Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon Ad ROAS Drops As Brands Shift to New Attribution Models

Amazon ad ROAS plummeting? Don't panic! Amazon has updated its ad display attribution rules with the new "Shopping Signals Enhancement" model. This article analyzes the impact of the new rules and provides three key strategies: update benchmarks, optimize budget allocation, and leverage comprehensive data. We also remind sellers to pay attention to aged inventory fees to avoid storage costs eroding profits. Embrace change, and refined operations are the key to success! Stay ahead by adapting to these changes and optimizing your Amazon advertising strategy for maximum ROI.

01/23/2026 Logistics Industry Insights
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Aipowered SEO Strategies Boost Wordpress Traffic Growth

Aipowered SEO Strategies Boost Wordpress Traffic Growth

This article introduces an AI+WP automated SEO solution, showcasing its significant impact on website traffic, search engine rankings, and user experience through real-world case studies. Key advantages include intelligent keyword research, high-quality content auto-generation, smart link building, and comprehensive data monitoring and analysis. Future releases will feature more typical SEO cases, helping businesses efficiently acquire leads.

01/23/2026 Logistics Industry Insights
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WCO Issues New Customs Valuation Guidance for Trade Compliance

WCO Issues New Customs Valuation Guidance for Trade Compliance

The World Customs Organization is set to release new Explanatory Note 7.1, aiming to clarify the meaning of 'price actually paid or payable' and assist businesses in more accurately performing customs valuation. Companies should thoroughly understand the new regulations, optimize their valuation strategies, reduce trade costs, and improve compliance levels, thereby gaining a competitive edge in cross-border trade. This updated guidance is crucial for navigating the complexities of international trade and ensuring accurate declaration of goods.

01/26/2026 Customs Knowledge
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Logistics Firms Turn to Outsourced Transport for Cost Savings

Logistics Firms Turn to Outsourced Transport for Cost Savings

Outsourced transportation management is a strategic decision where companies partner with specialized third-party logistics providers to reduce transportation costs, improve fleet efficiency, enhance customer service, and increase on-time delivery rates. Successful implementation requires clearly defining needs, evaluating potential suppliers, establishing robust agreements, building effective communication channels, and continuously optimizing processes. This approach allows businesses to focus on their core competencies while leveraging the expertise of logistics professionals to streamline their supply chain and achieve significant cost savings.

01/26/2026 Logistics Industry Insights
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Fedex Freight Closes 29 Sites As Shipping Demand Slows

Fedex Freight Closes 29 Sites As Shipping Demand Slows

FedEx Freight is closing 29 locations and furloughing some employees in response to declining freight volumes and market shifts. The company is adapting to the new business environment by consolidating operations, optimizing its network, and reducing costs, with plans for significant cost savings in the future. Despite facing performance pressures, FedEx remains committed to strategic transformation to address challenges and capitalize on opportunities. This restructuring aims to improve efficiency and position FedEx for long-term success in a dynamic market.

01/26/2026 Logistics
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Retailers Optimize Material Handling for Holiday Peak Season

Retailers Optimize Material Handling for Holiday Peak Season

The year-end holiday shopping season presents both challenges and opportunities for logistics. Businesses need to upgrade intelligently and embrace automation; utilize data-driven insights to accurately predict demand; implement flexible supply chains to handle unforeseen events; and adopt lean management principles to optimize processes. By doing so, they can improve material handling efficiency and ultimately win over customers during this critical period. This requires a proactive and adaptable approach to ensure smooth operations and customer satisfaction amidst increased volumes and potential disruptions.

01/26/2026 Logistics
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Global Customs Forum Focuses on Efficiency and Compliance

Global Customs Forum Focuses on Efficiency and Compliance

The World Customs Organization (WCO) Customs Work Organizational Forum aims to assist global customs personnel in optimizing workflows, enhancing efficiency, and improving compliance. The online forum shares best practices, discusses technology applications, risk management, and collaborative coordination. It also provides important documents such as agendas and content outlines, helping participants broaden their perspectives, learn from experience, establish connections, and collectively address cross-border trade challenges. The forum serves as a platform for knowledge sharing and capacity building within the international customs community.

01/26/2026 Customs Knowledge
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Shipping Costs Volume Vs Actual Weight Explained

Shipping Costs Volume Vs Actual Weight Explained

This article delves into the impact of volumetric weight and actual weight on international express shipping costs. It explains that cargo density is the key determining factor. We present differentiated cost-reduction strategies for lightweight (bulky) goods, heavyweight goods, and goods with critical density, helping cross-border e-commerce sellers effectively control their logistics costs. The core idea is to understand how density influences pricing and to adopt specific strategies tailored to different cargo types to minimize expenses.

01/26/2026 Logistics Encyclopedia
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Metal Manufacturers Guide to ERP System Selection

Metal Manufacturers Guide to ERP System Selection

This article provides an in-depth analysis of five ERP software systems suitable for metal manufacturing companies. It evaluates them from multiple dimensions, including functionalities, advantages, disadvantages, and application scenarios, aiming to provide selection guidance for enterprise decision-makers. The focus is on key factors such as production process management, MRP accuracy, inventory control, MES integration, and total cost of ownership. This helps companies optimize resource allocation and improve production efficiency by choosing the right ERP system for their specific needs in the metal manufacturing sector.

01/26/2026 Logistics Industry Insights
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AI Tools Transform SEO and Automate Lead Generation

AI Tools Transform SEO and Automate Lead Generation

This article delves into the challenges faced by traditional SEO and reveals how an AI content matrix reshapes SEO value through intelligent website building, AI keyword expansion, and automated operations. Through real-world case studies, it demonstrates the significant impact of AI content matrices in increasing inquiry volume and reducing customer acquisition costs. The article also provides key steps to launch an AI marketing engine, highlighting the potential for improved efficiency and ROI in digital marketing strategies.

01/26/2026 Logistics Industry Insights
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