Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Brand Analytics has been significantly updated, adding search term performance insights within the ASIN view. Sellers can now track keyword click-through rates, conversion rates, and add-to-cart metrics for individual ASINs. This enables precise analysis of keyword effectiveness, optimization of ad campaigns, and expansion of Listing traffic, ultimately boosting sales and market share. While the download function is not yet updated, sellers are encouraged to actively utilize this feature to unlock growth opportunities.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Adopt Highvalue Strategies to Boost Growth

Amazon Sellers Adopt Highvalue Strategies to Boost Growth

This article shares the author's shift in Amazon product selection strategy, moving from small, low-priced items to high-value, larger products. It emphasizes the higher profit margins and lower competitive pressure associated with high-value products, as well as the importance of a 'product-thinking' mindset in product selection. The author encourages sellers to conduct thorough market research and innovative design to create products with differentiated competitive advantages, ultimately achieving growth in their Amazon business.

12/31/2025 Logistics Industry Insights
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Tiktok Shop Launches US Beta with Inviteonly Access

Tiktok Shop Launches US Beta with Inviteonly Access

TikTok Shop officially launched registration in the US, but it operates on an invitation-only basis. The entry requirements are high, with limited slots and strict reviews. Merchants need to actively seek invitation codes, improve their capabilities, and make thorough preparations to seize the early opportunities in the US market. Success hinges on meeting the stringent criteria and demonstrating a strong potential for growth within the TikTok ecosystem. Early adopters stand to gain a significant competitive advantage.

12/31/2025 Logistics Industry Insights
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Guide to PCT Patent Applications for Crossborder Ecommerce

Guide to PCT Patent Applications for Crossborder Ecommerce

This article provides a comprehensive yet accessible introduction to PCT patent applications, explaining their definition, advantages, application stages, and procedures. A detailed checklist of required application materials is also provided. The aim is to help cross-border e-commerce businesses understand how to effectively protect their intellectual property globally through the PCT route, thereby enhancing their market competitiveness. It offers a practical guide for navigating the PCT system and leveraging it for strategic IP protection in international markets.

12/31/2025 Customs Knowledge
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Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

Spanish Shoppers Favor Local Brands Over Amazon on Black Friday

The report reveals that during Black Friday in Spain, local brands surpassed Amazon in search popularity, with fashion and electronics being the trending categories. Despite high consumer engagement, per capita spending remained relatively rational, and inflation dampened consumer willingness. Businesses should prioritize marketing local brands, accurately grasp demand, and implement flexible pricing strategies to succeed in the Spanish Black Friday market. Understanding the impact of economic factors on consumer behavior is crucial for effective marketing and sales strategies.

12/31/2025 Logistics Industry Insights
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Global Trade Guide Navigating International Ocean Freight

Global Trade Guide Navigating International Ocean Freight

This article provides an in-depth analysis of the entire international shipping process, covering key stages such as booking, customs declaration, loading, customs clearance, and cargo pickup. It also details the composition of shipping costs and operational precautions, helping businesses efficiently manage cross-border logistics, reduce transportation costs, and enhance global market competitiveness. The analysis aims to provide practical guidance for navigating the complexities of international sea freight and optimizing supply chain management for businesses engaged in global trade.

12/31/2025 Logistics Encyclopedia
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Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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Temu Sellers to Face New Storage Fees Profit Pressures

Temu Sellers to Face New Storage Fees Profit Pressures

Temu may start charging sellers overdue storage fees, drawing seller attention. This new rule could impact profit margins, forcing more refined operations. Increased platform operating costs are likely the reason for the policy change. Sellers should closely monitor official information and adjust their business strategies to adapt to the new market dynamics. This potential fee structure necessitates efficient inventory management and timely order fulfillment to avoid incurring additional costs and maintain profitability on the Temu platform.

12/31/2025 Warehousing
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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Ethiopian Airlines Expands Africas Global Aviation Reach

Ethiopian Airlines Expands Africas Global Aviation Reach

Ethiopian Airlines is the largest aviation group in Africa, boasting a global route network and strong cargo capabilities. Connecting Africa to the world, the airline demonstrates significant development potential. Its strategic location and expanding fleet position it as a key player in the African aviation market and a vital link for international trade and travel. With a focus on innovation and customer service, Ethiopian Airlines is poised for continued growth and success in the years to come.

12/29/2025 Airlines
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