manual campaigns News

Amazon Ads Brand and Display Strategies Drive Growth

This article delves into the value of Amazon Sponsored Brands and Display Ads, providing practical strategies for products with varying average order values. It emphasizes the use of keyword expansion, ranking optimization, brand video ads, automatic campaigns, and Display Ads, along with data analysis of brand tools. The aim is to help sellers overcome traffic bottlenecks and achieve sales growth. It covers a comprehensive approach to leveraging Amazon's advertising platform for brand building and increased visibility.

12/30/2025 Logistics Industry Insights

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights

Guide to LCL Cobalt Sulfate Exports to Busan

This article provides a detailed guide for LCL sea freight export of Cobalt Sulfate to Busan, South Korea. It covers crucial aspects such as required booking documents, warehousing precautions, packaging requirements, and data consistency. The aim is to offer a practical operational manual for relevant businesses, ensuring the smooth export of goods. It highlights key considerations for shipping this hazardous material safely and efficiently, adhering to international regulations and best practices for dangerous goods transportation.

09/26/2024 Logistics Encyclopedia

Rwanda Boosts Trade Compliance with WTO Customs Pact

Rwanda is actively strengthening customs cooperation within the WTO framework. By developing a cross-border agency procedures manual, it promotes compliance and collaboration, enhancing information exchange and declaration data verification. This initiative aims to improve trade efficiency and compliance levels, serving as a reference for other developing countries. The efforts focus on streamlining border processes and fostering a more transparent and efficient trade environment through enhanced cooperation and data sharing amongst relevant agencies.

12/30/2025 Customs Knowledge

Amazon Sellers Guide to Optimizing Acos for Profit

This article provides an in-depth analysis of Amazon ACoS (Advertising Cost of Sales), its importance, and calculation methods. It offers optimization strategies to help you understand and control ACoS, improve advertising profitability, and achieve business growth. The article covers key factors such as keyword selection, listing optimization, and bidding strategies, enabling you to develop more effective advertising campaigns. By understanding and implementing these strategies, you can effectively manage your ad spend and maximize your return on investment on Amazon.

12/29/2025 Logistics Encyclopedia

Facebook Ad Glitch Drains Marketers Budgets

A significant bug in the Facebook Ads system recently caused widespread ad overspending and CPM spikes. Meta has resolved the issue and pledged compensation. This incident highlights the inherent risks of advertising platforms, reminding advertisers to strengthen risk awareness, diversify channels, and continuously learn to adapt to platform changes and ensure effective ad campaigns. Advertisers should monitor budgets closely and be prepared for unexpected fluctuations in performance due to potential system errors. Proactive risk management is crucial for mitigating financial losses.