Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Trump Backs Dockworkers Stalls Port Automation in US

Trump Backs Dockworkers Stalls Port Automation in US

Trump publicly supports the International Longshoremen's Association (ILA), opposing port automation and advocating for prioritizing American workers' jobs. Labor-management negotiations on automation have stalled, prompting industry associations to urge a return to the negotiating table. Trump's intervention could influence the direction of negotiations, potentially impacting the US economy and global supply chains. The dispute highlights the tension between technological advancement and job security, with significant implications for the future of work in the maritime industry.

01/22/2026 Logistics
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Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Google Ads Optimization Boosts Crossborder Ecommerce ROI

Google Ads Optimization Boosts Crossborder Ecommerce ROI

This article explores how cross-border e-commerce businesses can maximize advertising value on Google Ads through refined budget and bidding adjustments. It emphasizes the importance of conversion data and proposes differentiated strategies for budget and bid adjustments. The aim is to help advertisers optimize ad performance and improve return on investment. The paper highlights the need to analyze performance metrics to make informed decisions on budget allocation and bidding strategies, ultimately driving more efficient and profitable advertising campaigns.

01/23/2026 International Settlement
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Lightbulbscom Boosts Peak Season Output Without Adding Staff

Lightbulbscom Boosts Peak Season Output Without Adding Staff

LightBulbs.com doubled its throughput during peak season without adding staff by integrating a multi-carrier shipping platform and automated dimensioning technology. This solution streamlined shipping processes, improved freight cost accuracy, enabled real-time shipment visibility, and identified/recovered losses from carrier overcharges. The result was effective cost reduction and improved customer satisfaction. The automation and optimization of their logistics processes allowed them to handle the increased volume efficiently and effectively, demonstrating a significant return on investment.

01/26/2026 Logistics
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Google Ads Key Pitfalls to Avoid for New Accounts

Google Ads Key Pitfalls to Avoid for New Accounts

This article delves into four common pitfalls during the cold start phase of new Google Ads accounts: display network, smart bidding, broad match keywords, and the 2x budget rule. It provides corresponding solutions to help advertisers effectively control their budget and achieve precise targeting. Avoiding these traps enables advertisers to utilize their budget more efficiently, improve ad performance, and drive business growth. By understanding and addressing these issues, advertisers can optimize their campaigns and maximize their return on investment.

01/26/2026 Logistics Industry Insights
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UK to China Air Travel Luggage Shipping Guide

UK to China Air Travel Luggage Shipping Guide

This article provides detailed information about shipping luggage from the UK back to China via air freight. It covers various terms for luggage, packing requirements and restrictions for shipped baggage, factors influencing air freight costs, and regulations for carry-on luggage. The aim is to help students and overseas workers easily manage their return luggage, avoiding unnecessary problems. It offers guidance on navigating the complexities of international baggage shipping and ensures a smooth transition back home.

01/26/2026 Logistics Encyclopedia
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Global Trade Demands Precise Customs Documentation for Smooth Exports

Global Trade Demands Precise Customs Documentation for Smooth Exports

This article provides a detailed overview of the key documentation requirements for customs declaration and inspection in international trade. It highlights the trend towards paperless customs processes and the necessary electronic documents. The article points out the need for prior inspection for specific products and lists various types of goods that require special attention. Additionally, it discusses the importance of certificates of origin, especially for sensitive products with strict requirements. This information helps businesses improve their awareness and response strategies during the export process to ensure smooth customs clearance.

07/29/2025 Customs Knowledge
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Global Freight Forwarding Key Focus on Bills of Lading and Inspections

Global Freight Forwarding Key Focus on Bills of Lading and Inspections

This article provides an in-depth analysis of key considerations for Bill of Lading operations in international freight forwarding, covering critical elements such as Bill of Lading types, consignee information, and accurate cargo descriptions. It also details the concept, purpose, and content of import and export commodity inspection. The aim is to assist freight forwarding professionals in mitigating risks, ensuring trade security, and enhancing their professional service capabilities. By understanding these aspects, practitioners can navigate the complexities of international trade more effectively and provide superior service to their clients.

09/26/2025 Customs Knowledge
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Guide to FOB Trade Managing Freight and Risk

Guide to FOB Trade Managing Freight and Risk

This article provides an in-depth analysis of the operational procedures for nominated cargo under FOB trade terms, emphasizing the importance of information communication and instruction execution. It details potential risks such as release of goods without original Bill of Lading and cost settlement issues, along with corresponding mitigation strategies. The article also compares and contrasts the differences and applications of HBL, MBL, and OBL, offering comprehensive operational guidance and risk prevention advice for export companies. This aims to help exporters navigate the complexities of FOB shipments and minimize potential losses.

08/21/2025 Logistics Encyclopedia
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