7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Google Search Strategies Boost Global Trade Lead Generation

Google Search Strategies Boost Global Trade Lead Generation

This article introduces how foreign trade salespersons can leverage Google's advanced search operators, such as email suffix targeting, site, intitle, and filetype, to precisely locate potential customer information and improve foreign trade conversion efficiency. It provides practical tips on using these operators effectively to identify relevant leads and gather valuable insights for successful customer development in the international market. By mastering these techniques, sales professionals can significantly enhance their lead generation efforts and increase their chances of closing deals.

01/04/2026 Logistics Encyclopedia
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WCO EU Research Centre Boost Global Trade Security

WCO EU Research Centre Boost Global Trade Security

The Secretary General of the World Customs Organization met with the Director of the European Commission's Joint Research Centre to discuss cooperation in areas such as container monitoring, risk analysis, and combating counterfeit goods. Both parties plan to further deepen collaboration through technical meetings, jointly building a safer and more efficient global trade environment, protecting intellectual property and public safety. The discussions focused on leveraging technology and data sharing to enhance customs controls and improve the detection of illicit activities within the global supply chain.

12/30/2025 Customs Knowledge
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Customs and Logistics Innovations Boost Global Trade Efficiency

Customs and Logistics Innovations Boost Global Trade Efficiency

The WCO Deputy Secretary General attended the FITAC International Conference, discussing the role of customs and logistics in global competitiveness. The conference highlighted the critical role of customs in promoting economic development, focusing on two key topics: customs-business partnerships and customs modernization. The aim is to build an efficient, convenient, and secure global trade environment, helping businesses succeed in the global market. The discussions emphasized the importance of collaboration and innovation to streamline processes and enhance security, ultimately boosting economic growth and trade facilitation.

12/30/2025 Logistics
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WCO Advances Gender Equality in Global Trade Initiatives

WCO Advances Gender Equality in Global Trade Initiatives

On International Women's Day, the World Customs Organization (WCO) highlighted the crucial role of women in global trade and actively promotes gender equality. Through conferences, the development of assessment tools, and the implementation of leadership development programs, the WCO is dedicated to elevating the position of women in customs, breaking down gender barriers, and jointly building a more prosperous and equitable global trade landscape. The WCO's efforts aim to empower women and ensure their equal participation in shaping the future of international trade.

12/30/2025 Customs Knowledge
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ATA Carnet Marks 50 Years Easing Global Trade

ATA Carnet Marks 50 Years Easing Global Trade

As the World Customs Organization celebrates the 50th anniversary of the ATA Carnet system, stakeholders emphasized its importance as a model of customs-business partnership in promoting trade and investment. Discussions focused on developing a paperless ATA Carnet, reaffirming the crucial role of customs-business collaboration in enhancing system efficiency. By simplifying customs procedures and reducing trade costs, the ATA Carnet system significantly contributes to global trade facilitation.

12/30/2025 Customs Knowledge
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ICC WCO Partner to Simplify Global Trade Processes

ICC WCO Partner to Simplify Global Trade Processes

The International Chamber of Commerce (ICC) and the World Customs Organization (WCO) continue their collaboration, focusing on trade facilitation and discussing key issues such as origin verification, transit, and single windows. They pay particular attention to the role and position of SMEs in global trade, jointly seeking best practices to support them. The aim is to build a more open, inclusive, and efficient global trading system. This ongoing partnership underscores the commitment to simplifying trade processes and empowering SMEs to participate effectively in the international marketplace.

12/30/2025 Customs Knowledge
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Finnish Customs Boosts Global Trade Via WCO Training

Finnish Customs Boosts Global Trade Via WCO Training

Finnish Customs actively participates in WCO capacity building projects, contributing to global customs capacity enhancement and trade facilitation through workshops and financial support. The Finnish government's financial support for WCO projects in East and Southern Africa will further promote customs modernization and trade development in the region. Finnish Customs will continue to deepen its cooperation with the WCO in the future, contributing to global trade prosperity. They aim to strengthen customs procedures and promote efficient trade practices worldwide.

12/30/2025 Customs Knowledge
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WCO Program Boosts Global Customs Leadership Trade Efficiency

WCO Program Boosts Global Customs Leadership Trade Efficiency

The World Customs Organization (WCO) fosters global customs leaders through its Leadership and Management Development (LMD) program. A recent French-language facilitator accreditation event in France aimed to build a team of proficient French-speaking facilitators to support future LMD workshops in French-speaking regions. These workshops cover leadership, management skills, and strategic thinking, contributing to the holistic development of customs personnel. This initiative enhances customs efficiency and promotes global trade by strengthening leadership capabilities within customs administrations.

12/30/2025 Customs Knowledge
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UN Adopts GOVCBR Standard to Simplify Global Trade

UN Adopts GOVCBR Standard to Simplify Global Trade

The new UN/EDIFACT message GOVCBR aims to provide a unified data submission standard for cross-border trade, simplifying processes and improving efficiency. The WCO is developing implementation guidelines, aligning with the UN/CEFACT Core Component Library. The promotion of GOVCBR will drive global trade facilitation and provide a foundation for trade data analysis. It streamlines information exchange between traders and government agencies, reducing redundancies and promoting transparency. This standardized approach is crucial for fostering a more efficient and secure global trading environment.

12/30/2025 Customs Knowledge
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