Banggood Denies Bankruptcy Claims As Ecommerce Sector Struggles
Guangzhou-based cross-border e-commerce giant Banggood recently faced rumors of 'bankruptcy,' which the company has denied. The reality is that Banggood is undergoing a painful transformation, experiencing revenue decline and workforce optimization, but is actively seeking survival. This article analyzes Banggood's challenges and the difficulties facing the cross-border e-commerce industry. It suggests strategies such as refined operations, diversified markets, and compliant operations. The article urges the industry to respond calmly and embrace innovation to overcome current obstacles.









