Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Amazons Early Prime Deals Signal Holiday Spending Trends

Amazons Early Prime Deals Signal Holiday Spending Trends

Data from Amazon's Prime Early Access Sale indicates a diversion of some Black Friday and Cyber Monday demand, leading to a decrease in average order value. Consumer sentiment suggests a wait-and-see approach. Amazon's own products performed strongly. Third-party sellers need to adapt by employing strategies such as differentiated competition, refined operations, and diversified channels to navigate the evolving market landscape. The report highlights the need for sellers to be proactive and responsive to changing consumer behaviors during major sales events.

12/30/2025 Logistics Industry Insights
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Flexports Control Tower Cuts Supply Chain Costs Boosts Efficiency

Flexports Control Tower Cuts Supply Chain Costs Boosts Efficiency

Flexport's supply chain optimization tool analyzes data to provide businesses with recommendations for reducing costs, improving efficiency, and decreasing carbon emissions. Early adopters have achieved an average of 10% savings on freight costs and a 7% improvement in container utilization. A limited-time offer provides a free supply chain optimization analysis to help businesses unlock their potential. Discover hidden opportunities to streamline your operations and boost your bottom line with data-driven insights. Improve your supply chain's resilience and sustainability today.

01/06/2026 Logistics Industry Insights
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LA Long Beach Ports See Cargo Decline Amid Trade Shifts

LA Long Beach Ports See Cargo Decline Amid Trade Shifts

The Ports of Los Angeles and Long Beach experienced year-over-year cargo volume declines in June. However, the Port of Los Angeles saw month-over-month growth, with strong export performance. While the Port of Long Beach's year-over-year decrease was significant, it remained above the five-year average. To address these challenges, the ports need to focus on the economic situation, optimize operations, expand business, embrace digitalization, and strengthen international cooperation and environmentally friendly development to seize opportunities.

01/20/2026 Logistics
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AFS Cowen Launch Freight Index to Predict Market Trends

AFS Cowen Launch Freight Index to Predict Market Trends

Cowen, in partnership with AFS, has launched a freight index to forecast pricing for LTL, Truckload, and Parcel shipments. The inaugural index reveals rising Truckload rates and a decrease in average LTL weight. This index aims to provide valuable insights into the current state and future trends of the freight market, assisting businesses in making informed decisions regarding their logistics strategies and transportation costs. By analyzing key indicators, the index offers a comprehensive overview of the evolving dynamics within the freight industry.

01/15/2026 Logistics Industry Insights
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Prologis Report Hints at Logistics Real Estate Recovery

Prologis Report Hints at Logistics Real Estate Recovery

The Prologis IBI Index indicates a rebound in logistics real estate demand, with accelerated market activity in Q3. Net absorption, new lease signings, and proposal pipelines all outperformed the 2024 average. Customers are proactively addressing trade uncertainties and benefiting from increased utilization, creating favorable market conditions. Vacancy rates are expected to stabilize in the short term, and the construction pipeline is contracting. While the market recovery may not be linear, businesses should closely monitor the macroeconomic environment and adjust their strategies accordingly.

01/15/2026 Logistics Industry Insights
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Latin Americas Mywinni Hits 100 Growth with 90sled Team

Latin Americas Mywinni Hits 100 Growth with 90sled Team

MyWinni, a rising star in Latin American e-commerce specializing in fashion home decor, is operated by a team of millennials. Driven by precise market research, strategic product selection, and efficient operations, the brand has achieved an average annual GMV growth rate exceeding 100%. Founder Yuwen shared her success secrets, offering valuable insights for other brands seeking to expand globally. This case study highlights key strategies for navigating the Latin American e-commerce landscape and building a successful online business.

01/27/2026 Logistics Industry Insights
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Suriname Dollar to Yuan Exchange Rate Key for Crossborder Trade

Suriname Dollar to Yuan Exchange Rate Key for Crossborder Trade

The Cross-border Toolbox offers professional Surinamese Dollar to Chinese Yuan exchange rate conversion services, including real-time exchange rates, currency conversion, exchange rate trend analysis (maximum, minimum, average exchange rates and volatility), and month-on-month analysis. It helps you to grasp exchange rate dynamics in real-time and make informed cross-border transaction decisions. This tool provides comprehensive data and analysis to support businesses and individuals involved in international trade and currency exchange related to the Surinamese Dollar.

01/26/2026 Exchange Rate Query
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GDP Growth Doesnt Guarantee Consumer Wellbeing Study Finds

GDP Growth Doesnt Guarantee Consumer Wellbeing Study Finds

Despite GDP growth data, consumers don't perceive actual improvement due to unequal income distribution, inflationary pressures, structural employment issues, and a gap between expectations and reality. Businesses should offer cost-effective products, focus on niche markets, and enhance brand value. Governments need to strengthen income distribution regulation, control inflation, and improve social security systems to break the 'GDP growth illusion' and achieve inclusive growth. This requires addressing the underlying issues hindering the translation of economic growth into tangible benefits for the average consumer.

01/26/2026 Logistics Industry Insights
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Parcel LTL and Truckload Rates Show Diverging Trends in Q3

Parcel LTL and Truckload Rates Show Diverging Trends in Q3

The TD Cowen/AFS Freight Index Q3 report reveals unprecedented discounts in parcel shipping due to intense competition. Less-than-truckload (LTL) shipments experienced a decline in average weight per shipment, but pricing remained stable. Truckload (TL) continues to face weak demand and excess capacity. The index analyzes various factors to provide market participants with valuable insights for informed decision-making. It offers a comprehensive overview of current freight market dynamics across different modes of transportation, highlighting key trends and potential challenges.

01/26/2026 Logistics Industry Insights
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