Amazon Launches Preset Ad Campaigns for New Products

Amazon Launches Preset Ad Campaigns for New Products

Amazon introduces "Preset Sponsored Products campaigns" to help new product launches. This feature leverages big data analytics to provide recommendations on budget, bidding, and keywords, lowering the barrier to entry for advertising and improving precision and efficiency. Sellers can review estimated performance and adjust settings based on actual results, enabling intelligent and optimized promotion. This allows for a data-driven approach to advertising, simplifying the process and potentially increasing ROI for new product listings on Amazon.

01/16/2026 Logistics
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Falabellacom Expands Holiday Inventory with 20000 Global Products

Falabellacom Expands Holiday Inventory with 20000 Global Products

Falabella.com significantly expanded its international product catalog in preparation for the peak sales season, adding over 20,000 new products from Asia, the Americas, and Europe. The expansion covers multiple categories, including technology, beauty, and home goods. The platform offers a transparent pricing system, efficient logistics services, and comprehensive Spanish-language after-sales support. This initiative aims to create a convenient and reliable global shopping experience for consumers.

01/16/2026 Logistics
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Amazon Sellers Guide How to Combat Counterfeit Products

Amazon Sellers Guide How to Combat Counterfeit Products

A guide for Amazon sellers to prevent counterfeiters: Register your brand, differentiate your product, establish an official website, use eco-friendly packaging, take screenshots as evidence, participate in anti-counterfeiting programs, and monitor your listings. When filing complaints, pay attention to the target, communicate effectively, and consider a Test Buy. These strategies help protect your brand and maintain control over your product listings on the Amazon marketplace.

01/21/2026 Customs Knowledge
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Amazon Shares Costeffective Sales Strategies for New Products

Amazon Shares Costeffective Sales Strategies for New Products

This article breaks down Amazon's advertising strategy for new product launches, emphasizing 'rhythm' and 'data analysis.' It covers the initial phase of testing with automatic ads and precise targeting with manual ads. Then, it moves to the accumulation phase, focusing on securing targeted traffic and expanding to broader audiences. Finally, it addresses the optimization and stabilization phase, involving concentrated keyword bidding, negative keyword management, continuous new keyword testing, and regular data reviews. This guide helps you avoid wasteful ad spending and achieve efficient scaling for your new product.

01/15/2026 Logistics Industry Insights
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Tiktok Shop Strategy How to Identify Viral Products

Tiktok Shop Strategy How to Identify Viral Products

This article delves into the product selection logic of TikTok Shop, emphasizing three core elements: user attribute matching, content-driven consumption, and platform algorithm preferences. It helps merchants efficiently identify potential viral products through market data analysis, product characteristic screening, and content marketing suitability. Furthermore, it provides a guide to avoid common pitfalls and offers practical tools to help you achieve sales growth on TikTok Shop. The focus is on strategies for finding products that resonate with the platform's audience and algorithm.

01/23/2026 Logistics Industry Insights
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Brazils Mobile Gaming Market Nears 1B Amid Growth Surge

Brazils Mobile Gaming Market Nears 1B Amid Growth Surge

The Brazilian game market holds immense potential, with mobile games dominating and a young, female-leaning user base. Competitive, sports, and ACG games are popular, but willingness to pay is relatively conservative. Chinese developers need localized operations, leverage social media for promotion, and pay attention to the gap in female-oriented games to successfully tap into the Brazilian market. Focus on cultural nuances and community building are crucial for long-term success.

12/29/2025 Logistics Industry Insights
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Facebook Ads Drive Growth in Latin Americas Gaming Market

Facebook Ads Drive Growth in Latin Americas Gaming Market

This article focuses on game globalization in the Latin American market, emphasizing the importance of opening a Facebook account through an agency. By using a professional agency, companies can effectively reduce risks, optimize their advertising strategies, and save time and effort. This allows them to better reach their target audience and achieve business growth in the LATAM region. Leveraging a Facebook agency provides crucial support for navigating the complexities of the Latin American market and maximizing ROI on advertising spend.

01/21/2026 International Settlement
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Brazils Mobile Gaming Boom Fueled by Local Ad Networks

Brazils Mobile Gaming Boom Fueled by Local Ad Networks

The Brazilian mobile game market holds immense potential but faces fierce competition. Local network CPI advertising offers an effective approach for mobile game companies expanding into Brazil, thanks to its precise targeting, diverse formats, and localized support. Combining this with meticulous operation and continuous optimization can help game developers achieve success in the Brazilian market. Focusing on understanding local player preferences and adapting marketing strategies accordingly is crucial for maximizing ROI and gaining a competitive edge.

01/21/2026 Logistics Industry Insights
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Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

Bytedances Ocean Engine Outlines Gaming Growth Strategy at OEGC

The Ocean Engine OEGC conference focuses on long-term game growth, emphasizing product, traffic, and scenarios. It highlights dual-platform linkage, content-driven strategies, and AI-powered R&D and marketing. Douyin is building a marketing conversion bridge, with mini-games driving growth through both content and social interaction. The conference showcased how to leverage the Douyin ecosystem and Ocean Engine's capabilities for sustainable game growth and effective user acquisition.

01/15/2026 Logistics Industry Insights
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