The Franchising Dilemma in the Express Delivery Industry: Impact on Service Quality and Company Survival
With the rapid growth of e-commerce, the express industry faces numerous challenges, particularly regarding service quality issues stemming from the franchise model. Consumers frequently experience delays, misdeliveries, and lost packages, with many express deliveries being returned due to the closure of regional outlets. While the franchise system has promoted industry development, it has also led to service disruptions as franchisees prioritize their own interests. Moving forward, the express industry needs to transition towards a self-operated model to enhance service quality and overall efficiency.