Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Autumn Marketing Strategies for Key Seasonal Dates

Autumn Marketing Strategies for Key Seasonal Dates

September is a crucial month for marketing with several key dates. White Dew focuses on moisturizing and nourishing, Teacher's Day centers on gratitude and gifting, and the Autumn Equinox emphasizes balance and harvest. Brands should seize the core keywords of each occasion, launching targeted products and services. By integrating online and offline channels, brands can stand out in the golden autumn market and achieve revenue growth. Focus on creating relevant campaigns that resonate with consumers during these specific times to maximize impact.

01/23/2026 Logistics Industry Insights
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Ecommerce Brands Leverage Reddit for Marketing Success

Ecommerce Brands Leverage Reddit for Marketing Success

This article provides a practical guide to Reddit marketing for cross-border e-commerce sellers. It focuses on account cold start strategies and content operation techniques, helping you master Reddit, obtain overseas user feedback at a low cost, and enhance brand awareness. Learn how to effectively leverage Reddit's unique community structure to engage with potential customers, gather valuable insights, and drive traffic to your online store. This guide provides actionable tips and best practices to help you succeed on Reddit.

01/23/2026 Logistics Encyclopedia
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Study Reveals Datadriven Tiktok Influencer Marketing Strategies

Study Reveals Datadriven Tiktok Influencer Marketing Strategies

In TikTok influencer marketing, moving away from empiricism and embracing data-driven strategies is crucial. This article emphasizes the importance of establishing a replicable and verifiable influencer judgment system through data logic, screening frameworks, and efficiency models. This helps brands and businesses identify 'super-spreaders' who can truly amplify product value and improve marketing ROI. This exchange is suitable for teams looking to leverage data, rather than intuition, to make informed decisions about influencer selection and campaign performance.

01/26/2026 Logistics Industry Insights
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Chinese Brands Gain Global Visibility at Qatar World Cup

Chinese Brands Gain Global Visibility at Qatar World Cup

Chinese brands' sponsorship of the Qatar World Cup reached a new high, with industries such as food and beverage, and consumer electronics leveraging the event for marketing. Internet platforms also joined the competition for traffic. Brands need to focus on creativity, overseas expansion capabilities, and enhance their global discourse power to achieve long-term development. The World Cup provides a valuable platform for Chinese brands to gain international exposure and understand evolving consumer preferences.

01/04/2026 Logistics Industry Insights
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Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon's decision to allow sellers to send marketing emails directly to buyers marks a significant shift in marketing strategies. This new policy presents opportunities but also carries the risk of spam. Sellers need to precisely target their audience, optimize email content, avoid excessive marketing, and focus on data analysis and compliant operations to effectively address the challenges and seize the opportunities. Mastering these aspects is crucial for successful email marketing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Proven Marketing Strategies

Ebay Sellers Gain Edge with Proven Marketing Strategies

This article delves into various marketing strategies for the eBay platform, including search engine marketing, instant messaging marketing, viral marketing, auction sales, and participation in platform activities. It aims to provide eBay sellers with a comprehensive marketing guide to enhance store visibility, attract potential customers, and ultimately achieve sustained profitability. The strategies discussed offer practical insights for optimizing eBay presence and maximizing sales potential through effective marketing techniques.

12/31/2025 Logistics Encyclopedia
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Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Faces Backlash Over Controversial Marketing Tactics

Coconut Palm Group's live streaming e-commerce has sparked controversy. Its 'gray area' marketing tactics bring traffic but face risks like poor sales and damaged brand image. Facing declining market share and competition from emerging beverage brands, Coconut Palm needs to return to its products, improve quality, innovate flavors, and establish a positive and healthy brand image to achieve brand revitalization. The company's current approach is unsustainable and ultimately detrimental to its long-term prospects. A shift in strategy is crucial for survival and growth.

01/04/2026 Logistics Industry Insights
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Google Ads Vs Baidu Comparing Search Marketing Strategies

Google Ads Vs Baidu Comparing Search Marketing Strategies

This article provides an in-depth comparison of Google Ads and Baidu Ads, analyzing their differences across various dimensions including technology, services, conversion tracking, account management, and ad testing. The aim is to help advertisers choose the platform that best suits their needs and develop precise and effective advertising strategies to improve advertising efficiency. It explores the nuances of each platform to enable informed decision-making for optimal campaign performance and return on investment.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales Through KOL Marketing Strategies

Amazon Sellers Boost Sales Through KOL Marketing Strategies

This article provides an in-depth analysis of how Amazon sellers can leverage KOL (Key Opinion Leader) marketing to enhance brand awareness and boost sales. It elaborates on the definition of KOL marketing, key factors in selecting KOLs, marketing strategy development, and the importance of compliant operations. Furthermore, it recommends four practical platforms for finding KOLs, helping sellers stand out in a competitive market. The article aims to provide actionable insights for Amazon sellers looking to effectively utilize KOL marketing for business growth.

01/04/2026 Logistics Industry Insights
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