Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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US Amazon Shoppers Gain Speed Savings With DHL Express

US Amazon Shoppers Gain Speed Savings With DHL Express

This article provides an in-depth analysis of using DHL Express for Amazon US hauls, covering key aspects such as price influencing factors, money-saving tips, delivery time analysis, precautions, and frequently asked questions. It aims to help readers effectively utilize DHL Express for a convenient and secure overseas shopping experience. The guide explores strategies to minimize shipping costs and optimize the entire process, ensuring a smooth and efficient delivery from Amazon US to your doorstep. Learn how to navigate customs and avoid potential delays.

01/26/2026 Logistics
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Finland Expands Luxury Goods Exports to China with Faster Shipping

Finland Expands Luxury Goods Exports to China with Faster Shipping

This article provides a detailed guide on direct shipping luxury goods from Finland to China. It covers the entire process, including selecting retailers, understanding tariffs, choosing shipping methods, completing customs declarations, paying taxes and duties, customs clearance, and receiving the goods. It also answers frequently asked questions. The aim is to offer Chinese consumers a convenient shopping guide, allowing them to easily enjoy Nordic style and luxury goods directly from Finland. This guide simplifies the process and helps navigate the complexities of international shipping.

01/26/2026 Logistics Encyclopedia
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Amazon Expands European Warehouses for Faster Deliveries

Amazon Expands European Warehouses for Faster Deliveries

To enhance its Prime Now service, Amazon plans to establish 1,300 small warehouses across Europe, aiming to fulfill its promise of “one-hour delivery.” This initiative seeks to solidify its leading position in the e-commerce market and maintain competitiveness in the rapid delivery sector. By expanding its infrastructure, Amazon intends to provide consumers with a more convenient and faster shopping experience, further driving customer satisfaction and loyalty. The strategic investment underscores Amazon's commitment to innovation and customer-centricity in the increasingly competitive online retail landscape.

01/26/2026 Logistics
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HSH Nordbank Clarifies SWIFT Codes to Prevent Transfer Errors note I Assumed HAMBURGER SPARKASSE AG Is Part of HSH Nordbank Based on Common German Banking Structures but If Incorrect Please Replace with the Accurate Parent Institution or Local C

HSH Nordbank Clarifies SWIFT Codes to Prevent Transfer Errors note I Assumed HAMBURGER SPARKASSE AG Is Part of HSH Nordbank Based on Common German Banking Structures but If Incorrect Please Replace with the Accurate Parent Institution or Local C

This article provides an in-depth analysis of the SWIFT/BIC code HASPDEHHXXX for HAMBURGER SPARKASSE AG. It includes important considerations for remittances and guidance on choosing the right remittance platform to ensure the safe and efficient transfer of funds.

09/04/2025 International Settlement
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China's Express Delivery Boom: SF Express and Tonglu Operators Reshape Market

China's Express Delivery Boom: SF Express and Tonglu Operators Reshape Market

This article explores the development history of SF Express and Tonglu Gang in the express delivery industry. SF Express has gained market share through high-quality services and stable pricing, while Tonglu Gang has rapidly expanded via a franchise model. Both companies have evolved in competition, highlighting the complex survival environment of China's express delivery industry. By 2035, during the Double Eleven shopping festival, YTO Express continues to show strong market growth, while SF Express remains a market leader. The future of the express delivery industry holds endless opportunities and challenges.

07/29/2025 Logistics Industry Insights
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Chinas Convenience Stores Adopt Digital Tools to Boost Sales

Chinas Convenience Stores Adopt Digital Tools to Boost Sales

This paper explores the digital transformation of the convenience store industry under the wave of instant retail. By analyzing policy drivers, consumer demands, and corporate practices, it reveals how convenience stores leverage online platforms to expand business, optimize operations, and ultimately reshape the new ecosystem of community commerce. Digital transformation not only improves the efficiency and profitability of convenience stores but also provides consumers with a more convenient shopping experience. The study highlights the key strategies and challenges faced by convenience stores in adapting to the evolving retail landscape.

09/28/2025 Logistics Industry Insights
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Sheins Australian Fast Fashion Sales Exceed 1 Billion

Sheins Australian Fast Fashion Sales Exceed 1 Billion

SHEIN's sales in the Australian market have surpassed AUD 1 billion, leading the fast fashion industry in growth rate. Its success is attributed to effective social media marketing, rapid product updates, and robust supply chain management. SHEIN collaborates with influencers, attracting consumers through unboxing videos and try-on hauls. With a product refresh rate far exceeding its competitors, SHEIN meets the demands of the Australian market, becoming a popular fashion shopping platform in the region. Its agile supply chain allows for quick adaptation to trends and efficient order fulfillment.

11/03/2025 Logistics Industry Insights
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Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Ads Brand Metrics Drive Growth for Sellers

Amazon Advertising Brand Metrics are a powerful tool for sellers to refine their operations. By quantifying key indicators across the consumer shopping journey – awareness, consideration, and purchase – they help sellers understand brand-customer interaction. This allows for evaluating advertising effectiveness and precisely grasping brand value improvement opportunities. Through case study analysis, it demonstrates how to leverage metrics-driven optimization strategies to achieve lean growth. The metrics provide valuable insights into how consumers perceive and interact with the brand, leading to more effective advertising and improved brand performance on Amazon.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Sellers Gear Up for Holiday Sales

Crossborder Ecommerce Sellers Gear Up for Holiday Sales

Cross-border e-commerce year-end sales surge strategy: comprehensive improvement in inventory preparation, marketing, and pricing. Optimize listings, capture traffic, and pay attention to risks to win the peak sales season. Prepare for increased demand and shipping challenges. Implement targeted advertising campaigns and promotions. Adjust pricing strategies to remain competitive while maximizing profit margins. Address potential supply chain disruptions and ensure efficient order fulfillment. By focusing on these key areas, businesses can capitalize on the opportunities presented by the holiday shopping season and achieve significant sales growth.

01/04/2026 Logistics Industry Insights
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