Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

This article presents a scientific set of criteria for filtering Amazon advertising keywords, helping sellers identify high-quality keywords from automatic campaigns and accurately target them in manual campaigns. By using three key metrics – sales, clicks, and CPC – and employing broad and exact match strategies, the goal is to maximize advertising effectiveness, reduce unnecessary spending, and improve overall performance. This approach enables sellers to effectively transition profitable keywords, identified through auto campaigns, into precisely targeted manual campaigns, optimizing budget allocation and boosting ROI.

12/29/2025 Customs Knowledge
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Amazon Ad Strategy Tool Unveiled by SIF to Analyze Competitors

Amazon Ad Strategy Tool Unveiled by SIF to Analyze Competitors

SIF's new 'Advertising Perspective' feature provides in-depth analysis of competitors' advertising structures, revealing hidden marketing strategies. By analyzing search term data from ad campaigns and ad groups, it identifies ad types and matching methods. This offers valuable insights for sellers, enabling them to optimize ad placements and drive sales growth. The tool helps understand competitor's targeting and bidding strategies, allowing for informed decisions and improved advertising performance on Amazon. Ultimately, it empowers sellers to gain a competitive edge in the marketplace.

12/31/2025 Logistics Industry Insights
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Bombas Socks Hits 250M by Merging Comfort and Social Mission

Bombas Socks Hits 250M by Merging Comfort and Social Mission

Bombas, focusing on the niche market of socks, has successfully built a $250 million DTC brand through comfortable product experience, a 'one-for-one' business model, and precise marketing strategies. Its success lies in a clear brand mission, high-quality products, targeted marketing, excellent customer service, and reasonable pricing. Bombas offers valuable lessons for other DTC brands, demonstrating the power of combining a compelling social mission with a strong product and effective marketing.

12/30/2025 Logistics Industry Insights
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Global Air Travel Demand to Double by 2043 IATA Forecast

Global Air Travel Demand to Double by 2043 IATA Forecast

The 'IATA 20-Year Passenger Forecast' is a definitive data source for the aviation industry. It integrates historical data, forecasting models, and expert insights to help businesses understand future passenger trends. This report enables companies to optimize strategic planning, risk management, marketing efforts, and resource allocation. By leveraging this information, businesses can maintain a competitive edge and achieve sustainable growth in the dynamic aviation market.

12/30/2025 Logistics Industry Insights
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Global Ground Handling Industry Eyes Standardization Digital Shift by 2025

Global Ground Handling Industry Eyes Standardization Digital Shift by 2025

Ground handling operations are poised for significant transformation by 2025, with standardization and best practice adoption at the core. This webinar recording delves into aligning with industry standards, evolving policies and procedures, digital transformation, and sustainability initiatives. It aims to equip ground handling companies with the knowledge to stay abreast of the latest trends, improve operational efficiency and competitiveness, and prepare for future growth. The webinar provides insights into key areas impacting the industry and offers strategies for adaptation and success.

12/30/2025 Logistics Industry Insights
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Global Dairy Industry Faces Supply Chain Challenges

Global Dairy Industry Faces Supply Chain Challenges

Dairy companies face complex supply chain challenges and need to re-evaluate their logistics strategies. This article analyzes the advantages and disadvantages of 1PL, 2PL, 3PL, and 4PL logistics models through the case study of dairy merchant John. It emphasizes that companies should choose the most suitable logistics solution based on their specific circumstances to optimize the supply chain, reduce costs, improve efficiency, and achieve business growth. The selection of the right logistics model is crucial for dairy businesses to thrive in a competitive market.

09/28/2025 Logistics Encyclopedia
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Temus US User Decline Raises Doubts Over Discount Strategy

Temus US User Decline Raises Doubts Over Discount Strategy

Temu, Pinduoduo's cross-border e-commerce platform, is facing challenges in the US market, experiencing a significant drop in daily active users. Key factors include policy changes, reduced advertising spending, and adjustments to order fulfillment strategies. Temu's experience serves as a warning to cross-border e-commerce platforms that a singular low-price strategy is unsustainable and requires flexible adaptation to market changes. The platform needs to diversify its offerings and strategies to maintain long-term growth and user engagement.

11/03/2025 Customs Knowledge
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Can Hepsiburada Mirror Coupangs Growth in Turkeys Ecommerce Sector

Can Hepsiburada Mirror Coupangs Growth in Turkeys Ecommerce Sector

This article analyzes the profitability potential of the Turkish e-commerce platform Hepsiburada, comparing its operational model with that of the Korean platform Coupang. It highlights that Hepsiburada's self-fulfillment model is more suitable for small and medium-sized sellers. The article emphasizes that while Hepsiburada benefits from demographic dividends and low operational barriers, sellers still need to deeply understand market characteristics and rationally assess risks. This is crucial for success in the Turkish e-commerce landscape when using Hepsiburada.

12/31/2025 Logistics Industry Insights
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Coupang Enhances Seller Tools for Inventory Management

Coupang Enhances Seller Tools for Inventory Management

Coupang optimizes its CGF (Coupang Global Fulfillment) service, addressing challenges sellers face with CGF inventory discrepancies and product detail modifications. Sellers can now independently modify product details, but should pay attention to review status and potential rejections. For product delisting, sellers need to contact customer service for relisting assistance. This platform optimization aims to enhance seller operational efficiency and improve customer conversion rates. The improvements focus on providing sellers with more control and clarity over their CGF inventory and product listings.

12/30/2025 Logistics
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IKEA Buys Made4net to Boost Omnichannel Supply Chain

IKEA Buys Made4net to Boost Omnichannel Supply Chain

IKEA's acquisition of supply chain software company Made4net aims to improve order fulfillment efficiency, optimize inventory management, and accelerate its omnichannel strategy. This move is a key initiative for IKEA to respond to changing consumer behavior and market competition. Challenges include system integration and employee training. The acquisition of Made4net marks a significant milestone in IKEA's supply chain transformation, and its future development is worth anticipating. This strategic investment highlights IKEA's commitment to enhancing its operational capabilities and delivering a seamless customer experience across all channels.

11/03/2025 Logistics
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