7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

7 Key Mistakes to Avoid in Xiaohongshu Marketing Campaigns

This article deeply analyzes seven common reasons for failure in Xiaohongshu operation, including overconfidence, neglecting platform attributes, being impatient for quick success, lacking execution, unfamiliarity with the field, over-reliance on agencies, and lacking online awareness. By analyzing these pitfalls, it aims to help operators avoid them, improve operational success rates, and achieve long-term sustainable development on the platform. The guide provides insights into understanding the platform's nuances and fostering a more strategic approach to content creation and community engagement.

12/30/2025 Logistics Industry Insights
Read More
Shopee Exits Global Markets to Focus on Southeast Asia

Shopee Exits Global Markets to Focus on Southeast Asia

Shopee is strategically retrenching, optimizing resources through layoffs and site adjustments to focus on the Southeast Asian market, aiming for profitability in 2023. Leveraging user stickiness and market advantages, Shopee is shifting from extensive growth to refined operations, adopting a long-term approach to address challenges. This presents new opportunities for cross-border e-commerce sellers as Shopee streamlines its operations and concentrates on core markets within Southeast Asia, potentially leading to more efficient and targeted support for its seller base.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Urged to Focus on Account Health Compliance

Amazon Sellers Urged to Focus on Account Health Compliance

Amazon's account performance rules are updated, making compliant operations crucial. The new rules emphasize account health scores, with severe penalties for violations. Sellers must deeply understand platform rules, prioritize product quality and intellectual property protection, standardize advertising, actively address customer complaints, and establish robust risk management mechanisms. Adhering to a long-term vision is essential for success in the Amazon marketplace. Staying updated with policy changes and proactively addressing potential issues are key to maintaining a healthy account and avoiding suspensions.

12/30/2025 Logistics Industry Insights
Read More
Ecommerce Sellers Shift to Independent Sites As Platform Costs Soar

Ecommerce Sellers Shift to Independent Sites As Platform Costs Soar

As the dividends of cross-border e-commerce diminish, independent websites are becoming a new choice for brands going global. They offer control over data, improved profit margins, and enhanced brand building, facilitating long-term growth. However, clear planning and operation are essential for success. Building an independent website allows companies to directly connect with customers, build stronger relationships, and tailor their marketing efforts. This approach offers more flexibility and control compared to relying solely on established e-commerce platforms.

01/07/2026 Logistics Industry Insights
Read More
Ethiopian Airlines Overtakes Kenya Airways As Africas Top Carrier

Ethiopian Airlines Overtakes Kenya Airways As Africas Top Carrier

This paper analyzes how Ethiopian Airlines surpassed Kenya Airways to become the leading airline in Africa. Strategic focus, stable management, and continuous fleet expansion are key to Ethiopian Airlines' success. Conversely, Kenya Airways lagged behind due to strategic errors, political interference, and an aging fleet. The analysis highlights the importance of long-term vision and consistent execution in the competitive African aviation market. Ethiopian Airlines' commitment to growth and modernization has positioned it as a dominant player in the region.

01/07/2026 Airlines
Read More
Toyota Rivian Adapt Strategies Amid Auto Tariff Challenges

Toyota Rivian Adapt Strategies Amid Auto Tariff Challenges

The automotive industry faces tariff challenges amid escalating global trade frictions. Toyota strengthens internal collaboration and actively communicates with governments to uphold the USMCA agreement. Rivian adheres to market demand and prudently adjusts its supply chain. Flexibility and cooperation are crucial for the automotive industry to navigate uncertainty. Companies need to pay attention to policy changes, strengthen cooperation, and promote innovation and sustainable development. This proactive approach is essential for mitigating risks and ensuring long-term competitiveness in a dynamic global market.

01/07/2026 Logistics Industry Insights
Read More
Airlines Adapt Strategies Amid Market Volatility

Airlines Adapt Strategies Amid Market Volatility

Facing a dynamic market and intense competition, airlines need effective strategic planning for sustainable growth. This paper explores key areas, processes, and future trends in airline strategic planning. It also introduces relevant services provided by IATA Consulting, aiming to help airlines succeed in complex environments. The paper highlights the importance of adapting to changing market conditions and leveraging strategic planning to gain a competitive advantage. It emphasizes the need for airlines to proactively address challenges and capitalize on opportunities for long-term success.

01/07/2026 Logistics Industry Insights
Read More
Datadriven Tools Cut Air Freight Costs Cargois Reports

Datadriven Tools Cut Air Freight Costs Cargois Reports

CargoIS helps shippers and manufacturers optimize costs, improve efficiency, and build stronger partnerships by providing in-depth and accurate air freight data. Based on authoritative IATA data, CargoIS offers customized reports, system integration, and market analysis. This empowers businesses to gain a competitive edge in the global market and achieve long-term success. By leveraging data-driven insights, companies can streamline their air freight operations, identify cost-saving opportunities, and make informed decisions to enhance their overall supply chain performance.

01/07/2026 Logistics Industry Insights
Read More
Amazon Sellers Face New Video Verification for Reviews

Amazon Sellers Face New Video Verification for Reviews

Amazon's second review video verification is a significant challenge for sellers. This article provides an in-depth analysis of the reasons for the second review, the verification process, and key considerations. It offers strategies for sellers to successfully pass the review and ensure the safe operation of their stores. Compliant operation is crucial for long-term development and avoiding issues during the identity verification process. Understanding the Amazon second review process and preparing accordingly is key to a smooth experience.

01/07/2026 Logistics Industry Insights
Read More
Livestreaming Firm Dongfang Zhenxuan Enhances Private Traffic Strategies

Livestreaming Firm Dongfang Zhenxuan Enhances Private Traffic Strategies

The closure of Oriental Selection's Douyin livestream room due to irregular traffic diversion highlights the limitations of relying on platform traffic. By analyzing the event's timeline, this paper emphasizes the importance of private traffic operation and proposes suggestions for building and operating private traffic. It argues that private traffic is an inevitable trend in the future development of e-commerce, providing more control and direct engagement with customers, mitigating risks associated with platform dependency, and fostering long-term customer relationships.

01/07/2026 Logistics Industry Insights
Read More