Amazon Sellers Guide to Asins Keywords and PPC Ads

Amazon Sellers Guide to Asins Keywords and PPC Ads

This article delves into Amazon ASINs and their reverse lookup applications, highlighting their importance for sellers in product identification, inventory management, and PPC advertising optimization. It provides a detailed guide on using the Keyword Scout tool to help sellers uncover competitor keywords, optimize advertising strategies, and boost product sales, ultimately achieving success in the Amazon marketplace. Understanding and leveraging ASINs and reverse ASIN lookup are crucial for effective product research and competitive analysis, leading to improved PPC campaign performance and increased visibility.

01/05/2026 Logistics Encyclopedia
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Amazon FBA Sellers Guide to Claims and Reimbursements

Amazon FBA Sellers Guide to Claims and Reimbursements

This article provides a detailed interpretation of Amazon FBA claim regulations, including various claim deadlines, required materials, specific procedures, and important considerations. It aims to help you easily handle various claim situations and maximize loss recovery. Master claim techniques, protect your rights, and start with yourself! Understanding the nuances of FBA claims is crucial for Amazon sellers to recoup losses due to damaged or lost inventory and ensure fair compensation. This guide empowers sellers to navigate the FBA claims process effectively.

01/05/2026 Logistics Encyclopedia
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Ocean Freight Rates Drop Amid Ecommerce Slowdown

Ocean Freight Rates Drop Amid Ecommerce Slowdown

Ocean freight rates continue to plummet, and the peak season for cross-border e-commerce is underwhelming due to a combination of factors: inventory backlog, overcapacity, and economic downturn. The "bullwhip effect" exacerbates the supply-demand imbalance. While falling freight rates reduce some operating costs, they remain above pre-pandemic levels. In the future, freight rates are likely to return to a more rational level. Cross-border e-commerce businesses need to optimize their supply chain management to cope with market challenges.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Gain Tools to Resolve Shipment Discrepancies

Amazon Sellers Gain Tools to Resolve Shipment Discrepancies

This article provides a detailed explanation of the process for handling Amazon shipment quantity discrepancies, including discrepancy inquiries, investigation requests, and compensation claims. It offers practical advice on optimizing shipment management to help sellers efficiently address discrepancies and protect their rights. Learn how to navigate the process, understand your options, and implement strategies to minimize discrepancies and ensure accurate inventory records within the Amazon FBA system. This guide aims to empower sellers to proactively manage their shipments and resolve discrepancies effectively.

01/05/2026 Logistics Encyclopedia
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Data Reveals Key Strategies for Amazon Bestseller Success

Data Reveals Key Strategies for Amazon Bestseller Success

Cross-border e-commerce sellers face growth bottlenecks, including blind product expansion, inefficient advertising, and inventory backlog. This article proposes focusing on the "80/20 rule" to redefine bestsellers, emphasizing product quality. It shares key strategies for selecting products, leveraging data-driven insights, and fostering team collaboration to help sellers create consistently profitable, top-performing products within their categories. By concentrating efforts on high-potential items, sellers can optimize resources and achieve sustainable growth in the competitive cross-border market.

01/05/2026 Logistics Industry Insights
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Major Shipping Firms Raise Rates Threatening Global Trade Costs

Major Shipping Firms Raise Rates Threatening Global Trade Costs

Several shipping companies have announced freight rate increases in late June, affecting routes to Europe, the Mediterranean, Africa, and South America. Companies like MSC, Maersk, Hapag-Lloyd, and CMA CGM are adjusting FAK rates and adding PSS surcharges. Businesses should plan ahead, optimize inventory, explore alternative solutions, and negotiate with customers to mitigate the impact of rising costs. This proactive approach is crucial for navigating the challenges posed by these freight rate adjustments and minimizing disruptions to the supply chain.

06/06/2025 Logistics
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Walmart Sellers Turn to Social Media Amid Challenges

Walmart Sellers Turn to Social Media Amid Challenges

Walmart's advertising integration with social media platforms presents new traffic opportunities for sellers. However, challenges remain, including complex platform operations and insufficient data analysis. This article analyzes how successful sellers break through these obstacles by leveraging ERP systems for efficiency, preventing copycat sellers, optimizing listings, monitoring rankings, managing WFS inventory, and accurately calculating profits. It also emphasizes the importance of selecting a suitable Service Provider Network (SPN) partner to navigate these complexities and maximize returns within the Walmart marketplace ecosystem.

01/06/2026 Logistics Industry Insights
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Cyber Monday Sales Face Challenges Amid Postblack Friday Demand

Cyber Monday Sales Face Challenges Amid Postblack Friday Demand

This year's Black Friday online sales reached a record high, with electronics leading the way. Cyber Monday sales are projected to continue growing, but at a potentially slower pace. Sellers face challenges including inventory pressure and Exclusive Discount bugs. It's crucial to monitor the status of Prime Exclusive Discounts, promptly address error messages, and optimize sales strategies to achieve success on Cyber Monday. Focusing on these key areas will help navigate the complexities and maximize potential gains during the event.

01/06/2026 Logistics Industry Insights
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Microsofts AI Enhances Supply Chain Management in Dynamics 365

Microsofts AI Enhances Supply Chain Management in Dynamics 365

Microsoft introduces AI demand planning capabilities for Dynamics 365 Supply Chain Management, leveraging AI and machine learning to predict demand fluctuations, reduce inventory, and improve working capital utilization. Users can customize AI models, and the Copilot assistant enhances productivity. Domino's Pizza has successfully implemented this. Microsoft continues to innovate, building a data-driven intelligent supply chain, helping businesses stay ahead in the competition. This allows for more accurate forecasting and optimized resource allocation, ultimately leading to more efficient and responsive supply chain operations.

01/16/2026 Logistics Industry Insights
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Oakland Port Slump Signals Global Trade Slowdown

Oakland Port Slump Signals Global Trade Slowdown

Oakland Port's cargo volume decreased by 7% year-on-year in September, also showing a downward trend compared to the previous month, reflecting reduced import volumes from retailers and manufacturers. The global economic downturn, inventory strategy adjustments, and geopolitical risks are the main contributing factors. This phenomenon raises concerns about global trade, urging businesses to cautiously navigate market changes. The decline serves as a warning sign, highlighting the need for adaptability in the face of evolving economic conditions and potential disruptions.

01/16/2026 Logistics
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