Amazons Seller Program Sparks Debate Over Effectiveness
Amazon launched the "Account Health Assurance" program to protect eligible sellers from account deactivation due to policy violations. However, the program has high requirements and Amazon retains the final interpretation, leading sellers to question its true "immunity." This presents both opportunities and challenges for appeal service providers. Sellers should be rational and proactively improve store performance to adapt to Amazon's policy changes. This program aims to provide a safety net, but sellers need to focus on maintaining good standing to truly benefit and avoid relying solely on the assurance.