Google Ads Tightens Rules on Original Content to Avoid Disapproval

Google Ads Tightens Rules on Original Content to Avoid Disapproval

This article provides an in-depth interpretation of the latest Google Ads policies, emphasizing the importance of original content. It analyzes common reasons for ad disapproval, including access experience, content quality, page relevance, and display issues. Furthermore, it offers targeted correction suggestions and coping strategies to help cross-border e-commerce sellers avoid risks, create high-quality ads, and improve marketing effectiveness. The focus is on understanding the nuances of the policy and practical steps to ensure ad compliance and optimal performance.

Crossborder Ecommerce Firms Adapt to Downturn with Resilience Strategies

Crossborder Ecommerce Firms Adapt to Downturn with Resilience Strategies

Facing the harsh winter of the cross-border e-commerce industry, lower base salaries and job-seeking difficulties are common. This article analyzes the current industry situation and provides practitioners with advice on enhancing their value and coping with workplace challenges. This includes deepening professional skills, expanding diverse capabilities, continuous learning, and building a personal brand. It emphasizes that opportunities and challenges coexist, encouraging cross-border professionals to actively respond to the winter and welcome the arrival of the industry's spring.

UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

Research on eBay UK reveals that secondhand and eco-friendly products are emerging as new e-commerce hotspots. Consumers are increasingly prioritizing product reuse and environmental attributes. Sustainable packaging and localized operations are becoming key. Sellers should optimize product lines, highlight environmental features, and improve packaging to seize opportunities and achieve performance growth. Focus on appealing to environmentally conscious consumers by showcasing the lifespan and reusability of items. Consider offering refurbished or pre-owned options to cater to this growing demand.

Amazon Seller Offers Paid Leave As Ecommerce Slows

Amazon Seller Offers Paid Leave As Ecommerce Slows

The cross-border e-commerce industry is experiencing both boom and bust. One Amazon company is bucking the trend by offering employees four months of paid leave, sparking widespread discussion. This article analyzes the industry challenges behind this phenomenon and offers suggestions for Amazon operators to enhance their competitiveness. These include improving professional skills, paying attention to market dynamics, and expanding product lines. The move highlights the pressure and demands within the competitive Amazon marketplace and the company's attempt to retain talent.

Douyins Super Product Card Boosts Ecommerce Sales

Douyins Super Product Card Boosts Ecommerce Sales

TikTok Shop is launching the Super Product Card, a paid traffic channel following Qianchuan Search. It utilizes both seeding and product preheating modes to achieve precise 'product-finds-people' targeting, accelerating new product breakthroughs and sustained best-seller performance. Merchants can analyze traffic destinations through the E-commerce Compass to identify suitable products for preheating and capitalize on this new traffic opportunity. This feature allows for targeted promotion and helps drive sales by connecting products with interested users within the TikTok ecosystem.

Amazon Overhauls Logistics Strategy Amid Economic Challenges

Amazon Overhauls Logistics Strategy Amid Economic Challenges

Amazon is adjusting its logistics strategy by closing or delaying the opening of 70 fulfillment centers to address slowing e-commerce activity post-pandemic and rising costs. This move aims to optimize its distribution network, improve profitability, and adapt to changing consumer behavior. Despite these adjustments, Amazon continues to invest in new logistics facilities and is committed to developing a smart, flexible supply chain to meet future competition. The company is focusing on streamlining operations and enhancing efficiency in its logistics network.

RMB Volatility Challenges Crossborder Sellers on Amazon

RMB Volatility Challenges Crossborder Sellers on Amazon

This article analyzes the impact of the RMB exchange rate appreciation on cross-border e-commerce sellers. It explores the trend of the US dollar and optimal withdrawal windows. Furthermore, it tracks the follow-up impact of abnormal Amazon order events. The analysis provides suggestions and strategies for sellers to effectively cope with these challenges. The article aims to help sellers navigate the complexities of currency fluctuations and operational issues within the Amazon marketplace, ultimately aiming to mitigate potential risks and maximize profitability.

Guide to Reporting Fake Accounts on Linkedin and Twitter

Guide to Reporting Fake Accounts on Linkedin and Twitter

This article provides a detailed guide on reporting fake accounts on LinkedIn and Twitter, outlining the necessary steps and precautions. It also offers advice on preventing brand impersonation, aiming to help cross-border e-commerce sellers protect their legitimate rights and maintain their brand image. The guide emphasizes proactive measures and reactive strategies to combat online fraud and safeguard brand reputation in the global marketplace. By following these recommendations, businesses can effectively mitigate the risks associated with fake accounts and brand misuse.

Crossborder Ecommerce Sellers Targeted by Supply Chain Scams

Crossborder Ecommerce Sellers Targeted by Supply Chain Scams

With the year-end surge in cross-border e-commerce fraud, this article focuses on two cases: former employees impersonating their original company for scams and Ebyte Network's self-inspection and rectification. It analyzes supply chain risks and corporate fraud prevention measures, offering anti-fraud advice for sellers. Ebyte Network achieved steady performance growth by rectifying third-party stores and optimizing its product structure. It reminds sellers to be vigilant, choose reputable partners, and jointly maintain the healthy development of the industry.

Chinese Firm Wins Major Lighting Contracts with Snapon Bahco

Chinese Firm Wins Major Lighting Contracts with Snapon Bahco

Xiamen East-on Technology Co., Ltd. has become a core supplier for international giants like Snap-on and Proto due to its deep cultivation in the professional mobile lighting tools field. The company's revenue is steadily growing, but gross profit margin faces challenges. This IPO presents both opportunities and challenges, making its future development worth anticipating. The company specializes in providing high-quality lighting solutions and navigating the complexities of cross-border e-commerce and supply chain management to serve its global clientele.