Gambia Revenue Authority Leads HR Modernization in West Africa

Gambia Revenue Authority Leads HR Modernization in West Africa

The World Customs Organization (WCO), through the West Africa Customs Administration Modernization (WACAM) project, is supporting the Gambia Revenue Authority (GRA) in implementing a competency-based human resource management model. A WCO expert team reviewed GRA's HR management tools and provided recommendations for improvement and an implementation plan. GRA is expected to become a benchmark in human resource management in the West and Central African region, offering valuable lessons for other countries. This initiative aims to enhance efficiency and effectiveness within the GRA through strategic human resource development.

01/07/2026 Customs Knowledge
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TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
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Facebook Shifts Ad Strategy to Broad Audiences for Growth

Facebook Shifts Ad Strategy to Broad Audiences for Growth

This article delves into Facebook ad targeting strategies, revealing that broad audience targeting is crucial for stable growth. It analyzes the limitations of traditional interest-based targeting and highlights the advantages of broad audiences. The article offers recommendations for optimizing creative assets, focusing on user experience, and conducting data analysis. By embracing broad targeting, businesses can fully leverage the power of Facebook ads and achieve sustainable business growth. The key is to understand the platform's algorithm and allow it to find the right users within a larger pool.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Selflearning Vs Professional Training

Crossborder Ecommerce Selflearning Vs Professional Training

This article analyzes the pros and cons of self-study versus training institutions for beginners entering the cross-border e-commerce industry. It points out that companies value practical experience more. Training institutions can quickly improve store operation capabilities but require tuition fees. Self-study requires strong self-discipline and systematic planning. It suggests choosing based on individual circumstances and goals, and emphasizes the importance of continuous learning. Ultimately, the best approach depends on individual learning styles, resources, and career aspirations within the dynamic landscape of cross-border e-commerce.

01/05/2026 Customs Knowledge
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Amazon Sellers Revamp Older Listings with New Product Strategies

Amazon Sellers Revamp Older Listings with New Product Strategies

This article addresses the challenges of re-launching old products on Amazon and proposes a solution based on adjusting new product advertising strategies. By focusing on manual advertising, employing a combination of 'Campaign + Match Type' approach, and strategically controlling bids and budgets, sellers can effectively capture search traffic and revitalize sales for older listings. The article emphasizes the importance of precise targeting and continuous optimization, providing practical guidance for successfully re-launching old products on Amazon. It highlights how to achieve a sales turnaround by leveraging targeted advertising and diligent management.

01/05/2026 Logistics Encyclopedia
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Lesotho Revenue Authority Modernizes Talent Management for Efficiency

Lesotho Revenue Authority Modernizes Talent Management for Efficiency

The Lesotho Revenue Authority (LRA) is implementing a competency-based human resource management system in collaboration with the World Customs Organization (WCO) to enhance operational efficiency and tax revenue. WCO workshops and capacity-building support are helping LRA staff acquire modern HR management skills and develop action plans. With strong commitment from LRA leadership, talent management is poised to be a key driver in the tax department's transformation. This initiative signifies a significant step towards modernizing the LRA and improving its ability to meet its revenue collection goals.

01/05/2026 Customs Knowledge
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Ecommerce Logistics Weighs Western Maturity Vs Southeast Asia Growth

Ecommerce Logistics Weighs Western Maturity Vs Southeast Asia Growth

This paper provides an in-depth comparison of the characteristics and advantages/disadvantages of the European and American and Southeast Asian cross-border e-commerce logistics markets. The European and American market is mature and stable, suitable for businesses with high time sensitivity. The Southeast Asian market has huge potential, but challenges and opportunities coexist, making it suitable for companies willing to localize. Businesses should carefully choose based on their own needs and business models. This requires a thorough evaluation of factors such as infrastructure, regulatory environment, and consumer behavior in each region.

01/05/2026 Logistics
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Crossborder Ecommerce Firms Struggle With Customs Compliance

Crossborder Ecommerce Firms Struggle With Customs Compliance

Cross-border e-commerce companies need to balance compliance and efficiency when choosing a customs clearance model. General trade clearance offers high compliance and tax refunds, suitable for bulk goods. Express customs clearance is convenient and efficient but subject to policy restrictions, making it suitable for small-batch replenishment. Companies should select the most appropriate customs clearance method based on their own business characteristics and target market policies. The optimal choice depends on factors such as shipment size, product type, and desired speed of delivery, ensuring both regulatory adherence and operational effectiveness.

01/05/2026 Customs Knowledge
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Ebay Sellers Gain Edge with Official Analytics Tools

Ebay Sellers Gain Edge with Official Analytics Tools

How can eBay sellers leverage official free data analysis tools to boost sales? This article provides a detailed introduction to eBay Listing Analytics and Sales Report tools. It explains how to analyze key data such as best-selling products, optimal listings, upload times, pricing, and bidding strategies. This helps sellers operate with precision and achieve performance growth by understanding market trends and optimizing listings based on data-driven insights. Ultimately, the goal is to empower sellers to make informed decisions and maximize their sales potential on the eBay platform.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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