Shopee Adapts Strategy Amid Southeast Asia Ecommerce Shifts

Shopee Adapts Strategy Amid Southeast Asia Ecommerce Shifts

This article delves into Shopee's layoffs and strategic adjustments, revealing their actual impact on cross-border sellers while emphasizing that Shopee's cross-border business is operating normally. It points out that Shopee is focusing on the Southeast Asian market, and sellers should seize opportunities to improve product selection, operations, marketing, and service capabilities. At the same time, they should pay close attention to platform policy changes, expand diversified channels, and strengthen risk management to cope with competition and achieve win-win results.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Fourpart Ad Strategy

Amazon Sellers Boost Sales with Fourpart Ad Strategy

This article delves into four key dimensions of Amazon advertising optimization: budget, ASIN, keywords, and bids. By clarifying advertising goals, meticulously reviewing spending, optimizing ASIN selection, refining keyword management, and flexibly adjusting bidding strategies, sellers can enhance advertising performance and achieve a higher return on investment. The ultimate goal is to drive significant sales growth.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Boost Visibility with Refined Keyword Strategy

Amazon Sellers Boost Visibility with Refined Keyword Strategy

This article delves into the construction, evaluation, and optimization of Amazon Listing keywords, aiming to help sellers create more competitive product listings. It elaborates on building a keyword library, establishing a keyword scoring system, and applying keywords in Listing optimization and advertising campaigns. The importance of continuous optimization and data analysis is emphasized. The article provides practical guidance on selecting relevant keywords, analyzing their performance, and refining your Listing to improve visibility and conversion rates on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Gain Profit With 4step PPC Strategy

Amazon Sellers Gain Profit With 4step PPC Strategy

This article provides a practical four-step weekly guide to Amazon PPC advertising optimization, designed to help sellers effectively control marketing budgets and improve the profitability of advertising campaigns. Through four key steps – Conversion Rate Optimization, Relevance Optimization, Profitability Optimization, and Expansion Optimization – sellers can systematically manage PPC campaigns, enhance advertising efficiency, and ultimately achieve profitable growth in their Amazon business. This guide offers actionable insights to maximize ROI and drive sustainable success on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Amazon Vine Strategy Enhances Product Reviews and Sales

Amazon Vine Strategy Enhances Product Reviews and Sales

This article details strategies for acquiring Green Badge reviews through the Amazon Vine program. By creating similar product listings, utilizing mixed shipments, independently applying for the Vine program, and merging listings, sellers can achieve a cyclical system of "unlimited Green Badges." This process helps sellers improve product conversion rates and create best-selling products on Amazon. The method focuses on leveraging the Vine program to its full potential by strategically managing listings and shipments to maximize Green Badge review acquisition.

01/06/2026 Logistics Encyclopedia
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Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Fedex Shifts Strategy to Prioritize Core Growth Areas

Fedex Shifts Strategy to Prioritize Core Growth Areas

FedEx announced a new round of strategic adjustments, including driver furloughs at FedEx Freight, ceasing operations for SameDay City, and refining network services. These measures aim to optimize resource allocation, improve operational efficiency, and navigate the uncertain economic environment, laying the foundation for future sustainable growth. This also provides a reference for the transformation and upgrading of the entire logistics industry. The adjustments are expected to streamline operations and improve profitability in the face of current economic headwinds.

01/07/2026 Logistics
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Dollar General Boosts Performance with SKU Rationalization Strategy

Dollar General Boosts Performance with SKU Rationalization Strategy

Dollar General improved profitability by significantly reducing stock keeping units (SKUs), optimizing inventory management, and enhancing supply chain efficiency. This strategy focuses resources on top-selling items, lowers inventory costs, and increases productivity in stores and distribution centers. While facing risks associated with reduced consumer choice and demand forecasting, Dollar General's lean retail model provides valuable insights for the industry. The approach emphasizes efficiency and cost-effectiveness through streamlined operations and a focus on high-demand products.

01/07/2026 Logistics Industry Insights
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Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon faces supply chain challenges stemming from labor shortages, actively addressing the issues by adjusting inventory levels, increasing wages, and implementing automation. The company is committed to ensuring a positive customer experience by investing in technology and infrastructure to build a more resilient supply chain system, laying the foundation for future growth. Amazon's response strategies offer valuable insights for other businesses navigating similar challenges.

01/07/2026 Logistics Industry Insights
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Shopee Ramps Up Muslim Market Strategy for Ramadan

Shopee Ramps Up Muslim Market Strategy for Ramadan

This article provides Shopee cross-border sellers with a product selection guide for the March Eid al-Fitr season. It analyzes Muslim consumer habits, traffic trends, and best-selling categories, with a focus on interpreting clothing selection guidelines. The article also emphasizes the importance of respecting cultural customs in Ramadan marketing. This guide aims to help sellers seize business opportunities and achieve sales growth during this important period.

01/07/2026 Logistics Industry Insights
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