Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

Ebay Sellers Boost Profits with Auction and Fixedprice Tactics

This article delves into the two core marketing models on the eBay platform: auction and Buy It Now. For novice sellers, it provides practical tips such as low-price traffic generation and cross-selling within the auction model. For sellers seeking stable order fulfillment, it details how to create bestsellers using the Buy It Now model. Furthermore, it explores strategies for integrating both models, aiming to help eBay sellers increase store traffic and achieve sales growth. The focus is on actionable advice for optimizing eBay sales performance.

12/30/2025 Logistics Encyclopedia
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Shopee Sellers Boost Sales Via Youtube in Southeast Asia

Shopee Sellers Boost Sales Via Youtube in Southeast Asia

This article reveals how Shopee sellers can effectively leverage YouTube for traffic generation. It explores strategies such as creating a brand-specific store, publishing high-quality videos, utilizing user reviews, and implementing targeted advertising to build a dedicated traffic pool. Furthermore, it emphasizes the importance of integrating YouTube marketing with other channels like Instagram and Facebook to drive sales growth and build a successful e-commerce empire in Southeast Asia. The combination of these tactics can lead to significant increases in visibility and conversions for Shopee sellers.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Boost Sales with Auction and Fixedprice Strategies

Ebay Sellers Boost Sales with Auction and Fixedprice Strategies

This article provides an in-depth analysis of eBay's marketing models, focusing on operational tips for auction, fixed-price, and dropshipping models. It emphasizes the importance of off-site traffic generation and data analysis. The aim is to help cross-border e-commerce sellers master core eBay marketing strategies, increase store traffic and sales performance, and tap into the new blue ocean of cross-border e-commerce. It covers key aspects of optimizing listings, managing customer relationships, and leveraging eBay's promotional tools for maximum impact.

01/19/2026 Logistics Encyclopedia
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Amazon Sellers Luxury Car Reveals Ecommerce Success

Amazon Sellers Luxury Car Reveals Ecommerce Success

This article reveals the 'unconventional' operational strategy of a seller who achieved success on Amazon by selling data cables. He prioritized off-Amazon promotion over on-Amazon optimization, achieving listing ranking improvement and sales growth through precise off-Amazon channels and an aggressive pricing strategy. This case highlights the importance of thinking beyond Amazon's internal ecosystem and building a closed-loop traffic system encompassing both on and off-Amazon sources. It provides Amazon sellers with a fresh perspective on operational approaches, emphasizing external traffic generation and strategic pricing for rapid growth.

01/04/2026 Logistics Industry Insights
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Seattle Port Traffic Plummets Amid Uschina Tariffs

Seattle Port Traffic Plummets Amid Uschina Tariffs

With the implementation of a new round of tariff policies, Seattle Port now has no ships docking, highlighting a different aspect of being the second largest port in the United States. This poses severe challenges for importers, consumers, and the overall stability of the economy.

08/06/2025 Logistics
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Douyin Shop Boosts Traffic for Small Businesses

Douyin Shop Boosts Traffic for Small Businesses

This article delves into Douyin e-commerce's support policies for small and medium-sized businesses, presenting two key strategies: capitalizing on flagship store benefits to increase shop weight and leveraging a dropshipping mindset for rapid store setup. It emphasizes that SMEs should fully utilize product selection flexibility, stay abreast of market trends, and master the underlying logic of product card traffic to achieve rapid growth in Douyin e-commerce. Focusing on these strategies allows smaller sellers to compete and thrive within the platform's ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon SEO Boosting Traffic with Targeted Keywords

Amazon SEO Boosting Traffic with Targeted Keywords

This article delves into the importance of keyword precision for Amazon products and provides five practical techniques, including keyword market research, precise ad matching, keyword embedding in detail pages, improving product backend parameters, and fully utilizing the backend "Keywords" section. By implementing these methods, sellers can effectively enhance the matching degree between keywords and search terms, increase product visibility and conversion rates, and ultimately achieve success in the Amazon marketplace.

01/04/2026 Customs Knowledge
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Eight SEO Strategies to Increase Blog Traffic

Eight SEO Strategies to Increase Blog Traffic

This article delves into eight core techniques for blog SEO, encompassing keyword research, understanding search intent, high-quality content creation, on-page SEO optimization, readability improvement, technical issue monitoring, backlink building, and old content updates. Mastering these techniques can effectively boost your blog's search engine ranking, attract more organic traffic, and ultimately drive business growth. The focus is on actionable strategies to improve visibility and reach a wider audience through optimized content and technical SEO practices.

01/04/2026 Logistics Encyclopedia
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