Influencer Marketing Drives Brand Growth Study Shows

Influencer Marketing Drives Brand Growth Study Shows

This article delves into the underlying logic of influencer marketing, providing brands with a practical and comprehensive guide to stand out in a competitive market. It covers the value of influencer marketing, collaboration models between brands and influencers, marketing strategy development and execution, future trends, and risk management. The aim is to help brands better leverage influencer marketing to achieve growth. This includes understanding the nuances of influencer selection, campaign management, and performance measurement to maximize ROI and build lasting brand awareness.

01/05/2026 Logistics Industry Insights
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Ebay Tightens Rules Against Fake Listings Fraud

Ebay Tightens Rules Against Fake Listings Fraud

This article provides an in-depth analysis of eBay's standards for identifying shill bidding and the severe penalties imposed. It emphasizes the importance of sellers ensuring the accuracy of the item location information. The article also offers practical advice for sellers to operate in compliance, aiming to help them avoid violation risks and maintain a good business reputation, thus achieving sustainable development on the eBay platform. It highlights the significance of ethical practices and adherence to eBay's policies for long-term success.

01/05/2026 Customs Knowledge
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WCO Upgrades Clikc Platform with Mobile Learning for Customs Officials

WCO Upgrades Clikc Platform with Mobile Learning for Customs Officials

The WCO CLiKC! e-learning platform has been upgraded with a new website design and mobile application, supporting both iOS and Android. The initial launch includes 25 mobile-optimized courses and videos, featuring offline learning capabilities. This upgrade aims to enhance the professional skills of customs officials worldwide, promote knowledge sharing, support capacity building, and contribute to the security and facilitation of global trade. It provides convenient access to training materials anytime, anywhere, fostering continuous learning and development within the customs community.

01/05/2026 Customs Knowledge
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Global Customs Experts Address Ecommerce Valuation Hurdles

Global Customs Experts Address Ecommerce Valuation Hurdles

The World Customs Organization's inaugural E-commerce and Customs Valuation Symposium addressed the challenges of valuing cross-border e-commerce goods. Representatives from international organizations, customs administrations, and businesses discussed data acquisition, valuation methodologies, compliance costs, and fraud risks. The symposium emphasized international cooperation, technological innovation, and process simplification to foster a fair, transparent, and efficient cross-border e-commerce environment. The aim is to promote global trade development by addressing valuation complexities and ensuring accurate revenue collection while facilitating legitimate trade flows.

01/05/2026 Customs Knowledge
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Sri Lanka Customs Enhances Efficiency with WCO Audit Program

Sri Lanka Customs Enhances Efficiency with WCO Audit Program

The World Customs Organization (WCO) held a Post Clearance Audit (PCA) workshop in Sri Lanka to enhance the Sri Lankan Customs' PCA capabilities, optimize the trade environment, and increase revenue collection. Through expert guidance and practical exercises, the workshop aimed to help Sri Lankan Customs develop more efficient PCA processes, improve clearance efficiency, enhance corporate compliance awareness, and promote trade development. It focused on building a robust and effective PCA system to ensure accurate revenue collection and streamlined trade procedures.

01/05/2026 Customs Knowledge
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WCO Introduces Online Leadership Program for Customs Officials

WCO Introduces Online Leadership Program for Customs Officials

The World Customs Organization (WCO) has launched an online Customs Leadership course aimed at enhancing the leadership capabilities of senior management personnel. This initiative seeks to empower customs leaders with the skills and knowledge necessary to drive organizational effectiveness and efficiency. By providing accessible and engaging online learning resources, the WCO aims to foster a new generation of dynamic and strategic customs leaders who can effectively navigate the challenges of the 21st century and contribute to the sustainable development of their organizations.

01/05/2026 Customs Knowledge
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Global Trade Rules to Be Updated Under HS Reform

Global Trade Rules to Be Updated Under HS Reform

The World Customs Organization (WCO) has launched an exploratory study for the strategic review of the Harmonized System (HS) code system. This aims to assess the system's usability, adequacy, and health, while exploring future development strategies. The review addresses new global trade challenges, enhances trade efficiency, and promotes trade facilitation and security. It lays the groundwork for a more efficient, fair, and sustainable global trade system. All parties are encouraged to actively participate and shape the future of the HS system.

01/05/2026 Customs Knowledge
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WCO Backs Benin Customs in Advancing Gender Equality

WCO Backs Benin Customs in Advancing Gender Equality

The World Customs Organization (WCO) partnered with Benin Customs for a follow-up action in Cotonou, implementing Gender Equality and Diversity (GEDC) policies and raising awareness among customs officers. Through workshops and action plans, the initiative aims to create a customs working environment that respects diversity, promotes equal treatment and opportunities, and contributes to sustainable development. The collaboration focuses on fostering a more inclusive and equitable workplace within Benin Customs, ultimately strengthening its capacity and contributing to broader societal goals.

01/05/2026 Customs Knowledge
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WCO Guidelines Boost Global Trade and Border Efficiency

WCO Guidelines Boost Global Trade and Border Efficiency

The 2017 WCO Global Transit Conference focused on improving cross-border transportation efficiency, releasing the 'Transit Guidelines' which emphasized the importance of political will, technological application, and international cooperation. The conference explored the development challenges faced by landlocked countries and shared successful experiences such as the EU's NCTS and the TIR Convention. The aim was to build a more efficient, convenient, and secure global transit ecosystem. The guidelines and discussions highlighted the need for harmonized procedures and data exchange to streamline transit operations.

01/05/2026 Customs Knowledge
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Egypt Modernizes Customs with US Aid to Boost Trade Efficiency

Egypt Modernizes Customs with US Aid to Boost Trade Efficiency

The Commercial Law Development Program (CLDP) supported a valuation workshop for Egyptian Customs, aiming to enhance the expertise of Egyptian customs officials in areas such as the WTO Valuation Agreement, price adjustments, and advance ruling systems. Through case studies and direct engagement with challenges, the workshop contributes to trade facilitation in Egypt and fosters a more fair and transparent trading environment for businesses. The training focused on practical application and problem solving to improve efficiency and compliance within the Egyptian customs system.

01/05/2026 Customs Knowledge
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