Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
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Falabellacom Expands Holiday Inventory with 20000 Global Products

Falabellacom Expands Holiday Inventory with 20000 Global Products

Falabella.com significantly expanded its international product catalog in preparation for the peak sales season, adding over 20,000 new products from Asia, the Americas, and Europe. The expansion covers multiple categories, including technology, beauty, and home goods. The platform offers a transparent pricing system, efficient logistics services, and comprehensive Spanish-language after-sales support. This initiative aims to create a convenient and reliable global shopping experience for consumers.

01/16/2026 Logistics
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New Safety Guidelines for Air Shipping Lithium Batteries

New Safety Guidelines for Air Shipping Lithium Batteries

This article provides a detailed interpretation of regulations and precautions for battery air freight. It covers key aspects such as selecting a courier company, preparing necessary documents, professional packaging, and completing waybills. Common questions are answered to help readers safely and efficiently ship batteries by air. The guide emphasizes compliance with regulations and best practices to ensure smooth and secure transportation of batteries via air cargo, minimizing potential risks and delays. It offers practical advice for individuals and businesses involved in battery air shipment.

12/30/2025 Logistics Encyclopedia
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Lithiumion Batteries Boost Cold Chain Logistics for Ecommerce

Lithiumion Batteries Boost Cold Chain Logistics for Ecommerce

E-commerce growth places higher demands on cold chain logistics, making lithium battery technology a key enabler for efficiency. By integrating IoT technology to build intelligent power platforms, companies can significantly improve the efficiency of material handling equipment, reduce operating costs, and achieve green and sustainable development. This paper delves into the application of lithium battery technology in equipment such as cold storage forklifts and AGV/AMRs, and looks forward to its future development prospects.

01/20/2026 Warehousing
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Global Air Cargo Adopts Electronic Security Declarations

Global Air Cargo Adopts Electronic Security Declarations

The Air Cargo Security Declaration (CSD) and its electronic version (e-CSD) aim to establish a globally harmonized air cargo security system. e-CSD enhances efficiency, security, and transparency by providing a traceable audit trail, meeting ICAO requirements, and adopting unified standards. Active responses from national regulators and future international cooperation will further promote its global standardization and widespread adoption, safeguarding global trade. This digital transformation promises a more secure and streamlined process for air freight, benefiting both businesses and consumers worldwide.

12/30/2025 Document Interpretation
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West Africa Launches Electronic Trade Transit System

West Africa Launches Electronic Trade Transit System

Five West African nations are jointly developing an electronic transit system to streamline processes, reduce costs, and improve efficiency, thereby promoting regional economic integration and supporting trade facilitation agreements. This initiative aims to modernize customs procedures and enhance the movement of goods within the region, fostering economic growth and attracting investment. By leveraging technology, the system seeks to overcome existing bottlenecks and create a more predictable and transparent trade environment for businesses operating in West Africa.

01/05/2026 Customs Knowledge
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Amazon Sellers Face New Battery Sales Restrictions

Amazon Sellers Face New Battery Sales Restrictions

This article provides an in-depth interpretation of Amazon's sales policies regarding cylindrical lithium-ion batteries. It analyzes specific regulations for the US, Canada, Australia, Japan, and European marketplaces. The guide offers comprehensive instructions on sales restrictions for products containing restricted batteries, the appeal process, and risk mitigation strategies. It aims to help sellers operate in compliance and avoid product removal risks.

01/06/2026 Logistics Industry Insights
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Standard Motor Products Expands Supply Chain with Kansas Hub

Standard Motor Products Expands Supply Chain with Kansas Hub

SMP has launched an automated distribution center in Kansas, optimizing its supply chain to reduce costs, accelerate delivery, and improve customer responsiveness. The company is closing an older facility but retaining its employees. This move is expected to streamline operations and enhance efficiency in the automotive parts supply chain, particularly in logistics and distribution, allowing for faster and more reliable delivery of components to customers. The automation should significantly contribute to overall supply chain optimization.

01/08/2026 Logistics
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Ebay Sellers Boost Sales with Optimized Images Top Products

Ebay Sellers Boost Sales with Optimized Images Top Products

This article delves into eBay main image optimization and the boutique model. It emphasizes the importance of high-quality product images and details various main image optimization techniques, including background selection, size specifications, mobile optimization, multi-angle display, and close-up lens usage. Furthermore, it explains the core of the boutique model, which involves identifying "cash cows" and "profit kings" through sales and profit analysis. By concentrating resources on creating bestsellers, the overall competitiveness of the store can be improved.

12/30/2025 Customs Knowledge
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New DHL Rules Restrict Ecommerce Battery Electronics Shipments

New DHL Rules Restrict Ecommerce Battery Electronics Shipments

Cross-border e-commerce sellers should closely monitor DHL and other logistics providers' restrictions on batteries and products containing batteries. This article provides an updated list of countries with DHL battery shipping restrictions. It emphasizes the importance of checking regulations in advance and having proper MSDS documentation. The abstract also suggests choosing reliable logistics partners to mitigate transportation risks and ensure smooth business operations. Sellers should proactively manage these restrictions to avoid delays, fines, and potential shipment seizures, ultimately safeguarding their cross-border business.

01/04/2026 Logistics
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