Carolina Ports Report Cargo Decline Auto Exports Rise

South Carolina Ports saw a 9% year-over-year decline in cargo volume in August, mirroring weakened US consumer demand and an economic slowdown. Bucking the trend, automobile transportation surged by 9%, driven by the automotive industry's recovery and increased demand for electric vehicles. The inland port in Greer demonstrated strong performance. Moving forward, the port needs to embrace digital transformation and diversify its development strategies to navigate the challenging economic landscape.

01/16/2026 Logistics
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Georgia Ports Report September Dip Amid Rising Auto Imports

Georgia Ports Report September Dip Amid Rising Auto Imports

The Georgia Ports Authority saw an 8% year-over-year decrease in cargo volume in September, but automobile transport bucked the trend and became a new growth engine. The port authority is expanding its infrastructure to meet demand and needs to pay attention to the economic situation and competitive landscape. Diversifying business and improving efficiency are crucial to mitigate risks and maintain competitiveness in the evolving market. The increase in automobile transport highlights a potential area for further investment and strategic development.

01/16/2026 Logistics
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