This paper analyzes the time efficiency of freight transport from Malaysia to Hong Kong, comparing the advantages and disadvantages of air, sea, and multimodal transport. It explores key factors affecting delivery time, including carrier selection, origin and destination, cargo type and quantity, and customs clearance efficiency. The paper also proposes strategies to optimize freight time efficiency, aiming to help businesses improve supply chain efficiency and customer satisfaction. It highlights the importance of understanding these factors for businesses seeking to minimize transit times and enhance their competitive edge in the Malaysia-Hong Kong trade lane.