Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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Airlines Enhance Health and Safety Measures for Passengers

Airlines Enhance Health and Safety Measures for Passengers

This article provides a comprehensive overview of the measures airlines take to ensure the health and safety of passengers and crew. It covers infectious disease prevention, passenger medical issues, food and water safety, environmental concerns, crew health, and medical emergency response. The aim is to help readers understand aviation health and safety knowledge, enhance self-protection awareness, and jointly create a safe and healthy flying experience. This information is crucial for both passengers and airline personnel to promote a healthier and safer air travel environment.

12/30/2025 Airlines
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Airlines Adopt New Measures to Mitigate Infectious Disease Risks

Airlines Adopt New Measures to Mitigate Infectious Disease Risks

This paper provides a comprehensive prevention and control guide for airlines regarding the risk of infectious disease transmission in air transportation. It covers the latest updates and response strategies for the Monkeypox (Mpox) outbreak, as well as the risks of other infectious diseases such as COVID-19 and Ebola. Furthermore, it offers an airline emergency response plan and action checklist, aiming to help airlines enhance their ability to respond to public health emergencies and ensure the health and safety of passengers and crew members.

12/30/2025 Airlines
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Guide to FOB Trade Managing Freight and Risk

Guide to FOB Trade Managing Freight and Risk

This article provides an in-depth analysis of the operational procedures for nominated cargo under FOB trade terms, emphasizing the importance of information communication and instruction execution. It details potential risks such as release of goods without original Bill of Lading and cost settlement issues, along with corresponding mitigation strategies. The article also compares and contrasts the differences and applications of HBL, MBL, and OBL, offering comprehensive operational guidance and risk prevention advice for export companies. This aims to help exporters navigate the complexities of FOB shipments and minimize potential losses.

08/21/2025 Logistics Encyclopedia
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Buyer Refuses Payment Over Shippers Misrepresented Cargo

Buyer Refuses Payment Over Shippers Misrepresented Cargo

This paper explores the legal boundaries of a buyer's refusal to pay for goods when the contract stipulates that "the quantity delivered is subject to the quantity reported by the shipper," using an international trade case study. It analyzes the arbitration tribunal's reasoning and provides risk prevention advice for buyers, emphasizing the importance of risk management in international trade. The case highlights the potential disputes arising from quantity discrepancies and underscores the need for clear contractual terms and due diligence in verifying shipment details to mitigate financial risks.

09/26/2025 Customs Knowledge
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Ecommerce Sellers Face Challenges in Updating International Shipping Addresses

Ecommerce Sellers Face Challenges in Updating International Shipping Addresses

Changing the address after international express shipment isn't impossible, but depends on the courier's policy and the shipping stage. This article details the difficulty and procedures for address changes at different stages, providing practical advice to help cross-border e-commerce sellers handle such situations smoothly and minimize losses. Prevention is better than cure: carefully verifying the address before shipment is crucial. The feasibility of changing the address depends on factors like the package's location and the courier's flexibility. Sellers should communicate proactively with the courier to explore available options.

11/03/2025 Logistics Encyclopedia
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Ankangs Largeitem Shipping Challenges A Logistics Guide

Ankangs Largeitem Shipping Challenges A Logistics Guide

This article uses the experience of Mr. Li, a resident of Ankang, shipping a large item as a case study. It details each step of ordering large item logistics, including logistics company selection, on-site measurement, convenient order placement, professional packaging, real-time tracking, and risk prevention. Furthermore, it explores the future development trends of large item logistics. The aim is to provide readers with a practical shipping guide for large item logistics, enabling them to navigate the process effectively and ensure safe and efficient delivery of their goods.

12/30/2025 Logistics Encyclopedia
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Impact Analysis of VGM Errors on Loading Safety

Impact Analysis of VGM Errors on Loading Safety

VGM (Verified Gross Mass) errors in international shipping can lead to serious safety hazards. Carriers require shippers to provide accurate cargo weights to mitigate their liability. If shippers provide false weight information, they bear the consequences, especially in cases of overloaded loading equipment. Ensuring the accuracy of VGM is critical in reducing the risk of transportation accidents.

07/18/2025 Logistics Encyclopedia
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Airport Code Mixup Links Aboisso Cte Divoire to Puerto Rico

Airport Code Mixup Links Aboisso Cte Divoire to Puerto Rico

This paper delves into the case of Abengourou Airport in Côte d'Ivoire being incorrectly labeled with a Puerto Rican airport code. It analyzes the causes, including code confusion and geographical location errors, and elaborates on the potential negative impacts of such misinformation. The paper proposes solutions such as strengthening data management, unifying data standards, and improving data transparency. It emphasizes the importance of data accuracy in ensuring aviation safety and preventing potential risks associated with incorrect airport identification.

12/30/2025 Airport Codes
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