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Amazon Launches New Product with Focus on Keyword Strategies

Keyword strategy is crucial for launching new products on Amazon. This article advises sellers to break free from the initial keyword bottleneck by experimenting with product targeting. Instead of competing for high-traffic, expensive keywords, focus on long-tail keywords. Don't be overly concerned with initial ACOS; consider long-term goals. Leverage automatic campaigns to discover traffic and manual campaigns for precise targeting. By flexibly using various methods and continuously optimizing based on data, sellers can achieve successful new product promotion.

01/04/2026 Logistics Industry Insights

Amazon Sellers Gain Edge by Analyzing Competitor Keywords

This article introduces how Amazon sellers can use tools like tool4seller to reverse-engineer competitors' Search Terms, thereby optimizing their own listings and improving search rankings. It emphasizes the importance of accurately selecting competitors and effectively utilizing free query quotas. The article also reminds sellers to avoid blindly copying, focusing instead on their own analysis and optimization capabilities. By understanding competitor strategies and applying these insights thoughtfully, sellers can improve their visibility and drive more traffic to their product listings on Amazon.

01/04/2026 Logistics Encyclopedia

Amazons Seller Health Program Sparks Debate Over Fairness

Amazon's "Account Health Assurance (AHA) Program" aims to provide better protection for high-quality sellers, reduce misjudgment risks, improve communication efficiency, and ensure fund security. However, this program is not a "get-out-of-jail-free card"; compliant operation remains the foundation for seller survival. Sellers should actively strive to qualify for the program, closely monitor their account health, and maintain good communication with Amazon. The AHA program offers benefits but doesn't replace the need for following Amazon's policies and guidelines.

01/04/2026 Logistics Industry Insights

Amazon Shifts Return Label Fee Burden to Sellers

Amazon US is updating its self-fulfilled return policy. Starting January 14th, sellers will be responsible for shipping fee adjustments caused by inaccurate return label information. Sellers must ensure accurate product information, maintain valid return addresses, and monitor returned packages. Additionally, Amazon is partnering with Shutterstock to offer free image resources, helping sellers improve product presentation. Adhering to platform rules is crucial for long-term store operation. This change highlights the importance of accurate information and proactive management of returns for Amazon sellers.

01/04/2026 Logistics

Amazon Hires for Holidays As Sellers Voice Concerns

Amazon is gearing up for the year-end peak season with aggressive hiring and adjusted return policies, signaling confidence in sales growth. However, sellers face challenges from increased returns and 'free riders'. Prime Day 2.0 presents an opportunity for inventory clearance. Sellers need to employ flexible discount strategies, refine advertising marketing, and implement robust risk management to succeed in the competitive marketplace. Success requires agility and proactive planning to navigate the complexities of the peak season and maximize potential profits.

01/04/2026 Logistics Industry Insights

Shipping Heavy Luggage to Tibets Nagqu Poses Highaltitude Challenges

This article addresses the challenges of shipping large luggage in the Naqu region. It provides practical inquiry tables, operational guidelines, and precautions to help readers choose the appropriate logistics solutions for safe and efficient luggage delivery. It also emphasizes environmental concerns, aiming to make travel more worry-free. The guide covers selecting suitable carriers, packing tips for the high altitude environment, and understanding potential delays due to weather conditions, ensuring a smooth and reliable shipping experience in the Tibetan plateau.