Facebook Ads Vertical Vs Horizontal Scaling Strategies

Facebook Ads Vertical Vs Horizontal Scaling Strategies

This article delves into the horizontal and vertical scaling strategies for Facebook ads. Vertical scaling involves increasing the budget of existing successful campaigns for rapid growth, suitable for businesses with ample budgets. Horizontal scaling, on the other hand, expands ad reach by replicating and adjusting target audiences, making it more suitable for small and medium-sized enterprises. Choosing the appropriate strategy and continuously optimizing are key to maximizing the effectiveness of Facebook advertising campaigns.

12/30/2025 Logistics Industry Insights
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Ethiopia Boosts Trade with WCO Harmonized System Partnership

Ethiopia Boosts Trade with WCO Harmonized System Partnership

The Ethiopian Customs Commission (ECC), in collaboration with the World Customs Organization (WCO), enhances the professional capacity of its officers in the Harmonized System (HS). This article emphasizes the importance of commodity classification, shares highlights from the ECC's study visit, and provides references and suggestions for customs and enterprises in other developing countries. The aim is to improve trade competitiveness through strengthened customs expertise and efficient classification practices, ultimately contributing to smoother international trade flows.

01/05/2026 Customs Knowledge
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Amazon Walmart Expand Crossborder Ecommerce Infrastructure

Amazon Walmart Expand Crossborder Ecommerce Infrastructure

The 'Hurun Global High-Quality Enterprises TOP 1000 2025' highlights the leading position of retail giants like Amazon and Walmart in global commerce. Their growth is driven by extensive supply chains, omnichannel order fulfillment, and refined operations. Cross-border e-commerce ERP systems, such as E-Cang ERP, facilitate seller efficiency by connecting multiple platforms, managing overseas warehouses, optimizing shipping, and providing profit analysis. This helps businesses adapt to the competitive landscape of digital retail.

12/18/2025 Logistics Industry Insights
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AI Enhances Supply Chains Warehouse Efficiency in Logistics

AI Enhances Supply Chains Warehouse Efficiency in Logistics

This paper delves into the challenges and opportunities within the logistics industry, emphasizing the importance of AI-driven digital transformation, supply chain resilience building, and warehouse operation optimization for enterprises to break through. Through case studies, trend insights, and technology interpretations, it provides logistics managers with practical guidance to cope with market fluctuations, improve efficiency, and achieve sustainable development. The paper highlights key strategies for navigating the evolving landscape and leveraging technology for competitive advantage.

01/21/2026 Logistics
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Werner Acquires NEHDS Logistics for 64M to Boost Finalmile Delivery

Werner Acquires NEHDS Logistics for 64M to Boost Finalmile Delivery

Werner Enterprises acquired NEHDS Logistics for $64 million to expand its last-mile delivery services, enhance logistics capabilities, and achieve profitable growth. This acquisition will complement Werner's delivery network, broaden its service offerings, and increase customer value. The move signals a new wave of transformation in the logistics industry. The acquisition allows Werner to strengthen its position in the growing last-mile market and provide more comprehensive solutions to its customers, improving efficiency and reach.

01/19/2026 Logistics
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Google Tools Help Businesses Find Overseas Customers

Google Tools Help Businesses Find Overseas Customers

This article reveals how to precisely target overseas customers using Google advanced search operators. It covers methods like country/region targeting, city/state-level precision positioning, and in-depth customer information mining. Combined with case studies, it aims to help foreign trade enterprises efficiently acquire target customers and improve order conversion rates. The techniques presented offer a strategic approach to leveraging Google search for focused lead generation and ultimately, increased sales in international markets.

01/15/2026 Logistics Industry Insights
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Locke Supply Boosts Warehouse Efficiency with Voice Picking

Locke Supply Boosts Warehouse Efficiency with Voice Picking

Locke Supply Chain significantly improved warehouse logistics efficiency and order accuracy by introducing the Vocollect voice picking system. This system guides picking operations through voice commands, freeing hands, shortening training time, and reducing employee turnover. Ultimately, it achieved cost reduction and efficiency improvement, providing a valuable reference for other enterprises. The voice-directed system streamlines workflows, minimizing errors and maximizing throughput in the picking process, leading to a more agile and responsive supply chain.

01/20/2026 Warehousing
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ICCF Hangzhou 2026 to Highlight Smart Green Cold Chain Tech

ICCF Hangzhou 2026 to Highlight Smart Green Cold Chain Tech

The 2026 ICCF Hangzhou International Cold Chain Exhibition focuses on three major trends: smart, green, and digital cold chain. It showcases energy-saving technologies, intelligent temperature control systems, and integrated solutions for the entire industry chain. The exhibition will promote collaboration between cold chain enterprises and sectors like food ingredients and retail, driving the industry towards efficiency and sustainability. It is an important platform for gaining insight into industry trends and seeking cooperation opportunities.

01/23/2026 Logistics Industry Insights
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Importers Face Rising Demurrage Costs Seek Solutions

Importers Face Rising Demurrage Costs Seek Solutions

This article delves into the common issue of demurrage in international trade, distinguishing it from detention fees. It details the calculation methods for demurrage and provides three effective strategies to avoid it. Furthermore, it clarifies the difference between port storage charges and demurrage, explaining the operational principles of the demurrage mechanism. The aim is to assist foreign trade enterprises in effectively controlling costs and improving profitability by understanding and managing these charges.

01/23/2026 Logistics Encyclopedia
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Jiangxi Ecommerce Association Boosts Crossborder Trade for Local Firms

Jiangxi Ecommerce Association Boosts Crossborder Trade for Local Firms

Jiangxi E-commerce Association actively promotes the development of Jiangxi's e-commerce industry and helps enterprises expand into the international market by building platforms, holding forums, and organizing research activities. The association is committed to building a resource-sharing and mutually beneficial business ecosystem, providing strong support for Jiangxi e-commerce companies to go global. It fosters collaboration and knowledge exchange to empower businesses and facilitate their entry into the competitive global e-commerce landscape.

01/23/2026 Logistics Industry Insights
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