Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Jijia ERP Cuts Amazon FBA Logistics Costs for Crossborder Sellers

Jijia ERP Cuts Amazon FBA Logistics Costs for Crossborder Sellers

This article delves into the crucial issue of first-leg logistics cost accounting in cross-border e-commerce, specifically for Amazon. It introduces how Jijia ERP, through its shipment order function, supports the input of various expense types, flexible allocation methods, and real-time cost previews, thereby improving the efficiency and accuracy of first-leg cost accounting. The article also emphasizes the significant change under the new revenue standard, where last-mile delivery fees should be included in the main business costs.

12/31/2025 Logistics Encyclopedia
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Allegro Cuts Costs Amid Inflation in Central and Eastern Europe

Allegro Cuts Costs Amid Inflation in Central and Eastern Europe

Polish e-commerce giant Allegro is improving profitability through cost control, expecting strong Q1 results. However, the Central and Eastern European (CEE) market faces high inflation and consumer spending cuts. Allegro needs refined operations, optimized supply chains, and expansion into emerging markets to navigate these challenges. Other platforms and sellers should also learn from this, focusing on cost control and meticulous operations to weather the economic downturn.

01/04/2026 Logistics Industry Insights
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Japan Ocean Freight Firms Optimize Skus to Cut Customs Costs

Japan Ocean Freight Firms Optimize Skus to Cut Customs Costs

This paper delves into the significance of SKU management in Japan ocean freight, highlighting how an excessive number of SKUs can elevate customs clearance risks and labeling errors. It proposes strategies for optimizing SKU management, including streamlining the number of SKUs, standardizing SKU coding, and pre-labeling. The aim is to assist cross-border e-commerce sellers in reducing ocean freight costs and improving efficiency by mitigating risks associated with complex SKU handling and ensuring smoother customs procedures.

01/04/2026 Logistics Encyclopedia
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Strategies to Reduce Demurrage and Detention Costs in Global Shipping

Strategies to Reduce Demurrage and Detention Costs in Global Shipping

This paper delves into the distinctions between detention and demurrage in international ocean freight, clarifying their responsible parties, triggering mechanisms, and calculation methods. Furthermore, it proposes interconnected mitigation strategies, including accurately understanding the start date, optimizing customs clearance processes, and selecting appropriate transportation modes. The aim is to assist businesses in effectively controlling logistics costs and enhancing operational efficiency.

12/30/2025 Logistics Encyclopedia
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Smart Shipping Solutions Cut Costs for Large Items in Hengshui

Smart Shipping Solutions Cut Costs for Large Items in Hengshui

This article addresses the demand for oversized luggage shipping in Hengshui City, providing logistics selection strategies and packing tips to help you find the most cost-effective logistics company and complete luggage transportation safely and efficiently. The content covers market research, operational procedures, precautions, and frequently asked questions. It aims to guide residents of Hengshui in navigating the complexities of shipping large items and ensuring a smooth and reliable experience when sending their luggage.

12/30/2025 Logistics Encyclopedia
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Cold Chain Logistics Faces Higher Costs Risks Than General Cargo

Cold Chain Logistics Faces Higher Costs Risks Than General Cargo

This paper delves into the core differences between cross-border cold chain logistics and general cargo logistics, focusing on temperature control, timeliness, risk management, and cost structure. It provides enterprises with differentiated transportation options and cost optimization strategies, emphasizing the importance of refined management and professional consulting. The analysis aims to help businesses navigate the complexities of cross-border cold chain, ensuring product integrity and efficiency while minimizing expenses. It highlights the need for specialized expertise and tailored solutions for successful implementation.

12/31/2025 Logistics Encyclopedia
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Amazon Prime Day Shipping Costs Rise Due to Warehouse Delays

Amazon Prime Day Shipping Costs Rise Due to Warehouse Delays

This article analyzes the challenges faced by cross-border logistics in the lead-up to Amazon Prime Day, including rising shipping costs, surging demand, and increased last-mile delivery expenses. It provides sellers with strategies to cope with these challenges, such as early planning, comparing prices across multiple channels, and optimizing inventory management. By implementing these tactics, sellers can better capitalize on the opportunities presented by Prime Day.

12/31/2025 Logistics
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Amazon FBA Sellers Can Cut Costs with Inventory Placement Guide

Amazon FBA Sellers Can Cut Costs with Inventory Placement Guide

Amazon FBA Lock-in designates shipments to specific warehouses, preventing inventory dispersion and reducing initial shipping costs. This simplifies inventory management and optimizes logistics strategies. This article details the advantages and disadvantages of Lock-in, suitable product types, and operational procedures. It aims to help sellers choose the right Lock-in strategy to achieve cost reduction and efficiency improvements. By understanding the nuances of FBA Lock-in, sellers can make informed decisions to streamline their supply chain and improve overall profitability within the Amazon ecosystem.

12/29/2025 Logistics Encyclopedia
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