Crossborder Ecommerce Sellers Struggle Amid Rising Operational Costs

Crossborder Ecommerce Sellers Struggle Amid Rising Operational Costs

The cross-border e-commerce industry faces challenges, with layoffs and pressure on seller performance. This article analyzes the causes of the industry's difficulties and proposes ways to survive, such as precise operation and differentiated competition. Despite the challenges, the cross-border e-commerce industry still has development potential, with opportunities and challenges coexisting. Focusing on refined strategies and unique value propositions can help businesses navigate the current downturn and thrive in the long run.

01/05/2026 Logistics Industry Insights
Read More
Temu Expands Discount Strategy to North America and Africa

Temu Expands Discount Strategy to North America and Africa

After rapidly capturing the North American market with its low-price strategy, Pinduoduo's cross-border platform Temu is now targeting the African e-commerce market. Compared to Europe and North America, the African market offers immense potential but also presents significant challenges. It remains to be seen whether Temu can replicate its success in Africa and compete with rivals like SHEIN. This expansion and potential competition warrant close attention.

01/05/2026 Logistics Industry Insights
Read More
Google Ads Success Hinges on Strategic Account Structure

Google Ads Success Hinges on Strategic Account Structure

This article provides an in-depth analysis of key elements in building a robust Google Ads account structure, emphasizing the importance of campaigns and ad groups. It proposes a golden rule of differentiation based on key markets, products, keywords, and ad formats. By optimizing the account structure, businesses can more precisely target their audience, improve ad performance, and achieve increased inquiries and conversion rates. A well-structured account allows for better control, reporting, and ultimately, a higher return on investment for Google Ads campaigns.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Turn to Data Analytics for Product Success

Amazon Sellers Turn to Data Analytics for Product Success

This article offers a methodology for Amazon product selection, helping sellers precisely identify untapped viral products through competitor, search volume, sales, and profit analysis. It emphasizes the importance of data analysis to avoid blind product selection and achieve profitable growth. The methodology provides a structured approach to identify opportunities and make informed decisions, leading to increased sales and market share on Amazon.

01/05/2026 Logistics Industry Insights
Read More
Amazon Updates Listing Rules Sellers Must Adjust

Amazon Updates Listing Rules Sellers Must Adjust

Amazon's bullet points are being collapsed, leading to a perceived reduction in prime real estate for sellers. This article analyzes the importance of bullet points, explores the reasons behind Amazon's adjustment, and provides strategies for sellers. These include optimizing titles and images, streamlining bullet points, and emphasizing QA and reviews. The goal is to help sellers seize opportunities and improve listing conversion rates in a changing marketplace. By adapting to these changes, sellers can maintain and even improve their listing visibility and performance.

01/05/2026 Logistics Industry Insights
Read More
Chatgpt Transforms Global Ecommerce Strategies

Chatgpt Transforms Global Ecommerce Strategies

ChatGPT has garnered significant attention in cross-border e-commerce, assisting with product selection, copywriting, and data analysis, thereby enhancing operational efficiency. However, it cannot completely replace human operators. Cross-border e-commerce professionals need to improve their skills and embrace change, developing ChatGPT into a "powerful assistant" to jointly promote industry upgrades. It is a tool to be leveraged, not a replacement for strategic thinking and human interaction in navigating the complexities of the global market.

01/05/2026 Logistics Industry Insights
Read More
Amazon Enhances Seller Sales With Transparent Review System

Amazon Enhances Seller Sales With Transparent Review System

Amazon US now directly displays Review Ratings, marking a new era of transparency for sellers. This article analyzes the pros and cons of this policy and provides practical strategies for improving Listing ratings. These strategies include leveraging the Amazon Vine program, using the 'Request a Review' feature, and effectively addressing negative reviews. Furthermore, it reminds sellers to pay attention to Amazon's mandatory attribute requirements and Cases functionality. By proactively adapting to platform changes, sellers can enhance their competitiveness in the Amazon marketplace.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Urged to Optimize Listings for Higher Sales

Amazon Sellers Urged to Optimize Listings for Higher Sales

Amazon has released Listing scoring criteria, allowing sellers to self-check their product pages and understand Listing quality. Higher scores correlate with higher weight, better exposure, and improved conversion rates. Sellers can effectively improve their Listing scores by completing core attributes, optimizing keywords, enhancing image quality, and refining product descriptions. This proactive approach helps sellers understand areas for improvement and ultimately boost their product visibility and sales on the Amazon platform.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers See GMV Double with Managed Services

Amazon Sellers See GMV Double with Managed Services

This article explores the operational challenges faced by Amazon sellers and introduces how Easoon Cross-border Agency Operations services help sellers break through growth bottlenecks and achieve profit leaps. Through case studies, it demonstrates Easoon Cross-border's significant achievements in increasing store GMV and rescuing slow-moving products. It also summarizes the key considerations for choosing an agency operations provider, providing a reference for Amazon sellers. It highlights the potential benefits of outsourcing Amazon operations to improve sales and efficiency.

01/05/2026 Logistics Industry Insights
Read More
Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

Ecommerce Brands Boost Sales With Targeted Facebook Ad Strategies

This article delves into the underlying logic of Facebook promotion, analyzing its advantages from multiple perspectives such as user base, audience profiling, familiar social networking, and the power of female users. It also points out common promotion pitfalls. Furthermore, the article suggests that sellers expand to more overseas social marketing platforms to build brand awareness. By reading this, sellers can move away from 'hit-or-miss' promotions and master the true secrets to boosting sales.

01/05/2026 Logistics Industry Insights
Read More