Bing Ads Guide Boosts Crossborder Ecommerce ROI

Bing Ads Guide Boosts Crossborder Ecommerce ROI

This article focuses on the Bing Ads (Microsoft Ads) platform, providing a comprehensive guide for cross-border e-commerce advertisers, covering strategy and implementation. It includes insights into paid traffic, a comparative analysis of Google Ads and Bing Ads, and Bing Ads ad import and optimization techniques. The aim is to help advertisers improve their advertising ROI by leveraging the unique features and opportunities offered by Bing Ads for reaching a specific audience and achieving better cost efficiency compared to other platforms. This guide offers practical advice for maximizing campaign performance.

01/20/2026 Logistics Industry Insights
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Ivory Coast Launches Transparent Customs System to Boost Trade

Ivory Coast Launches Transparent Customs System to Boost Trade

With support from the EU-WCO and the German Alliance for Trade Facilitation, Côte d'Ivoire is actively developing a national Advance Ruling System. This initiative aims to enhance trade transparency and predictability, reduce trade disputes, attract foreign investment, and improve customs efficiency. The system is expected to revitalize Côte d'Ivoire's trade development and serve as a model for other African nations. It will provide traders with binding rulings on tariff classification, origin, and other customs-related matters before import or export, fostering a more predictable and reliable trading environment.

01/22/2026 Customs Knowledge
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Rail Freight Gains Traction in European Ecommerce Logistics

Rail Freight Gains Traction in European Ecommerce Logistics

Railway DDP FBA is a novel logistics solution for the European e-commerce market. It combines the efficiency, economy, and safety of railway transportation with the convenience of DDP (Delivered Duty Paid) service, providing a one-stop logistics solution for cross-border e-commerce sellers. By choosing a suitable Railway DDP FBA service provider, sellers can be empowered to succeed in the European market. This method offers a cost-effective and reliable way to transport goods directly to Amazon fulfillment centers, simplifying the import process and reducing potential delays.

01/23/2026 Logistics
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Key Factors Driving Europes Ocean Freight Costs

Key Factors Driving Europes Ocean Freight Costs

This paper delves into the key factors influencing import and export trade prices in European maritime shipping, including freight rates, fuel surcharges, port charges, exchange rates, and seasonal factors. It compares freight rate differences across major routes such as China-Europe, US-Europe, and Far East-Europe. The study also provides an outlook on future price trends, emphasizing the importance for businesses to closely monitor market dynamics and develop reasonable logistics strategies. This analysis helps businesses navigate the complexities of European maritime trade and optimize their supply chain management.

01/26/2026 Logistics
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New Global Guidelines Clarify Customs Valuation of Franchise Fees

New Global Guidelines Clarify Customs Valuation of Franchise Fees

The World Customs Organization issued a new advisory opinion clarifying that franchise fees should not be included in the customs valuation of imported goods under specific circumstances. Originating from a Mexican case and confirmed by the Technical Committee on Customs Valuation, this opinion aims to reduce import costs for businesses and enhance customs valuation transparency. Companies should study the opinion, assess their franchise agreements, and communicate with customs authorities to ensure valuation compliance and capitalize on trade opportunities. This helps in correctly determining the dutiable value and avoiding potential penalties.

01/26/2026 Customs Knowledge
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China's Logistics Industry Transforms to Meet Rising Consumer Demands

China's Logistics Industry Transforms to Meet Rising Consumer Demands

The logistics model of new retail is undergoing transformation, with traditional methods being gradually replaced by intelligent services. The rapid development of the express delivery industry in China highlights the importance of popularizing and sharing end services to enhance efficiency and user experience. As consumer expectations for logistics services continue to rise, the industry is moving towards a shared economy. Improving the efficiency of end delivery will be a key direction for future development.

07/28/2025 Logistics
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Rising Shipping Costs Challenge Ecommerce Startups

Rising Shipping Costs Challenge Ecommerce Startups

International express shipping cost calculation is not a one-size-fits-all approach. Oversized and overweight goods, remote areas, urgent shipments, as well as special types like dangerous goods, perishable goods, and high-value items, all have different pricing methods. Cross-border e-commerce beginners need to understand these pricing blind spots to effectively control logistics costs. Understanding these nuances is crucial for managing expenses and optimizing shipping strategies in the global marketplace.

11/03/2025 Logistics Encyclopedia
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Ozon Revises Seller Pricing with New Cost Controls

Ozon Revises Seller Pricing with New Cost Controls

Ozon platform updated seller offer terms, introducing order cancellation express service fee deductions, but waiving "last mile" fees in specific cases. Sellers need to prioritize order management, optimize logistics, and strengthen communication. Actively adjusting business strategies is crucial to cope with increased costs and achieve sustainable development. This includes carefully monitoring order fulfillment, exploring alternative shipping options, and proactively addressing customer inquiries to minimize cancellations and maximize efficiency within the updated Ozon framework.

11/03/2025 Logistics
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Global Shipping Resumes Key Fees and Logistics Tips

Global Shipping Resumes Key Fees and Logistics Tips

International express return processing is complex, and clarifying cost responsibility is crucial. This article details the return process, defines the responsibilities of the sender, recipient, and courier company, and provides practical considerations to help you avoid logistics disputes and reduce the risk of losses. It clarifies who is responsible for return shipping costs, customs duties, and other related expenses under different circumstances, offering guidance for navigating potential disagreements and ensuring fair resolution.

11/03/2025 Logistics Encyclopedia
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Highvalue Goods Selecting Optimal International Shipping

Highvalue Goods Selecting Optimal International Shipping

This article provides an in-depth analysis of the advantages and disadvantages of three international transportation methods for high-value goods: international air freight, international express delivery, and international special lines. From the perspectives of cargo weight, timeliness, destination, budget, and operational convenience, it offers practical advice on selecting the optimal international logistics solution. The aim is to help readers identify the most economical and efficient transportation method for their specific needs and circumstances.

11/03/2025 Logistics Encyclopedia
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