Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
Read More
Amazon Introduces Second Buy Box for Thirdparty Sellers

Amazon Introduces Second Buy Box for Thirdparty Sellers

Amazon is reportedly planning a "second buy box" to address competition concerns between third-party sellers and its own retail operations. This initiative stems from an antitrust agreement with the European Union and aims to create a fairer competitive landscape on the platform. The second buy box would potentially give more visibility to alternative sellers, offering consumers more choices and potentially lower prices. This move is expected to alleviate some of the pressure felt by third-party sellers who often struggle to compete with Amazon's own products.

12/31/2025 Logistics Industry Insights
Read More
Effective Ad Strategies for Mercado Libres Buen Fin 2022 Sales

Effective Ad Strategies for Mercado Libres Buen Fin 2022 Sales

This article focuses on the 2022 Mercado Libre Buen Fin mega sale, analyzing Latin American e-commerce market trends and providing advertising strategies to help sellers achieve higher conversions at a lower cost. The content covers popular product category analysis, ad type selection, preparation guidelines, and risk warnings. It aims to help sellers succeed during Buen Fin and tap into the Latin American market. By understanding key strategies and potential pitfalls, sellers can optimize their campaigns and maximize their returns during this crucial sales event.

01/04/2026 Logistics
Read More
Shopee Sellers Weigh Local Vs Crossborder Store Options

Shopee Sellers Weigh Local Vs Crossborder Store Options

This article analyzes the differences between Shopee local stores and cross-border stores. For new sellers, it recommends prioritizing cross-border stores due to their lower risk, no need for overseas warehouses or inventory stocking, and easier learning curve. The article provides a detailed comparison of the advantages and disadvantages of both store types, helping new sellers make informed decisions and lay a solid foundation for their cross-border e-commerce journey. This approach simplifies the initial steps and minimizes potential challenges for beginners.

01/04/2026 Logistics Encyclopedia
Read More
US and China Cut Tariffs to Boost Ecommerce Trade

US and China Cut Tariffs to Boost Ecommerce Trade

The US and China released the 'Geneva Joint Statement on Economic and Trade', announcing significant mutual tariff reductions, bringing substantial benefits to cross-border e-commerce. Lower tariffs will reduce costs, enhance product competitiveness, and boost market confidence, creating new development opportunities for cross-border e-commerce sellers. Both sides will continue to uphold the concept of win-win cooperation and build a sustainable economic and trade relationship. This agreement is expected to foster increased trade volume and strengthen ties between the two nations.

01/04/2026 Logistics
Read More
AI Logo Generators Transform Branding for Businesses

AI Logo Generators Transform Branding for Businesses

AI Logo generators lower the barrier and cost of brand identity design, enabling businesses and individuals to easily create professional-quality logos. This article introduces the features, functionalities, and usage methods of various AI Logo generators, while also analyzing their limitations. It aims to help readers choose the appropriate tool to create a unique brand identity. By understanding the capabilities and drawbacks, users can leverage AI to efficiently develop logos, but should also be aware of the need for human oversight and creative input for optimal results.

01/04/2026 Logistics Encyclopedia
Read More
Air Freight Prices Fluctuate on Mondays and Fridays

Air Freight Prices Fluctuate on Mondays and Fridays

Price differences in international air freight between Mondays and Fridays stem from a combination of supply and demand, costs, and market strategies. High demand and operational costs on Fridays lead to increased prices due to airlines' dynamic pricing. While Mondays offer lower prices, they pose risks regarding timeliness and customs clearance. Shippers should flexibly choose shipping times, such as Tuesdays to Thursdays for small to medium-sized cargo, securing Monday morning flights for large shipments, and avoiding Friday afternoons for urgent goods to optimize costs and efficiency.

12/30/2025 Logistics Industry Insights
Read More
Guide to Expanding Ecommerce Sales on Amazon in Europe

Guide to Expanding Ecommerce Sales on Amazon in Europe

This article delves into four compelling reasons to enter the Amazon Europe market: a vast potential customer base, lower competitive pressure, thriving market growth, and convenient Amazon support. It also provides a practical cross-border logistics guide, covering market research, sales preparation, and tax compliance, to help you navigate the European market with ease and achieve business success. Learn how to prepare your business for the unique challenges and opportunities presented by the European e-commerce landscape and optimize your supply chain for efficient delivery.

12/30/2025 Logistics Industry Insights
Read More
Alibabacom Introduces Semimanaged Model for Crossborder Sellers

Alibabacom Introduces Semimanaged Model for Crossborder Sellers

Alibaba.com has launched a "Semi-Managed" mode, aiming to lower the barriers to entry for cross-border e-commerce by providing sellers with dedicated marketing, logistics fulfillment, and return services. Unlike the fully managed model, in the semi-managed mode, merchants retain the right to set their own prices and can directly interact with buyers, making it more suitable for businesses with sourcing advantages. Whether this model will become a new trend in cross-border e-commerce remains to be seen and requires market validation.

01/07/2026 Logistics Industry Insights
Read More
Google Ads Strategy Boosts Ecommerce Growth

Google Ads Strategy Boosts Ecommerce Growth

This article delves into Google Search Ads optimization strategies for cross-border e-commerce independent website sellers. It covers various AB testing methodologies, display ad creative optimization, and bidding strategy selection. Furthermore, it introduces alternative off-site traffic generation channels. The aim is to assist sellers in achieving higher marketing goals with lower costs, ultimately boosting independent website traffic and sales. The strategies focus on improving ad performance and diversifying traffic sources to maximize ROI for independent e-commerce businesses using Google Ads and other promotional methods.

01/06/2026 Logistics Encyclopedia
Read More