Customer Digital Twins Boost Supply Chain Efficiency
Gartner's research indicates that while companies actively deploy digital supply chain twins, the importance of customer digital twins is often overlooked. Customer digital twins enable businesses to gain deeper insights into customer needs, provide personalized services, and optimize customer experience. Companies should reassess their digital strategies, incorporating customer experience as a core element, and integrate supply chain twins with customer twins to achieve end-to-end optimization. This holistic approach will fully unlock the potential of digital twin technology and maximize its benefits.









