Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Ethiopian Airlines Enhances Cargo Tracking for Efficiency

Ethiopian Airlines Enhances Cargo Tracking for Efficiency

This article provides a comprehensive guide to Ethiopian Airlines cargo tracking, covering key information such as airway bill format, official tracking portals, real-time status interpretation, factors affecting delivery time, special cargo transportation requirements, and the service network in China/Asia. It aims to help users efficiently track shipments, resolve common issues, and achieve full control over air cargo management. The guide provides essential knowledge for understanding the tracking process and ensuring successful and timely delivery of goods via Ethiopian Airlines.

12/30/2025 Airlines
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Ebay Updates Seller Policies Amid Pandemic Compliance

Ebay Updates Seller Policies Amid Pandemic Compliance

This article provides an in-depth interpretation of eBay's latest COVID-19 prevention and control policies and rectification measures during the pandemic. It emphasizes the importance of honest business practices and offers practical advice for sellers to operate in compliance. The aim is to help sellers mitigate risks and achieve steady development on the eBay platform. It covers key policy updates and provides actionable steps for sellers to ensure their business aligns with eBay's requirements and maintains a positive reputation.

12/30/2025 Logistics Industry Insights
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Amazon Advertisers Shift from Ineffective Refined Strategies

Amazon Advertisers Shift from Ineffective Refined Strategies

This article delves into the common pitfall of "over-granularity" in Amazon advertising, revealing its negative impacts through case studies. It emphasizes that true precision operation should leverage intelligent tools, such as Youmai Cloud's Advertising GPS feature, to achieve intelligent control of advertising, improve efficiency and accuracy, and ultimately achieve a leap in advertising performance. The article advocates for a balanced approach, using smart technology to refine targeting and bidding strategies for optimal results, rather than relying solely on manual, overly-detailed adjustments.

01/06/2026 Logistics Industry Insights
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Amazon Shopify Compete for Sellers with Warehousing Strategies

Amazon Shopify Compete for Sellers with Warehousing Strategies

The competition between Amazon and Shopify for sellers is intensifying. Amazon's launch of the 'Unlimited Storage' program aims to build a super supply chain. Shopify, on the other hand, is warning against 'Buy With Prime' to defend its ecosystem. These moves by the giants aim to win seller loyalty by providing more comprehensive and attractive services, signaling a new round of reshuffling in the e-commerce industry. The battleground is shifting towards offering superior infrastructure and control over the seller experience.

01/06/2026 Logistics Industry Insights
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Umail Cuts Email Bounce Rates for Global Business Expansion

Umail Cuts Email Bounce Rates for Global Business Expansion

High bounce rates in foreign trade email marketing? U-Mail email marketing platform offers comprehensive solutions including invalid address cleaning, precise targeting, and frequency control to help you improve deliverability and tap into overseas markets. Start your free trial now and experience efficient and accurate email marketing services. Reduce bounce rates, reach your target audience effectively, and maximize your ROI with U-Mail's powerful features. Focus on building relationships and driving sales, while we handle the technical aspects of your email campaigns.

01/06/2026 Logistics Industry Insights
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Crossborder Ecommerce Brands See Global Growth Surge

Crossborder Ecommerce Brands See Global Growth Surge

The independent website model in cross-border e-commerce offers a new approach for brands going global. Merchants can independently control data, shape brand image, expand marketing channels, increase profit margins, and lower entry barriers. Independent websites help merchants establish a competitive advantage in overseas markets and achieve sustainable development. This model empowers businesses to build direct relationships with customers, fostering loyalty and providing valuable insights for product development and marketing strategies, ultimately leading to long-term success in the global marketplace.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
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OZON Russia Highlights Top Ecommerce Product Categories

OZON Russia Highlights Top Ecommerce Product Categories

This article provides an in-depth analysis of trending keywords on the Russian OZON platform, focusing on high-potential product categories such as pest control products, building materials, and auto parts. For each category, the article offers detailed product selection advice and market analysis. The aim is to help cross-border e-commerce sellers accurately grasp opportunities in the Russian market and achieve sales growth. It highlights key areas for sellers to focus on when choosing products for the OZON marketplace.

01/05/2026 Logistics Industry Insights
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SHEIN Launches Secondhand Platform Shaking Up Fast Fashion

SHEIN Launches Secondhand Platform Shaking Up Fast Fashion

SHEIN has launched Shein Exchange, a platform for buying and selling pre-owned clothing, marking its entry into the secondhand apparel market and addressing sustainability concerns. This move presents opportunities and challenges, particularly regarding quality control and logistics. The platform aims to extend the lifespan of SHEIN garments and reduce textile waste. However, ensuring consistent quality and efficient shipping for used items will be crucial for the success of Shein Exchange and its contribution to a more sustainable fashion ecosystem.

01/05/2026 Logistics Industry Insights
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